ANA ORDONEZ
Secaucus,NJ
Summary
Dynamic and innovative photographer with more than fifteen years experience in the production field. Expert in digital transformation and leadership, adept at fostering client engagement and driving results through effective decision-making. Skilled in art direction and negotiation, with a knack for leveraging global perspectives to identify and capitalize on market opportunities.
Overview
13
13
years of professional experience
Work History
CEO - CO FOUNDER
YUNIKO
10.2017 - Current
- Achieved company growth by 20% each year implementing strategic plans.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
- Established new revenue streams by identifying market opportunities and launching innovative products or services.
- Delivered consistent revenue growth by identifying new markets and devising targeted expansion strategies.
Freelance Cinematographer
Crate And Barrel, Marathon Sports, Nestlé, Claro,
02.2012 - Current
- Built strong relationships with clients, leading to repeat business and a growing network of industry contacts.
- Led workshops on cinematography best practices for aspiring filmmakers, fostering talent development within the industry.
- Maximized budgets through efficient resource allocation while maintaining high production value standards.
- Developed comprehensive shot lists that guided filming schedules while adhering to time constraints.
- Supported casting decisions through collaboration with directors on character visualization.
- Enhanced film quality by utilizing advanced cinematography techniques and equipment for various projects.
- Managed tight deadlines, ensuring timely completion of high-quality shoots for clients across diverse industries.
- Delivered visually-compelling stories by collaborating with directors and producers on creative vision and execution.
- Oversaw post-production activities by performing editing, color corrections and motion graphic design, guaranteeing high production value.
- Elevated video quality through creative and tasteful sound design and color grading.
- Directed work of up to 20 crew members.
- Edited videos and rearranged shots to match creative or production requirements.
- Produced original video content by working collaboratively with producers, designers, and art specialists to facilitate multimedia production.
- Use Final cut, After effects, Premiere pro to edit footage into correct order and add effects.
- Recorded multiple camera angles simultaneously to capture dynamic shots.
- Calculated proper lighting, shutter angles, camera distances and shot factors.
- Established and adhered to detailed production schedules for over 50 projects.
Art Director, Photo Advertising
Nestlé, Upfield, General Motors, Sol De Janeiro
01.2011 - Current
- Implemented artistic vision to give art purpose and meaning.
- Maximized project efficiency with meticulous attention to deadlines, budget constraints, and client expectations.
- Elevated brand awareness by creating visually striking marketing materials for print and digital campaigns.
- Led rebranding initiatives that effectively communicated company values while maintaining a contemporary aesthetic appeal.
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Improved brand consistency by developing and implementing comprehensive visual guidelines across all platforms.
- Delivered consistent visual messaging across multiple channels, including email marketing campaigns, website banners, and print collateral.
- Oversaw photoshoots from concept development to post-production editing, ensuring high-quality visuals that aligned with brand identity goals.
- Contributed to creative process through original ideas and inspiration. Creating moodboards and presentations.
- Managed technological considerations to transform and manipulate artwork.
- Increased customer engagement through the development of eye-catching social media graphics and ad campaigns.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Conducted research and identified market trends to inform creative direction.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
Education
CONTINUE EDUCATION FOR PROFESSIONALS - COMMUNICATION FOR SUSTAINABLE FASHION BRANDS
KERING, LONDON SCHOOL OF FASHION
LONDON, ONLINE08.2020
Master of Arts - COMMUNICATION AND FASHION STYLIST
POLIMODA
FLORENCE , ITALY11.2014
BBA - MARKETING
BRICHAM
SPAIN, ONLINE04.2011
Associate of Arts - ILUMINATION AND PHOTO TECHNIQUES
ESCUELA ARGENTINA DE FOTOGRAFÍA
BUENOS AIRES, ARGENTINA04.2008
Bachelor of Arts - CINEMATOGRAPHY
FUNDACION UNIVERSIDAD DEL CINE
BUENOS AIRES, ARGENTINA07.2004
Skills
- Effective Decision Making
- CMS
- Curator / editor
- Researcher
- Client engagement
- Innovative
- Global perspective
- Digital Transformation
- Negotiation
- Budget Planning
- Manage multiple projects
- Art direction
- Leadership and People Development
Websites
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Italian
Full Professional
French
Elementary
Timeline
CEO - CO FOUNDER
YUNIKO
10.2017 - Current
Freelance Cinematographer
Crate And Barrel, Marathon Sports, Nestlé, Claro,
02.2012 - Current
Art Director, Photo Advertising
Nestlé, Upfield, General Motors, Sol De Janeiro
01.2011 - Current
CONTINUE EDUCATION FOR PROFESSIONALS - COMMUNICATION FOR SUSTAINABLE FASHION BRANDS
KERING, LONDON SCHOOL OF FASHION
Master of Arts - COMMUNICATION AND FASHION STYLIST
POLIMODA
BBA - MARKETING
BRICHAM
Associate of Arts - ILUMINATION AND PHOTO TECHNIQUES
ESCUELA ARGENTINA DE FOTOGRAFÍA
Bachelor of Arts - CINEMATOGRAPHY
FUNDACION UNIVERSIDAD DEL CINE