Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Timeline
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ANA STROBLE

Summary

Strategic marketing leader with nearly a decade of experience driving omnichannel campaigns, lead generation, and stakeholder engagement across healthcare, senior living, and agency environments. Adept at executing integrated marketing strategies, managing cross-functional teams, and aligning marketing efforts with institutional and regional goals. Proven success in campaign analytics, project management, and client engagement, particularly in clinical and community-based settings. Seeking to advance mission-driven marketing initiatives at NYU Langone Health.

Overview

8
8
years of professional experience

Work History

Senior Account Strategist

Pavone Group, Varsity
06.2023 - Current
  • Develops and executes FY marketing plans across multiple regions, collaborating with healthcare clients to align marketing efforts with their regional and business needs.
  • Manages the end-to-end process of regional campaigns, ensuring seamless integration of digital and traditional marketing channels, while respecting local market nuances.
  • Leads cross-functional teams in marketing, sales, creative, and project management, focusing on agile methodologies to drive efficiency and deliver high-quality results on time.
  • Analyzes market trends and leverages data from Google Analytics, HubSpot, and CRM tools to optimize campaigns and improve performance.
  • Manages the successful execution of both virtual and in-person events, coordinating efforts across different teams, and ensuring that clients' needs are met effectively.

Project and Account Manager

Futurety Digital Marketing Agency
10.2022 - 06.2023
  • Managed cross-industry marketing projects for healthcare, pharmacy, hospitality, and tech clients, ensuring timely delivery and alignment with business goals.
  • Directed multi-region, cross-functional teams in campaign execution, tracking KPIs, and adjusting strategies for measurable impact.
  • Leveraged Asana, Jira, and PMS for project planning, risk management, and team coordination.
  • Consulted with clients on campaign strategy, leading to a 20% increase in repeat engagements.

Director of Marketing and Sales

Wexner Heritage Village
02.2021 - 10.2022
  • Lead the recruitment, onboarding, and retention cycle of new patients, ensuring a seamless experience from initial inquiry through to long-term engagement.
  • Established and maintained strong relationships with referral sources, including healthcare providers, social workers, physicians, and local organizations, driving steady lead generation and business development.
  • Managed and optimized a variety of marketing channels, both paid and unpaid, including digital advertising, print, and social media, to enhance brand visibility and drive qualified leads.
  • Led branding and consumer awareness initiatives to increase visibility in the local market, enhancing the company's reputation, and attracting prospective residents.
  • Oversaw financial controls and ensured the management of operational expenses, while driving business growth and profitability through effective budgeting and strategic business planning.
  • Coordinated and supported lead generation and marketing events, including community outreach programs, open houses, and virtual events, to connect with potential residents and their families.

Marketing and Community Relations Manager

Springfield Masonic Community
06.2017 - 02.2021
  • Supported rebranding and expansion efforts, producing new sales collateral, commercial storyboarding, and ad development.
  • Managed campaign production and execution, collaborating across departments.
  • Led social media strategy and maintained branding consistency across digital platforms.
  • Cultivated key partnerships with referral sources, hospitals, and nonprofit organizations.
  • Compiled monthly reports detailing progress towards organizational goals set for community relations efforts.

Education

MBA - Healthcare Administration

Tiffin University
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12.2027

Bachelor of Science - Business Administration and Marketing

Tiffin University

Skills

  • 360-degree marketing and communications campaign management
  • Omnichannel marketing plan development
  • Project management
  • PMS, CRM, and CMS experience
  • Patient and brand storytelling
  • Stakeholder relationship management
  • Data analysis
  • Budget forecasting and management
  • Healthcare marketing
  • Business development
  • Event execution and promotion

Affiliations

  • Patient Advocacy volunteer at OSU Wexner Medical Center

Timeline

Senior Account Strategist

Pavone Group, Varsity
06.2023 - Current

Project and Account Manager

Futurety Digital Marketing Agency
10.2022 - 06.2023

Director of Marketing and Sales

Wexner Heritage Village
02.2021 - 10.2022

Marketing and Community Relations Manager

Springfield Masonic Community
06.2017 - 02.2021

MBA - Healthcare Administration

Tiffin University

Bachelor of Science - Business Administration and Marketing

Tiffin University

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