Summary
Overview
Work History
Education
Skills
References
Timeline
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Ana Maria Fresneda Martinez

Sydney,Australia

Summary

Australian citizen and bilingual (English-Spanish) communicator with a background in journalism and digital marketing. Experienced in creating engaging content that connects with audiences across social media, digital channels, and traditional media. Skilled in using Canva and other content tools to deliver clear, impactful messages. I take a practical, positive approach to solving problems, pay close attention to detail, and enjoy helping teams reach their communication goals. Passionate about building genuine connections through content and supporting workplace success.

Overview

16
16
years of professional experience

Work History

Communication Assistant (Multispace Leader)

WOTSO Flexspace
, Australia
07.2022 - 04.2025
  • Managed strategic content creation across social platforms, boosting engagement by 45%.
  • Delivered internal communication campaigns supporting community engagement across multiple sites.
  • Organised and promoted events aligned with brand values to foster customer and team connection.
  • Built and managed content calendars using data insights and platform analytics.
  • Collaborated with national teams to support consistent brand messaging and campaign rollout.

Private Nanny

Casual Job
Australia
02.2021 - 04.2022

Client Services & Communications Support

William’s Lea
, Australia
07.2019 - 02.2020
  • Provided support in internal communications across departments, helping streamline corporate messaging and ensure consistency across channels.
  • Assisted in the creation and editing of internal documents, presentations, and client-facing materials, always ensuring they aligned with the company’s tone of voice and brand guidelines.
  • Liaised with various internal teams to coordinate communication requests, contributing to a timely, well-structured information flow.
  • Monitored internal feedback channels, and suggested adjustments to improve employee communication experiences.
  • Supported marketing and training initiatives by preparing content, drafting announcements, and distributing internal updates.
  • Collaborated with cross-functional teams to improve the clarity and accessibility of messaging for both staff and clients.
  • Maintained high attention to detail in a fast-paced environment, consistently delivering high-quality communication support under tight deadlines.

Journalist / communications person

El Tiempo
Bogota, Colombia
09.2010 - 02.2014
  • Execute news and feature stories for national print and digital publication.
  • Elevate editorial quality through in-depth interviews, research, and field reporting.
  • Contribute to multimedia collaboration with photographers and graphic editors.
  • Write content across topics including culture, politics, and society.
  • Recognised for excellence with a National Journalism Award nomination (2010).

Communication assistant

Museum of Modern Art
Bogota, Colombia
02.2009 - 12.2009
  • Coordinated and supported promotional efforts for academic events, leading to a notable increase in attendance.
  • Prepared monthly reports and tracked key metrics to support data-driven decision-making and improve communication strategies.
  • Established and managed an organized digital filing system, facilitating quick and efficient access to information and resources.
  • Handled image and information requests from PR agencies, ensuring timely delivery of materials and contributing to the success of media campaigns.
  • Developed engaging content for the museum's social media channels, which increased our online engagement by 30%, helping to bring in more visitors and raise awareness about our exhibitions.
  • Coordinated communication efforts for special events, ensuring clear

Education

Advance Diploma - Digital Marketing

Australian College of Business Intelligence ACBI
Sydney, Australia
01.2022

Diploma - Digital Business Management

Australian College of Business Intelligence ACBI
Sydney, Australia
12.2021

Advance Diploma - Marketing and communication

The Sydney Business Academy SBTA
Sydney, Australia
12.2019

Diploma - Leadership And Management

Australian College of Business Intelligence ACBI
Sydney, Australia
06.2018

Diploma - Human Resources Management

Australian Institute of Professional Education
Sydney, Australia
06.2016

Bachelor's Degree - Journalism and Mass Communication

Politécnico Grancolombiano University
Bogota, Colombia
02.2010

Skills

  • Written & Verbal Communication across Digital & Traditional Channels
  • Internal Communication Strategy
  • Social Media & Web Content Management
  • Campaign Execution & Coordination
  • Stakeholder Engagement & Relationship Building
  • Strategic Communication Planning
  • Channel Development & Management
  • Team Collaboration & Independent Work
  • Measurement & Evaluation of Communication Effectiveness

References

References available upon request, providing insights from previous employers who can attest to my skills and contributions, ensuring a well-rounded perspective on my professional capabilities.

Timeline

Communication Assistant (Multispace Leader)

WOTSO Flexspace
07.2022 - 04.2025

Private Nanny

Casual Job
02.2021 - 04.2022

Client Services & Communications Support

William’s Lea
07.2019 - 02.2020

Journalist / communications person

El Tiempo
09.2010 - 02.2014

Communication assistant

Museum of Modern Art
02.2009 - 12.2009

Advance Diploma - Digital Marketing

Australian College of Business Intelligence ACBI

Diploma - Digital Business Management

Australian College of Business Intelligence ACBI

Advance Diploma - Marketing and communication

The Sydney Business Academy SBTA

Diploma - Leadership And Management

Australian College of Business Intelligence ACBI

Diploma - Human Resources Management

Australian Institute of Professional Education

Bachelor's Degree - Journalism and Mass Communication

Politécnico Grancolombiano University

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Ana Maria Fresneda Martinez