Ana D. Young
Leesburg,VA
Summary
Forward-thinking Senior Marketing Manager specializing in brand and loyalty marketing. Skilled at planning and implementing key improvements to drive business and efficiency.
Overview
14
14
years of professional experience
Work History
Senior Marketing Manager
Stanley Martin Homes
06.2021 - Current
- Developed strategic marketing plans to gain competitive market advantage and achieve objectives for assigned divisions in over 25 new construction neighborhoods
- Consulted with sales leaders and market research to determine lead development strategies, creation of integrated marketing plans, promotions, media plans, ads and collateral
- Coordinated and managed creative services, media buying, copy writing and digital distribution to execute each neighborhood and divisional strategy
- Analyzed marketing campaigns at a community level to improve traffic, web activity and conversions leading to over 1,200 home sales in 2024
Senior Manager, Loyalty Program Marketing
Marriott International
09.2020 - 06.2021
- Executed evolution of core member communications including new member and elite member onboarding for 141 million members
- Optimized customer segmentation strategies within email marketing
- Implemented test and learn curriculum for campaign performance to optimize results in over 100 communications
- Maintained effective partnerships with Loyalty marketing agencies
- Oversaw development of omni-channel strategy and implementation of new Loyalty initiatives across all touchpoints including email, websites, mobile and social
Manager, Loyalty Brand Marketing
Marriott International
01.2019 - 09.2020
- Launched Marriott Bonvoy brand through media in 23 countries with 3 billion PR impressions
- Executed loyalty marketing plans to ensure new brand voice and visual identity were consistent across all marketing channels and 30 hotel brands
- Managed creative development process with internal and external agencies to create distinctive consumer paid media campaigns
- Partnered with brand teams to act as loyalty liaison to increase portfolio awareness and increase brand affiliation by 10% through collateral and event activations
- Tracked invoices and managed budget for a $68M global integrated marketing campaign
Real Estate Agent
Keller Williams
10.2016 - 10.2019
- Advised clients about market conditions, conducted open houses, provided guidance and assistance through the process of buying, selling, and leasing properties
Manager, Member Exerpeince
Marriott International
09.2015 - 01.2019
- Managed Marriott Rewards, The Ritz-Carlton Rewards & Starwood Preferred Guest program activation to drive member engagement and retention of over 140 million high-value loyalty members
- Coordinated multiple marketing campaigns to recognize and reward members while managing creative briefs and budget
- Compiled market research and competitive analysis data plans for Rewards programs
Senior Program Specialist, Sales & Marketing
Marriott International
08.2013 - 09.2015
- Created and executed project management plans for in-market trainings and events
Technical Recruiter
Apex Systems
03.2013 - 08.2013
- Provided staffing for IT professionals in Fortune 500 companies
Sales Coordinator
NCC Media
05.2012 - 03.2013
- Entered and transmitted cable media schedules and logistics for television networks
Program Specialist, Sales & Marketing
Marriott International
05.2010 - 05.2012
- Planned sales associate events on-property for over 700 people
Education
Certificate: Brand Management -
Cornell University
Online2020
Bachelor of Science - Communication, Public Relations
Radford University
Radford, Va2010
Skills
- Salesforce CRM Software
- Direct Email Campaigns
- Strategic Partnerships
- Lead Gen Campaigns
- Social Media
- Digital Marketing
- Customer Experience
- Budget Forecasting
Affiliations
- Girls on the Run
- Women Giving Back
Timeline
Senior Marketing Manager
Stanley Martin Homes
06.2021 - Current
Senior Manager, Loyalty Program Marketing
Marriott International
09.2020 - 06.2021
Manager, Loyalty Brand Marketing
Marriott International
01.2019 - 09.2020
Real Estate Agent
Keller Williams
10.2016 - 10.2019
Manager, Member Exerpeince
Marriott International
09.2015 - 01.2019
Senior Program Specialist, Sales & Marketing
Marriott International
08.2013 - 09.2015
Technical Recruiter
Apex Systems
03.2013 - 08.2013
Sales Coordinator
NCC Media
05.2012 - 03.2013
Program Specialist, Sales & Marketing
Marriott International
05.2010 - 05.2012
Certificate: Brand Management -
Cornell University
Bachelor of Science - Communication, Public Relations
Radford University
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