Ana Petras
Summary
Dynamic Data Science leader with a proven track record at Nielsen, driving AI strategy and team growth. Founded Diverse AI Solutions, delivering innovative solutions for market research, retail and nonprofits. Expert in translating complex data into actionable insights, fostering collaboration, and enhancing operational efficiency, achieving high-impact results through human-centered automation.
Overview
24
24
years of professional experience
Work History
Founder
Diverse AI Solutions
10.2023 - Current
- Help organizations in market research, retail, education, and nonprofits adopt practical and effective AI solutions.
- Provide AI strategy and readiness assessments, tool implementation, executive briefings and training programs.
- Established a successful business by identifying market needs and developing innovative solutions.
SVP, Data Science
Nielsen
07.2022 - 09.2023
- Led a global team of 150+ data scientists across different areas and products.
- Implemented AI-driven analytics and workflow automation improving sample design and data quality.
- Delivered significant cost savings through optimizing incentives and modernized operations.
VP, Data Science - Sampling and Demography
Nielsen
02.2021 - 07.2022
- Led core measurement architecture during Nielsen’s transformation of foundational methodologies.
- Initiated workflow automation for panel recruitment and sample design.
- Grew and restructured team from 25 to 50+ to meet evolving product demands.
VP, Data Science - Client Engagement
Nielsen
09.2019 - 02.2021
- Bridged data science and business strategy, translating complex methodologies into client-insights for growth.
- Advised major networks on audience representation and data transparency.
- Collaborated with ANA/AIMM, MRC and advisory groups to advance inclusive measurement standards.
- Mentored data scientists and client leads on storytelling, stakeholder influence and professional growth
Director, Data Science - Client Engagement
Nielsen
09.2014 - 09.2019
- Served as data science lead for diverse media clients across media platforms.
- Led investigations into sample representation issues and conducted analyses to explain audience metric shifts.
- Represented data science at industry events to drive methodology adoption.
Business Data Science Leader - Latin America
Nielsen
07.2013 - 08.2014
- Led LATAM data science strategy focusing on data quality, local capability building, and aligning regional practices with global research standards.
- Rebuilt TV panel trust through revamped field practices and operations.
Senior Research Analyst to Research Manager
Nielsen
05.2001 - 06.2013
- Progressive advancement through multiple research roles, developing expertise in media research methodology, panel operations, and data management.
- Core Focus areas: Panel recruitment and retention, sampling optimization, survey methodology and media measurement innovation.
Education
Master of Arts - Communcation Research
Wayne State University
Detroit, MIBachelor of Arts - Communication Studies
University of Windsor
Windsor, ON, CanadaCertification, AI Applications For Growth
Northwestern - Kellogg Executive Education
Evanston, IL04-2024
Skills
- AI Strategy
- Entrepreneurial and innovative
- Team Leadership and Growth
- Customer and Product Insight
Accomplishments
- Top 100 Under 50 Executive and Emerging Leader
- Leadership Circle Program Recipient
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Founder
Diverse AI Solutions
10.2023 - Current
SVP, Data Science
Nielsen
07.2022 - 09.2023
VP, Data Science - Sampling and Demography
Nielsen
02.2021 - 07.2022
VP, Data Science - Client Engagement
Nielsen
09.2019 - 02.2021
Director, Data Science - Client Engagement
Nielsen
09.2014 - 09.2019
Business Data Science Leader - Latin America
Nielsen
07.2013 - 08.2014
Senior Research Analyst to Research Manager
Nielsen
05.2001 - 06.2013
Master of Arts - Communcation Research
Wayne State University
Bachelor of Arts - Communication Studies
University of Windsor
Certification, AI Applications For Growth
Northwestern - Kellogg Executive Education
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