Ana Reyes
Austin,TX
Summary
Creative professional. Self-motivated and organized to thrive in both team-based and independent settings.
Dedicated and adaptable professional with a proactive attitude and the ability to learn quickly. Strong work ethic and effective communication skills. Eager to contribute to a dynamic team and support organizational goals.
Overview
22
22
years of professional experience
Work History
Visual Artist
Represented by El Dorado Gallery
Lakeway, Texas
12.2023 - Current
- Photographed completed pieces from various angles prior to sale or exhibition.
- Conducted research on current trends in the visual arts industry.
- Developed original artwork for a variety of clients, including galleries and private collectors.
- Created sketches, paintings, sculptures, installations and digital artworks using both traditional and modern techniques.
- Managed all aspects of the creative process from concept development through to completion.
- Engaged with potential buyers through online platforms such as social media networks.
- Maintained professional relationships with gallery owners and curators.
- Edited photographs taken of artwork prior to publishing or exhibiting them.
- Organized exhibitions to showcase artwork in local venues.
Photographer
Family Roots Photography
Mexico City, Texas
07.2016 - 07.2019
- Advise on appropriate poses, props, and backgrounds for each shot taken.
- Develop film, print photos, and make digital copies of existing photos.
- Assist in planning setup of shoots including location scouting.
- Ensure safety of people involved in photo sessions by following all applicable laws and regulations.
- Conduct interviews with subjects of a photoshoot to ensure comfort level during the session.
- Consult with clients to understand their needs and preferences for a photo shoot.
- Provide direction to models and subjects throughout photoshoots while capturing natural expressions.
- Manage budgets related to purchasing supplies needed for each shoot.
- Deliver quality products within deadlines established by clientele.
- Edit photos using Adobe Photoshop and other software applications.
- Set up lighting equipment and adjust camera settings to capture desired images.
- Maintain photography equipment including cameras, lenses, lighting gear, tripods.
- Photographed special events, parties, and portraits.
- Set up lights, backdrops, and props for shoots and events.
- Created and maintained an online portfolio to showcase photography work and attract new clients.
- Utilized filters, edits and after-effects to enhance photos.
- Utilized advanced lighting techniques to achieve optimal exposure and mood in photographs.
- Negotiated contracts and fees with clients, ensuring clear communication of deliverables.
- Edited and retouched photos using Adobe Photoshop and Lightroom to enhance image quality.
- Conducted photo shoots annually, including weddings, portraits, and commercial photography.
- Explained price and package details to customers.
- Conducted on-location photography sessions, adapting to various environments and lighting conditions.
- Cropped, manipulated, and performed color balance for final images.
- Reviewed sets of photographs to select best work.
- Took pictures of individuals, families, and small groups in studio or on location.
Creative Director
Quantum, Hollywod Movie Magic
Mexico City, Cdmx
07.2005 - 07.2011
- Leadership
- Communication
- Creativity
- Quality
- Marketing
- Leadership
- Developed comprehensive style guides outlining branding guidelines for use by internal teams.
- Created original concepts, art direction, and designs for multimedia projects.
- Directed photo shoots with external vendors to ensure quality standards were met.
- Mentored junior staff members on best practices in visual design principles.
- Established relationships with agencies and freelancers to secure resources for projects.
- Developed and implemented innovative strategies to increase brand awareness.
- Managed the selection and procurement of visual elements, including photography, illustrations, and typography, to enhance creative outputs.
- Defined and communicated brand identity to all stakeholders, ensuring consistent application across all touchpoints.
- Provided leadership and direction to creative staff, fostering an environment of creativity, innovation, and professional growth.
- Engaged with clients to gather project information and uncover challenges.
- Developed and implemented processes and systems to improve efficiency and effectiveness within the creative department.
- Collaborated with marketing and product development teams to align creative strategies with overall business objectives.
- Reviewed illustrative material to determine conformance to standards and specifications.
- Successfully resolved range of complex artistic development issues.
Art Director
De Mente, Omni channel Agency
Mexico City, CDMX
01.2003 - 07.2005
- Ensured brand consistency across all platforms by monitoring usage of logo marks and other elements of branding.
- Collaborated with copywriters to ensure that the art direction complemented the written content.
- Coordinated with printers and other vendors to ensure timely delivery of materials.
- Reviewed proofs and provided feedback to enhance quality control.
- Adapted existing designs or created new ones based on client needs or changes in market conditions.
- Designed promotional materials such as brochures, flyers, posters, banners, newsletters, logos.
- Supervised junior designers and provided guidance on their work product.
- Provided creative input during client meetings to help shape the vision of a project.
- Participated in brainstorming sessions with clients to identify project goals and objectives.
- Conducted research into current trends in the industry for use in designing campaigns.
- Produced sketches, storyboards and roughs to visualize ideas.
- Reviewed and approved designs, artwork and content developed by creative team.
- Brainstormed with team members and special project managers to provide unique concepts and designs.
- Trained new creatives on responsibilities, agency procedures and client guidelines.
- Maintained accurate specs by adhering to print and art specification standards.
- Approved art layouts, copy design and illustrative work for publication.
- Used Adobe Photoshop and Adobe Illustrator to create variety of graphic designs.
- Translated marketing objectives into creative strategies, designs and plans.
- Conferred with clients to determine objectives, budget and background information.
- Evaluated portfolios submitted by freelance artists and designers when needed.
Education
BBA - Design And Visual Communications
Universidad Iberoamericana
Mexico City, CDMX05-2005
BBA - Graphic Design
Baruch College of The City University of New York
New York, NY05-2003
Some College (No Degree) - Art & Design
Emily Carr Institute of Art & Design
Vancouver, CASkills
- Presentation
- Visual Communication
- Business sense
- Art Direction
- Concept Development
- Adobe Creative Suite
- Traditional fine art skills
- Strong analytical skills
- Art conceptualization
- Teamwork and Cooperation
- Visual product development
- Graphic arts design
Timeline
Visual Artist
Represented by El Dorado Gallery
12.2023 - Current
Photographer
Family Roots Photography
07.2016 - 07.2019
Creative Director
Quantum, Hollywod Movie Magic
07.2005 - 07.2011
Art Director
De Mente, Omni channel Agency
01.2003 - 07.2005
BBA - Design And Visual Communications
Universidad Iberoamericana
BBA - Graphic Design
Baruch College of The City University of New York
Some College (No Degree) - Art & Design
Emily Carr Institute of Art & Design