Ana Romero-Tschann
Brooklyn,NY
Summary
Enthusiastic and highly organized Manager focused on creating positive workplace culture and high-performing teams. Enjoys building strong professional relationships and developing frameworks to successfully achieve business goals.
Overview
16
16
years of professional experience
Work History
Senior Manager SP&O GTM
Criteo
06.2023 - Current
- Driving the Go To-Market strategic planning and operations through coaching on major transversal projects, establishing frameworks for our GTM team to use and building the GTM infrastructure and operational excellence.
- Strategic Planning: Lead the development and execution of strategic plans within the Sales, Planning, and Operations (SP&O) domain, aligning with overall GTM objectives.
- Operational Excellence: Drive operational efficiency and excellence across GTM processes, ensuring seamless coordination between sales, planning, and operational functions.
- Cross-Functional Collaboration: Foster collaboration among various teams within GTM, working closely with sales, marketing, and operations to optimize processes and enhance overall performance.
- Performance Analysis: Utilize data analytics and performance metrics to assess the effectiveness of SP&O strategies, identifying areas for improvement and implementing solutions to enhance operational outcomes.
- GTM infrastructure: Spearhead the creation and implementation of tools within GTM Infrastructure, focusing on building robust platforms that enhance the efficiency and effectiveness of GTM teams in their day-to-day operations.
Regional Go-To-Market, North America Lead
Criteo
01.2022 - 06.2023
- Manages the Solutions Consultants team for North America, ensuring success of every launch product roll-out and successful achievement of timelines, expected metrics and revenue growth.
- Acts as a team leader in group projects, delegating tasks and providing feedback.
- Directs team of dedicated Solutions Consultants in North America, each responsible for specific and unique customer segment across the demand side, and establishes framework of high transparency and collaboration across the regional team, as well as close collaboration with the Global Go-To-Market (GTM) team.
- Partners closely with Product Marketing and Global Go-To-Market teams to ensure timely, transparent and cohesive strategic alignment across all Go-To-Market initiatives and deliverables for the Americas region.
- Develops commercialization plans for the Americas, ensuring tight alignment of the team with the global GTM team so that Americas-specific requirements are captured in global planning.
- Increases efficiency and performance by developing global processes and leading Global Go-To-Meetings. Creates centralized Confluence and ClickUp pages for the Global Go-To-Market teams to track wins and next steps.
- Establishes strong relationships with Criteo leadership, including alignment with leads across Product Solutions, Product Marketing, Executive Managing Director of Americas and Client Solution Directors.
- Develops and leads cross functional team War Rooms for top Enterprise accounts, driving $3M in incremental dollars in H2 of 2022.
- Leads the leadership meetings for Executive Managing Director (EMD) of Americas and Client Solutions leads. Acts as the main point of contact for all strategic initiatives and deliverables for the North America region. Additionally, updates regional leadership on key deliverables and releases.
- Ensures repeated and continued success in all local launches, including regionalization of all collateral, coordinating with field marketing to develop content for North America, and supporting sales in responding to client Requests for Information (RFIs).
- Works with Sales Solutions, Enablement and Operations teams to effectively train the Americas Client Solutions teams on how to sell Criteo solutions, ensuring the Americas Client Solutions teams are experts on the full suite of solutions offered by Criteo.
Regional Product Specialist, Key Customers
Criteo
10.2019 - 01.2022
- Oversaw the large client segment for North America, focusing on supporting commercial teams retain and grow top clients like Nike, QVC and Walmart.
- Played key role in ensuring that local commercial teams are up-to-date on all Criteo products, Go-To-Market (GTM) strategies and enablement materials.
- Implemented and developed training processes to ensure commercial team's alignment across business priorities in the Americas. Effectively trained Sales and Strategy teams on how to sell Criteo solutions to solidify Criteo’s positioning in the market.
- Responsible for understanding and communicating market and client needs back to the Product team, to inform Criteo's roadmap and deliver outstanding support.
- Focused on supporting commercial teams to achieve Key Performance Indicators (KPIs) by aiding with client presentations and media plans. And proving product knowledge and support with Requests for Information (RFIs) and troubleshooting.
- Local champion and main point of contact for support across topics like Identity, Bidding and Creative.
Senior Account Strategist, Large Customer Americas
Criteo
03.2019 - 10.2019
- Created strong relationships with key clients to grow revenue and upsell new products. Exceeded quarterly goals in Q2 of 2019, pacing at 103% Quarter-To-Date (QTD).
- Spearheaded the first 3rd party creative integration with Criteo's engine for one of the top accounts in North America.
- Managed Acquisition and Retargeting campaigns for large customers directly in Criteo's platform. Changed bids according to client goals and competition.
- Identified and implemented complex solutions for some of Criteo's top clients in Key Large accounts.
- Focused on building credibility and strategic relationships with key stakeholders as their trusted expert. Presented roadmap demonstrating deep familiarity with Criteo's solutions and platform.
- Delivered Quarterly Business Review (QBR) meetings clearly illustrating the impact of Criteo's products and services and outlining recommendations to grow accounts.
- Conducted weekly analysis for the day to day contacts to report on key sales metrics including, but not limited to, revenue, conversions, audience and reach.
- Played a mentorship role, ensuring continuous growth and success of junior personnel.
Account Strategist, Large Customer Americas
Criteo
05.2017 - 03.2019
- Obtained yearly achievement of 120% of sales goal in 2018.
- Built and pitched presentations showcasing campaign growth opportunities through data analysis and industry trends.
- Worked closely with clients to foster longstanding relationships while continuously optimizing campaigns.
- Led client business reviews and communicated opportunities for campaign optimizations to achieve growth revenue.
- Analyzed advertising campaign metrics and ensured that Return of Investment (ROI), Cost Per Acquisition (CPA) and Cost of Sale (COS) goal was reached.
- Partnered closely across teams to ensure onboarding of new clients was accomplished in a timely and efficient manner.
Account Executive & Strategist, Mid-Market LATAM
Criteo
01.2015 - 05.2017
- Top revenue driver for Mid-Market Latin America (LATAM), consistently exceeded quarterly sales quota landing above 100% of goal.
- Executed successful sales strategies to convert leads into customers and ensured successful campaign integration.
- Strengthened customer relationships with a proactive and collaborative approach to managing their needs.
- Managed sales cycle to maintain solid customer base.
- Stayed up-to-date on emerging industry and product standards and trends to revitalize accounts.
- Cross-sold products and services to clients to secure additional business and grow revenue streams.
Grants and Project Specialist
The Paul And Phyllis Fireman Charitable Foundation
04.2010 - 01.2015
- Communicated with a diverse group of high-level professionals, including Foundation Board of Trustees, advisors, attorneys, state agencies, non-profit agencies and other local foundations.
- Participated in the grantmaking process by reviewing grant proposals, researching grantee mission statements and keeping records of all requests.
- Provided Trustees with materials to keep them informed on various grant opportunities.
- Developed and maintained an organized system of tracking, monitoring and prioritizing projects.
Project Manager
Metropolis Creative
11.2009 - 04.2010
- Monitored project progress, identified risks and took corrective action as needed.
- Drafted project reports to identify successful outcomes, insights and future recommendations.
- Ensured database and billing systems were maintained and up to date.
- Tracked team hours and expenses.
- Led status meetings with project team.
Artwork Planner
Procter & Gamble Co
07.2007 - 06.2008
- Responsible for packaging artwork approval process for Gillette global blades and razor brands.
- Created and managed projects through to completion including handling of the following tasks: changes in timeline and team member supervision.
- Prioritized and managed changes within the project timeline to meet specifications.
- Provided leadership to ensure artwork activities matched key initiative milestones set by regulatory and design executives.
- Analyzed metrics to make sure project goals were met.
- Partnered closely with marketing, design, legal, regulatory, and engineering divisions to deliver on time and on budget product.
- Managed multiple projects in different markets including: United States of America, Europe, Asia Pacific and Latin America.
Education
Master of Science - Project Management
Northeastern University
Boston, MA08.2009
Bachelor of Science - Graphic Design
Northeastern University
Boston, MA05.2007
Skills
- GTM Strategic planning
- Relationship Management
- Organizational Acumen
- Problem Solving
- Process and Project Management
- Design
- Strategy Management
- Project Development
- Business Planning and Strategy
- Personnel Management
- Employee Coaching
- Planning and Prioritization
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
French
Limited Working
Timeline
Senior Manager SP&O GTM
Criteo
06.2023 - Current
Regional Go-To-Market, North America Lead
Criteo
01.2022 - 06.2023
Regional Product Specialist, Key Customers
Criteo
10.2019 - 01.2022
Senior Account Strategist, Large Customer Americas
Criteo
03.2019 - 10.2019
Account Strategist, Large Customer Americas
Criteo
05.2017 - 03.2019
Account Executive & Strategist, Mid-Market LATAM
Criteo
01.2015 - 05.2017
Grants and Project Specialist
The Paul And Phyllis Fireman Charitable Foundation
04.2010 - 01.2015
Project Manager
Metropolis Creative
11.2009 - 04.2010
Artwork Planner
Procter & Gamble Co
07.2007 - 06.2008
Master of Science - Project Management
Northeastern University
Bachelor of Science - Graphic Design
Northeastern University
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