Anaccelly Hernandez
Marketing And Communications Specialist
CA
Summary
Strategic Marketing Specialist with over 3 years of experience in full-cycle marketing, social media management, and retail buying. Proven track record in driving brand engagement, optimizing program performance, and managing projects in dynamic environments. Skilled in developing comprehensive brand and product launch strategies, leveraging data for strategic decisions, and fostering strong partnerships. Proficient in data analysis using Google Sheets and Tableau. Fluent in English and Spanish.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
4
4
Certifications
2
2
Languages
Work History
Social Media Marketing Specialist
CREATIVBRAND (Custom Clothing)
1 2020 - Current
- Executed impactful marketing strategies across Instagram, TikTok, and Facebook, achieving a 30X increase in impressions during COVID-19 Etsy sales of Bad Bunny merchandise
- Utilized data-driven insights to identify trends, resulting in a 25% increase in audience engagement and a 20% growth in sales for Halloween t-shirt merchandise during the October season
- Demonstrated a proactive approach, consistently meeting deadlines, and driving marketing objectives forward
- Implemented strategic measurement techniques to evaluate campaign effectiveness, track key metrics, and report progress, significantly contributing to overall business success
- Enhanced email marketing click-through rates by 15% through compelling content and strategic call-to-action, leveraging a 10% discount code for purchases
- Managed content calendars and campaign timelines using Notion, ensuring seamless collaboration and execution.
UC Davis- Undergraduate Laboratory Research Assistant
Center for Health & the Environment
06.2017 - 03.2020
- Collaborated on research studying environmental emissions' effects with UC Davis's Anatomy, Physiology, and Cell Biology department
- Presented findings at the 2018 Chancellor's Undergraduate Research Conference
- Applied advanced data analysis techniques using Excel and the Cytoviva Hyperspectral Imaging System.
Education
Bachelor of Arts - International Relations
University of California, Davis
Davis, CA 09.2016 - 03.2020
Skills
Marketing: Full-Cycle Growth Marketing, Multi-channel CRM Strategies, Campaign Development, Customer Journey Mapping, Customer Engagement, KPIs
Data Analysis: Google Analytics, Google Data Studio, Google Sheets (VLOOKUP, pivot tables), Notion, Tableau
Tools: Microsoft Word, PowerPoint
Communication: Excellent written and verbal communication, strategic thinking, problem-solving, negotiation skills
Technical: Retailer merchant systems, ability to pull and merge data from various systems and reports to make data-driven decisions
Websites
Certification
University of California, Los Angeles Extension Strategic Branding and Public Relations Certificate Relevant Coursework: Brand Management, Strategic Public Relations, Crisis Management and Communications.
Timeline
University of California, Los Angeles Extension Strategic Branding and Public Relations Certificate Relevant Coursework: Brand Management, Strategic Public Relations, Crisis Management and Communications.
06-2024
HubSpot Academy SEO
02-2024
University of California, Los Angeles Extension Marketing with Concentration in Digital Marketing Certificate Relevant Coursework: Qualitative and Quantitative Market Research, Marketing Analytics, Consumer Behavior.
06-2023
HubSpot Academy Social Media Marketing
10-2022
UC Davis- Undergraduate Laboratory Research Assistant
Center for Health & the Environment
06.2017 - 03.2020
Bachelor of Arts - International Relations
University of California, Davis
09.2016 - 03.2020
Social Media Marketing Specialist
CREATIVBRAND (Custom Clothing)
1 2020 - Current
Similar Profiles
Valeria KriegValeria Krieg
Administrative Assistant at Mark Russell Custom ClothingAdministrative Assistant at Mark Russell Custom Clothing
Maxwell OlsonMaxwell Olson
Production Technician at Custom Clothing at Sport AboutProduction Technician at Custom Clothing at Sport About
William EdwardsWilliam Edwards
Owner, Manager at Wills Custom ClothingOwner, Manager at Wills Custom Clothing