Ana Serafimova
Sales Specialist
Fort Lauderdale
Summary
Meticulous and detail-oriented sales leader with over 12 years of experience driving revenue growth, building and managing high-performing sales teams, and cultivating long-term client relationships across diverse industries. Expertise in developing and executing sales strategies, negotiating high-value deals, and delivering results that exceed expectations. While my core focus is on sales, I have cultivated a strong understanding of marketing principles, particularly in lead generation, customer segmentation, and digital marketing tactics, to support and enhance the sales process. Highly skilled at integrating sales and marketing strategies to accelerate business growth and maximize ROI, with a proven track record of achieving business objectives in competitive markets.
Overview
12
12
years of professional experience
Work History
Production Specialist
RT Specialty
01.2023 - 06.2024
- Conducted thorough analyses of production data to identify trends or bottlenecks impacting performance metrics, leading to targeted interventions for improvement.
- Optimized inventory management by accurately recording raw material usage and finished goods output, minimizing stock discrepancies.
- Coordinated with suppliers to ensure timely delivery of raw materials, avoiding costly delays in the production schedule.
- Enhanced communication between departments through regular meetings, fostering collaboration, and increasing problem-solving capabilities across teams.
Pitch and Proposal Specialist
Karanovic & Partners Law Firm
01.2023 - 12.2023
- Conducted post-submission reviews to identify areas of improvement and implement lessons learned in future proposals.
- Developed persuasive executive summaries that effectively communicated key benefits and differentiators to decisionmakers.
- Participated in client debriefs post-proposal submission, gaining valuable insights into areas for improvement and refining strategies for future pursuits.
- Improved overall proposal effectiveness by incorporating visuals, graphics, and other multimedia elements into document design.
Real Estate Broker
Calibre Realty, ZSF NY Real Estate, Miami/New Yor
01.2019 - 04.2023
- Intermediary Role: Acted as a liaison between buyers and sellers in real estate transactions, facilitating effective communication and negotiations.
- Market Analysis: Conducted comprehensive comparative market analyses to inform pricing strategies and property valuations.
- Lead Identification: Collaborated with the management team to identify potential business leads and assist in the selection of tenders to pursue.
- Transaction Management:Transactional,sell, or lease residential and commercial properties, ensuring a seamless process.
- Business Growth: Achieved a 30% increase in business by negotiating pricing and fees, while enhancing service quality and client satisfaction.
- Contract and Negotiation Management: Oversaw all aspects of contracts and negotiations, ensuring the successful completion of transactions that exceeded customer expectations.
- Marketing Content Production: Developed online and in-person marketing materials, and worked with real estate contracts including AIR and CAR.
Marketing Analyst
Tachmes Leonard MD, Miami Beach
03.2017 - 08.2021
- Participated in ongoing professional development opportunities to stay current on best practices within the field of marketing analytics.
- Assessed KPIs to achieve in-depth understanding of campaign performance.
- Worked closely with creative teams to develop eye-catching visuals that aligned with overall marketing messaging and strategy objectives.
- Analyzed third-party data and investigated new growth opportunities.
Sales Specialist
SBE Group/Rockwell Group, Miami
06.2012 - 02.2017
- Sales Goal Establishment: Set sales goals by forecasting annual quotas and projecting expected sales volumes for both existing and new products.
- TargetAchievement:Consistentlyexceededtargetsalesgoals,demonstratinga strong track record of performance.
- Guest Relations: Provided exceptional assistance to special guests, including diplomats, corporate leaders, celebrities, and politicians, ensuring a positive experience.
- Marketing Plan Development: Created and implemented strategic marketing plans aimed at driving sales growth.
- Collaborative Teamwork: Maintained a positive outlook and commitment to collaboration with key stakeholders across the organization to develop compelling proposals.
- Profit Maximization: Identified and implemented innovative strategies to maximize profits and enhance cost control.
Education
MBA - Economy
University of Skopje Private University in Skopje
North Macedonia 04.2001 -
Skills
Schedule development
Production scheduling
ISO standards
Safety compliance
Manufacturing operations
Data analytics
Process improvement
Timeline
Production Specialist
RT Specialty
01.2023 - 06.2024
Pitch and Proposal Specialist
Karanovic & Partners Law Firm
01.2023 - 12.2023
Real Estate Broker
Calibre Realty, ZSF NY Real Estate, Miami/New Yor
01.2019 - 04.2023
Marketing Analyst
Tachmes Leonard MD, Miami Beach
03.2017 - 08.2021
Sales Specialist
SBE Group/Rockwell Group, Miami
06.2012 - 02.2017
MBA - Economy
University of Skopje Private University in Skopje
04.2001 -
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