Ana Luna Galarza
Philadelphia,PA
Summary
Dedicated and strategic bilingual communications professional committed to purposeful storytelling. Adept at working under pressure on deadline, conveying complex information into meaningful stories and advancing company mission.
Overview
10
10
years of professional experience
Work History
Senior News Producer
6abc
01.2019 - Current
- Produce the 6 p.m. show, the #1 rated Newscast in Philadelphia, in all time slots. Viewership has grown 10% year to year.
- Collaborate with digital, social and marketing teams in order to create creative and impactful stories for all platforms.
- Utilize Google Analytics to monitor trends and support a data-driven approach to focus coverage and target key audiences.
- Create and edit news content to meet 6abc's multi-platform strategy.
- Manage a team of 10-12 people daily, in a variety of settings to support organization-wide initiatives.
- Coordinate coverage for events such as the Super Bowl and World Series, Thanksgiving Day Parade, and cultural celebrations (e.g., Hispanic Heritage Month).
- ABC OTV “Belong” Team— Serve as Philadelphia representative of a company-wide initiative to highlight diversity. Ensure equity and inclusion in newsrooms, as well as in the content that is created.
- 6ABC "Belong" Team Chair —Lead the local chapter of the company-wide initiative. Our local team is composed of 25 members and is focused on company culture and the planning and execution of cultural events.
- Executive Producer—Oversee the daily production of on-air and online content, including guiding and supervising reporters and writers to make content more creative, ensuring it is concise and accurate, and presented in a format that general public.
- Diversity Task Force— Monitor online and on-air content to ensure it fair and diverse, and suggest changes as needed.
- Special Projects— Spearhead special stories and town halls that shed light on community issues. Oversaw the production of several Covid-19 Vaccine Roundtables and Speaker Series, as well as a "Gun Violence Crisis in Philadelphia" series.
News Producer
NBC 6
07.2016 - 12.2018
- Created captivating and useful content under a tight deadline.
- Implemented an improved newscast format aimed to keep viewers engaged for longer periods of time, which in turn played a role in the newscast becoming the #1 rated program in its time slot.
- Copy-edited, presented and executed production ideas.
- Diversified storytelling techniques to match different content and keep audiences engaged on all platforms.
- Executive Producer – Periodically oversaw newscasts. Approved writer and reporter scripts.
- NBC 6 Impact – Produced a weekly taped show that delved into social and political issues. Scheduled interviews with politicians and notable figures in the community.
News Producer
NBC 10/ Telemundo 62
10.2013 - 06.2016
- Developed a unique storytelling format that resulted in a measurable increase in viewership.
- Followed local events closely and filtered through the surplus of information to immediately break interesting and critical stories.
- Coordinated coverage for high profile events like the Broad Street Run, Papal Visit to Philadelphia and the Democratic National Convention.
- Assignment Editor– Worked closely with outside partners such as law enforcement and community organizations. Verified factual accuracy of news stories to maintain viewer confidence.
- Prepared written and digital content for website and social media platforms.
Education
Bachelor of Arts - Political Science & Journalism
Villanova University
Villanova, PA05.2014
Skills
- Verbal and Written Communication
- Detail-Oriented
- Problem Solving
- Content Management
- Analytical Thinking
- Time Management
- Social Media Monitoring
- Editing and Proofreading
Additional Information
Lenfest Constellation Leadership Fellow 2022-2023
National Association of Hispanic Journalists - Member since 2018
Languages
sp
Native or Bilingual
Timeline
Senior News Producer
6abc
01.2019 - Current
News Producer
NBC 6
07.2016 - 12.2018
News Producer
NBC 10/ Telemundo 62
10.2013 - 06.2016
Bachelor of Arts - Political Science & Journalism
Villanova University