Ana Paula Trillas Eugui

Founded Amahoro, a business consulting and venture development firm focused on helping entrepreneurs and companies transform ideas into structured, scalable businesses. The company specializes in business strategy, organizational design, operational planning, and the development of systems that enable sustainable growth.

• Define the company’s vision, strategy, and long-term growth initiatives.
• Advise founders and executive teams on business planning, market strategy, and organizational development.
• Transformed client ideas into viable business models with clear execution plans and measurable objectives.
• Design operational structures, business processes, and workflows that improve efficiency and support growth.
• Lead multidisciplinary teams in the development and implementation of business solutions.
• Oversaw client engagements from initial concept through execution, ensuring alignment of strategy with operations.
• Built strategic partnerships and identified new business opportunities across multiple industries.
• Support companies in launching new ventures, improving existing operations, and preparing for expansion.

• Founded a consulting firm dedicated to turning business concepts into structured, scalable organizations.
• Guided entrepreneurs and executive teams through business planning, operational design, and growth strategy.
• Successfully led projects from concept to execution, helping organizations build stronger operational foundations and accelerate business development.
• Established Amahoro as a trusted strategic partner for companies seeking to organize, launch, and grow their businesses.

• Created original artwork in a variety of mediums including oil, acrylic, and watercolor paints, pencils, charcoal, pastels, and markers.
• Created original artwork using various painting techniques and styles.
• Utilized various painting styles such as realism, abstract expressionism, impressionism.
• Collaborated with clients to develop custom artwork that met their needs.
• Collaborated with clients to understand their artistic vision and preferences.
• Participated in art exhibitions to showcase completed artwork and engage with audiences.
• Experimented with new materials and methods to enhance artistic expression.
• Provided guidance to emerging artists through mentorship and workshops.
• Developed marketing materials to promote artwork and increase visibility in the community.

Founded Moda Rosa México with the vision of introducing premium European fashion brands to the Mexican market. Identified the opportunity to partner with Aïta, a recognized Spanish fashion retailer, and successfully negotiated the exclusive rights to launch and operate the brand in Mexico.

• Identified and secured the exclusive partnership with the Spanish fashion brand Aïta, leading all negotiations from initial contact through contract execution.
• Raised the capital necessary to launch the company and execute its expansion strategy.
• Raised private investment and structured the capital required to establish operations, inventory, and retail presence.
• Developed business strategy, market entry plan, and financial model to facilitate brand launch and expansion in Mexico.
• Led the end-to-end launch of the business, including legal structure, operations, supply chain, logistics, and vendor management.
• Oversaw site selection, lease negotiations, store design, construction, and opening of the flagship retail location at Centro Comercial Santa Fe, one of Mexico’s premier shopping destinations.
• Opened the flagship store at Centro Comercial Santa Fe, establishing the brand in one of the country’s highest-profile retail locations.
• Managed relationships with the Spanish headquarters to ensure brand consistency, merchandising standards, and operational excellence.
• Directed merchandising, inventory planning, purchasing, pricing strategy, and seasonal product assortments.
• Recruited, trained, and managed the retail team while establishing operational procedures and customer service standards.

• Led marketing initiatives, brand positioning, and launch campaigns to establish brand presence in the Mexican market.
• Managed financial performance, budgeting, and cash flow to support sustainable business growth.
• Successfully introduced Aïta into the Mexican market through an exclusive partnership with the Spanish brand.
• Built the company from concept to a fully operational retail business, overseeing every stage from negotiations and fundraising to commercial execution and day-to-day operations.

• Developed and implemented a comprehensive marketing strategy to increase brand awareness.
• Developed comprehensive marketing strategies to enhance brand visibility and engagement.
• Led cross-functional teams to execute integrated marketing campaigns effectively.
• Managed digital marketing initiatives across multiple platforms and channels.
• Developed and implemented digital marketing plans to incorporate SEO, social media platforms, and video campaigns.
• Analyzed market trends to identify opportunities and inform strategic decisions.
• Oversaw the creation of compelling content for various marketing materials.

• Led the design and development of the Experiencia Gourmet mobile application for Liverpool, extending the magazine’s presence into a digital platform and enhancing the reader experience.
• Successfully led the digital expansion of Experiencia Gourmet through the design and development of its mobile application.
• Developed creative concepts and visual solutions for feature stories, branded content, and commercial campaigns.
• Coordinated and art-directed fashion, food, and lifestyle photo shoots, working closely with photographers, stylists, chefs, writers, and creative teams to deliver high-quality visual content.
• Collaborated with editorial, marketing, advertising, and technology teams to ensure timely project delivery while upholding design quality.
• Managed multidisciplinary creative projects from concept to final production, consistently delivering high-quality editorial content under tight deadlines. entrega y garantizando la calidad creativa de cada edición.
• Designed and produced editorial layouts for magazines, special editions, and advertising content while maintaining each publication’s visual identity and editorial standards.

• Oversaw prepress preparation, artwork review, and final production to guarantee accuracy and consistency in publications.
• Contributed to the visual identity and creative direction of some of Mexico’s leading lifestyle and travel publications.
• Researched industry trends, products, and editorial topics to identify content opportunities that enriched editorial planning.

• Contributed innovative ideas and solutions to enhance team performance and outcomes.
• Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
• Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
• Assessed customer needs through attentive interactions to provide tailored solutions.
• Prioritized and organized tasks to efficiently accomplish service goals.
• Provided excellent service and attention to customers when face-to-face or through phone conversations.

• Investigé oportunidades en eventos y exposiciones, identificando opciones relevantes para incrementar la visibilidad de la empresa.
• Realicé rastreo e investigación de la competencia, proporcionando análisis que ayudaron a informar estrategias de marketing.
• Informé sobre estadísticas de segmentos de ventas de cada revista, facilitando la toma de decisiones para optimizar la oferta editorial.
• Supported editorial team in magazine production