Anais Larson
Los Angeles,CA
Overview
3
3
years of professional experience
Work History
Marketing Campaign Specialist
Insomniac Events
11.2022 - Current
- Manage conception, development, and execution of marketing campaigns for over 20 branded shows and 5 large-scale music festivals per year by coordinating with multiple departments such as Digital Advertising, Social Media Marketing, Talent Buyers, OOH Team, Graphic Design, and Marketing Technology.
- Coordinate with social media leads to create and organize compelling and intentional social content across multiple high-profile brands simultaneously.
- Research, monitor, and analyze market trends, customer insights and competitors to help guide strategic campaign decisions.
- Pursue third party marketing and media platform opportunities for forward-thinking marketing approaches to generate additional event exposure, such as Resident Advisor, DICE, and Beatport.
Communications Assistant
LA Clippers
09.2021 - 04.2022
- Maintained thoroughness and accuracy when transcribing NBA interviews and press conferences to ensure the production of a distributable product to be used in LA Clippers' press releases and on social media platforms.
- Managed administrative tasks on game nights such as press communication and coordination, radio and TV host relations, and distribution of media credentials.
- Liaison with internal departments including Marketing, Social Media, and IT to ensure quality, consistency, and creative flow of team goals.
Student Marketeer
Red Bull
09.2021 - 02.2022
- Created detailed reports surrounding sampling missions, student projects, and branded events to measure success and impact.
- Utilized consumer activation strategies such as trial, seeding, partnerships, and in-person event execution to support Red Bull Basement student project at UCLA.
- Fostered relationships with opinion leaders on UCLA campus to propel brand presence and image.
Education
Bachelor of Arts - Communication
University of California, Los Angeles
Los Angeles06.2022
Skills
- Asana
- Campaign Management
- Multi-channel Marketing Strategy
- Microsoft Word
- Copywriting
- Google Docs/Slides/Sheets
- CapCut
- Budget Management
- Social Media Strategy
- Public Speaking
Timeline
Marketing Campaign Specialist
Insomniac Events
11.2022 - Current
Communications Assistant
LA Clippers
09.2021 - 04.2022
Student Marketeer
Red Bull
09.2021 - 02.2022
Bachelor of Arts - Communication
University of California, Los Angeles
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