ANA. RODRIGUES

• Worked on Georgia presidential election and special elections for The Outreach Team
• Canvasser on Georgia presidential election and special runoff elections worked registering and contacting voters door to door .
• Knocked on upwards of 100 doors per day in four weeks of dedicate focus. During this time, improved public speaking, communication, and community organizing skills
• Promoted into team leader position, managing teams of up to ten staff members. Responsible for planning team logistics, ensuring health and safety of team, setting goals and debriefing staff, and always being prepared to troubleshoot issues in field. This position helped to build leadership and management skills.

Experience
Florida
Social
Abilit

• Developed and executed communications strategies to make Democratic candidates policies more accessible to general public
• Evaluated and interpreted current social political issues, policies and legislation for Local and National campaigns
• Created compelling paid and organic digital content for specific segments and demographics, including new voters and infrequent voters
• Provided copywriting for blog posts, op-eds, articles, digital and print materials, commenting on political issues and their direct impact in economic and social issues such as unemployment, healthcare and climate change
• Fostered relationships with local and national press, providing fast responses to news and requests through upbeat and engaging press-releases
• Monitored online presence of Democratic candidates campaign's to engage with users and strengthen voter participation, increasing social media engagement by 50%, performance by 30% and reach by 70% with paid and organic content

Tools
Experience
Florida
Social
Abilit

• Developed and executed communications strategies for projects related to talent acquisition and retention
• Created compelling paid and organic digital content for to inspire Young Millennials and Gen Z segments to apply to Disney College Program, surpassing application expectation by reaching over 30,000 new applications
• Leveraged industry trends and competitive analysis to improve customer relationship building
• Provided insightful copywriting content for blog posts, op-eds, articles, digital and print materials
• Promoted culture of company through transparent and creative practices, showcasing company's work, public initiatives, and sponsorships
• Collected and analyzed data to produce comprehensive reports, recognizing achievements and providing improvement recommendations

Florida
Social
Ability

• Develop, manage and analyze monthly omnichannel and channel specific marketing strategies for over 100 small business in Florida and Georgia
• Leverage customer data and analytics to create predictive marketing models
• Content planning and development, including: Blog posts, Long-form articles, Webinars, Social media posts, Image editing/creation
• Supervising team of freelance writers on content distribution, including conversion tracking and SEO strategies
• Proactively engaged with clients by phone, email and in-person, educating them on how to transition from working with consultant to maintaining their own marketing channels

• Researched, created and promoted original content for numerous clients in a variety of industries according to calculated keyword research
• Worked in partnership with a cross-functional team on direct marketing, budgeting and media buying
• Used Google Analytics, Webmaster Tools, Google Ads and Developer tools to analyze data and plan a strategy to raise Google rankings
• Assisted small business in Florida establish metrics to measure the efficacy of content solutions including ROI, content/brand integrity, content accuracy and relevance, efficiencies gained in content lifecycle improvements