Ana Morera
Westerville,Ohio
Summary
Forward-thinking Regional Manager with deep understanding of market conditions and regional preferences. Decisive and hardworking leader skilled in making proactive, insightful updates to policies and procedures. Prepared to leverage 29 years of progressive Multi Family experience to positively impact business operations.
Overview
29
29
years of professional experience
Work History
Regional Manager
CASTO Communities
08.2016 - Current
- Assume overall responsibility for the management of 10 residential communities.
- Oversee the bidding process for new contracts and projects.
- Help in preparation of annual budgets through the analysis of historical trends and by forecasting shifts in economic costs.
- Continuously monitoring local market and economic conditions and recommended changes in rental standards, rent levels, advertising and marketing to enable the properties to achieve maximum income growth.
- Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
- Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
- Promoted a culture of continuous improvement through ongoing process reviews, employee engagement initiatives, and open channels of communication.
- Mentored and developed high-potential employees for leadership roles through individualized career development plans and opportunities for growth.
- Focus on new lease up properties to achieve leasing and financial goals.
Area Manager
CASTO Communities
10.2015 - 08.2016
- Responsible for 4 apartment Communities including a receivership property
- Developing and meeting a budget with close monitoring of monthly financial results
- Negotiating, monitoring and executing capital improvement projects per the budget
- Monitor all unit availability and implement concessions and price changes as needed.
Property Manager
CASTO Communities
06.2010 - 08.2016
- Responsible for the day-to-day operations of 472-unit apartment community
- Assisted senior management in the preparation of the property’s annual operating budget and business plan
- Implemented the annual budget and appropriate controls so that the property performed according to budgeted expectations
- Processed hourly payroll on a bi-monthly basis
- Managed all aspects of the leasing process from direct sales to screening of all applicants, processing move-ins and preparing Security Deposits Statements upon vacating
- Supervised the scheduling and efficient performance of all building maintenance repairs and services to facilitate good resident services and overall curb appeal
- Coded and approved all invoices for payment while staying within the budgetary parameters.
Multi-Site Senior Property Manager
Provident United Inc.
12.2005 - 06.2010
- Responsible for assets of $50 million which included 5 apartment projects and 1 commercial project
- Developing and meeting a budget with close monitoring of monthly financial results
- Negotiating, monitoring and executing capital improvement projects per the budget
- Handled all design and placement of advertising for the apartment projects
- System Administrator for the company Web sites and highly involved in the development of a consumer-friendly online presence
- Administrative Trainer for the computer programs used within the company including Management Reports International (MRI)
- Implemented competitive market rental rates for each project
- Oversaw Lease Renewal and Resident Retention Programs
- Analyzed problems and making decisions consistent with company goals
- Reported directly to the owner and provided weekly Sales, Marketing, Maintenance, Financial and Administrative reports.
General Manager of Meadow View Apartments
TGM Associates, L.P.
11.2003 - 12.2005
- Responsible for the day-to-day operations of 312-unit apartment community
- Assisted senior management in the preparation of the property’s annual operating budget and business plan
- Implemented the annual budget and appropriate controls so that the property performed according to budgeted expectations
- Coded and approved all invoices for payment while staying within the budgetary parameters
- Hired, trained and supervised all property personnel
- Processed hourly payroll on a bi-monthly basis
- Managed all aspects of the leasing process from direct sales to screening of all applicants, processing move-ins and preparing Security Deposits Statements upon vacating
- Supervised the scheduling and efficient performance of all building maintenance repairs and services to facilitate good resident services and overall curb appeal.
Director of Marketing and Leasing Development
Provident United Inc.
05.1995 - 10.2003
- Responsible for recruiting, interviewing, selecting and training of all sales personnel
- Prepared monthly Leasing and Management schedules to assure proper coverage at 5 apartment communities
- Responsible for day-to-day operations of apartment communities varying from 145 units to 336 units, including management of leasing staff, maintenance and grounds care
- Instrumental in development, design and placement of advertising for the various Apartment “book” advertisers and all internet sites
- Reviewed Market Survey Reports and implemented competitive market rental rates for each project
- Responsible for handling all aspects of legal issues including evictions for all Projects in addition to appearances at all court dates
- Administrative Trainer for the computer programs used within the company including Management Reports International (MRI)
- Oversaw all purchasing and invoices while maintaining budgetary control
- Managed all aspects of the leasing process from direct sales to screening of all applicants, processing move-ins and preparing Security Deposit Statements upon vacating
- Handled all financial accounts including payment of rent, billing and monitoring financial statements to assure attainment of Property goals
- Consistently maintained bad debt below 1%
- Instrumental in the preparation with the owner and President of all capital improvements
- Responsible for maintaining all collection accounts including those sent to FABCO
- Experienced in overseeing a large amount of property rehab, interior and exterior, while maintaining occupancy of 95% or better.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
Skills
- Detailed-oriented
- Leadership
- Financial Budgeting
- Client & Vendor Relations
- MRI
- Entrata
- Microsoft Office
Education And Licenses
Bachelor of Arts in Public Relations with a minor in Communications and Journalism, Ohio Dominican University,
Ohio Real Estate license, Hondros College
Timeline
Regional Manager
CASTO Communities
08.2016 - Current
Area Manager
CASTO Communities
10.2015 - 08.2016
Property Manager
CASTO Communities
06.2010 - 08.2016
Multi-Site Senior Property Manager
Provident United Inc.
12.2005 - 06.2010
General Manager of Meadow View Apartments
TGM Associates, L.P.
11.2003 - 12.2005
Director of Marketing and Leasing Development
Provident United Inc.
05.1995 - 10.2003
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