Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ana Mercado

Los Angeles,CA

Summary

Results-driven Marketing Analyst with over three years of experience in executing innovative marketing strategies and managing successful events. Proven ability to drive engagement, foster community relationships, and enhance brand visibility through data-driven campaigns. Passionate about leveraging marketing expertise to support healthcare initiatives and contribute to community well-being.

Overview

5
5
years of professional experience

Work History

Health Marketing Specialist

Contracter
05.2024 - Current
  • Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
  • Managed cross-functional teams to successfully execute product launches and promotional events.
  • Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
  • Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.

Marketing Specialist - Social Media Strategy

Byte
01.2022 - 05.2024
  • Increased social media engagement through targeted content strategies, resulting in a 25% boost in audience interactions within three months.
  • Cultivated relationships with influencers and community advocates to enhance outreach efforts, fostering strong partnerships.
  • Analyzed customer engagement metrics using Salesforce and Agorapulse, adapting campaigns based on insights to optimize effectiveness.
  • Collaborate with cross-functional teams to execute successful marketing campaigns, enhancing community outreach and engagement.
  • Develop and implement creative concepts for initiatives that resonate with diverse demographics, effectively raising awareness and participation.

Customer Support Specialist

Byte
10.2021 - 01.2022


  • Collaborated with cross-functional teams to address customer concerns and improve overall service quality.
  • Analyzed customer feedback data to identify areas for improvement and recommended appropriate solutions.
  • Delivered exceptional customer support through social media, promptly resolving inquiries and maintaining a positive company image.
  • Developed customer feedback loops to enhance understanding of community needs, driving service improvements and engagement.

Executive Assistant to Tax Professional

Falcon Insurance Agency
01.2021 - 10.2021
  • Streamlined scheduling and communication processes, increasing operational efficiency within the team.
  • Assisted in the preparation of financial documents, ensuring accuracy and compliance with regulations.
  • Successfully organized and executed internal events and team-building activities, improving team morale and collaboration.
  • Maintained confidentiality with sensitive documents, ensuring proper storage and distribution as needed.

Business Analyst Intern

ParTag
06.2019 - 06.2020

Conducted comprehensive qualitative research on market trends, contributing to strategic recommendations for business growth and partnership development.

  • Used both qualitative and quantitative analysis techniques frequently.

Education

Bachelor of Arts - Sociology

University of California, Los Angeles
Los Angeles, CA
06-2020

Skills

    License and Skills

  • Event Management: Expertise in planning and executing community-focused events, including
  • logistics and vendor coordination
  • Marketing Strategy: Strong background in developing multi-channel marketing campaigns to effectively reach diverse audiences
  • Graphic Design Proficient in creating visually appealing marketing materials using design software (eg, Canva, Adobe Creative Suite)
  • Communication Excellent interpersonal skills; adept at building relationships with colleagues, partners, and community members
  • Project Management Highly organized, able to manage multiple priorities and meet tight deadlines in fast-paced environments
  • Software: Snowflake, ProSeries Tax, Excel, Salesforce, QuickBooks, Airtable, Asana, ADP, Oracle, Slack, Mailchimp, Microsoft Office, Hootsuite, Agorapulse, Meta, Figma

    Language Skills: Spanish – Native

Timeline

Health Marketing Specialist

Contracter
05.2024 - Current

Marketing Specialist - Social Media Strategy

Byte
01.2022 - 05.2024

Customer Support Specialist

Byte
10.2021 - 01.2022

Executive Assistant to Tax Professional

Falcon Insurance Agency
01.2021 - 10.2021

Business Analyst Intern

ParTag
06.2019 - 06.2020

Bachelor of Arts - Sociology

University of California, Los Angeles
Ana Mercado