Allyson Noelle Adams
Los Angeles,CA
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing and Operations Manager
Sounding Point
05.2023 - Current
- Identify, cultivate, and sustain partnerships with cultural and educational organizations, professional associations and affinity groups, as well as small businesses in Los Angeles to increase clients' ticket revenue, expand audiences, and boost funding from donors
- Research performing artists included in clients' programming and strategically devise, implement, and evaluate marketing campaigns to promote performances to relevant and target audiences
- Manage Sounding Point's accounts, including writing project proposals for prospective clients, tracking project agreements, monitoring budgets, and writing outreach reports
- Manage Sounding Point Operations and internal growth, including supervising one Marketing Coordinator and implementing professional development opportunities for Sounding Point staff
Marketing and Operations Coordinator
Sounding Point
08.2022 - 04.2023
- Facilitated partnerships and coordinated 20 promotional trades and newsletter inclusions among clients per concert
- Managed database of 3k+ contacts in Los Angeles region, maintaining longtime contacts and consistently adding new contacts to grow client reach
- Maintained invite lists, coordinated with event sponsors, and provided event support for special programs hosted by clients like LA Phil, Los Angeles Chamber Orchestra, and BroadStage
- Coordinated operations at Sounding Point including co-creating partnership and client contracts and tracking budgets to move projects forward
Arts Engagement Coordinator
UCLA Residential Life
03.2020 - 06.2022
- Conducted research, devised and facilitated programs, and presented reports related to arts engagement
- Supervised a team of 6 interns in student-run arts programming and created weekly curriculum
- Hosted arts events and initiatives in collaboration with campus partners and local businesses, including socially distanced art installations, community forums, open mics, art supply checkouts for families, and an open source, virtual arts gallery
- Saw over 10k attendees at programs, procured 300+ works of art, managed over 35 performances, facilitated 20 programs, and advised 15+ campus departments on arts implementation
Personal and Business Assistant
Rufus Wainwright
01.2019 - 10.2019
- Managed business, personal and family calendar to effectively liaise with business partners in advancing projects and directed high volume of information to appropriate individuals with professionalism, discretion, and care
- Created and analyzed metrics of digital newsletters, facilitated web updates, and strategized social media posts to boost ticket, record, and merchandise sales
- Initiated artist archive and file maintenance project, organizing and categorizing both digital and physical files and materials into Google Drive and new storage spaces
Administrative Coordinator
Westside School Of Ballet
07.2018 - 12.2018
- Provided excellent service at front desk, assessed customers' dance experience and registered students into appropriate classes, and handled transactions
- Maintained internal management system and resolved issues with customer accounts
- Liaised between clients and faculty to keep updated schedule of studio rentals
Education Associate
CAP UCLA
12.2017 - 08.2018
- Produced CAP UCLA's Design for Sharing programs for K-12 Los Angeles School District students underserved in the arts, including on-site support for Artists-In-Residence at UCLA Community School
- Researched season artists and designed pre-show and post-show educational materials for LAUSD curriculum
- Worked with donors to effectively promote and increase donations for Design For Sharing's Bus Fund
Choreographic Assistant
REALITY And Jay Carlon
06.2017 - 12.2017
- Observed rehearsal process, recorded cues for stage manager, and took notes for revisions
- Coordinated rehearsal and tour schedules with dancers and artistic director and managed company marketing assets
- Worked with choreographers to write grant proposals to secure funding for new works
Marketing Assistant
CAP UCLA
09.2016 - 06.2017
- Coordinated with graphic designers to manage grassroots outreach and email with 90k+ subscribers promoting CAP events
- Monitored and analyzed post-performance survey data, communicating insights to colleagues to enact corresponding changes
- Exponentially increased student ticket sales by serving as student ambassador and cultivating relationships with campus entities
Education
Bachelor of Arts - Dance
UCLA
Los Angeles, CA09.2017
Skills
- Clear and effective communicator in written and oral presentations
- Research and Program Evaluation
- Project Management
- Arts Education and Curriculum Development
Certification
Social-Emotional Arts Facilitation
UCLA Arts & Healing, Spring 2021 Cohort
Other Relevant Experience
VOLUNTEER
- East Hollywood and Elysian Valley Community Gardens, June 2023-present
- Silver Lake Green Committee, July 2020-October 2023
Timeline
Marketing and Operations Manager
Sounding Point
05.2023 - Current
Marketing and Operations Coordinator
Sounding Point
08.2022 - 04.2023
Arts Engagement Coordinator
UCLA Residential Life
03.2020 - 06.2022
Personal and Business Assistant
Rufus Wainwright
01.2019 - 10.2019
Administrative Coordinator
Westside School Of Ballet
07.2018 - 12.2018
Education Associate
CAP UCLA
12.2017 - 08.2018
Choreographic Assistant
REALITY And Jay Carlon
06.2017 - 12.2017
Marketing Assistant
CAP UCLA
09.2016 - 06.2017
Bachelor of Arts - Dance
UCLA
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