Ana Magalhaes
Miami,FL
Summary
Results-driven Technical Operations Manager with background in leading diverse teams, troubleshooting technological issues, and enhancing operational efficiency. Strong ability to devise strategic plans aligning technology systems with business goals. Skilled at fostering professional relationships with stakeholders while managing cross-functional projects. History of improving processes in fast-paced environments to boost productivity and reduce downtime.
Overview
7
7
years of professional experience
Work History
Technical Operations Manager, Ad Platform
X Corp. (fka Twitter Inc.)
Miami, FL
10.2021 - Current
- Implemented measurement strategies for performance campaigns across AMER, unlocking $75–85M in annual revenue.
- Collaborated with Product, Engineering, and Sales to troubleshoot and resolve campaign performance issues efficiently.
- Managed integration of third-party platforms such as Tealium and Adobe Analytics for enhanced tracking alignment.
- Developed scalable workflows and documentation to improve team responsiveness and operational consistency.
- Provided actionable optimization insights to advertisers and sales partners, boosting client confidence and results.
Digital Media Analyst
Loud and Live
Miami, FL
04.2021 - 09.2021
- Executed over 250 performance marketing campaigns monthly across Facebook, TikTok, Twitter, and Google, achieving approximately 15× ROAS in ticket sales.
- Developed strategic media plans for Walmart, McDonald’s, and Nestlé, resulting in 37% sales lift and 73% increase in web traffic.
- Managed digital ad budget exceeding $450K monthly through continuous performance monitoring and data analysis.
Media Planner, Digital Ads
Rockaway More
Miami, Florida
12.2018 - 03.2021
- Oversaw integrated paid media campaigns, managing monthly budgets exceeding $50K.
- Refined strategies through ongoing performance analysis to enhance KPIs and conversion rates.
- Developed and executed social, search, display, and video advertising campaigns for optimal reach.
Education
Master of Science - Digital Media Management
University of Southern California
Los Angeles, CA05-2024
Bachelor of Science - Public Relations, Advertising, And Communications
Florida International University
Miami, FL12-2018
Skills
- Measurement strategies
- Campaign optimization
- Third-party integration
- Data analysis
- Workflow development
- Performance marketing
Languages
English
Native/ Bilingual
Portuguese
Native/ Bilingual
Timeline
Technical Operations Manager, Ad Platform
X Corp. (fka Twitter Inc.)
10.2021 - Current
Digital Media Analyst
Loud and Live
04.2021 - 09.2021
Media Planner, Digital Ads
Rockaway More
12.2018 - 03.2021
Master of Science - Digital Media Management
University of Southern California
Bachelor of Science - Public Relations, Advertising, And Communications
Florida International University
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