Summary
Overview
Work History
Education
Skills
Personal Information
Accomplishments
References
Timeline
Generic

Ana Malia Ramos

Honolulu,Hi

Summary

Detail-oriented and results-driven Hawaii and North America hospitality market visual director with a proven track record of developing and implementing visually engaging retail solutions to drive sales and enhance customer experience. Skilled in creating and executing store layouts, product displays, window installations and merchandising strategies. Experienced in training and coaching 14 store teams at luxury resorts to maintain brand standards and achieve sales targets.Adept at fostering strong relationships with cross-functional teams and delivering comprehensive visual, selling, and operational training programs to all store employees.. Passionate about utilizing creativity and innovation to drive business growth and exceed customer expectations.

Overview

21
21
years of professional experience

Work History

Area Visual Director

Event Network
Honolulu, Hi
10.2021 - Current
  • Lead a team of visual merchandisers and managers to execute innovative and brand-aligned visual displays in multiple high-end luxury resorts located in Hawaii and on the continent.
  • Develop and implement visual guidelines and standards to ensure consistent branding and messaging across all stores in the market.
  • Collaborate with store leaders to analyze sales data and customer feedback to optimize visual strategies, and drive sales.
  • Conduct regular store visits to provide training, feedback, and support to ensure visual standards are met and exceeded. Work with the store team on the rotation and movement of merchandise based on sell-through, and company reporting.
  • Develop and implement customized visual training programs to meet the needs of multiple locations within the market.
  • Oversee the new merchandise training, creating product knowledge binders, ensuring a consistent knowledge transfer
  • Lead visual training sessions for new visual focused store employees, ensuring they are prepared to deliver exceptional customer service through visual merchandising, and meet sales targets.
  • Successfully contribute to the planning and execution of new store openings, ensuring timelines and budgets were met
  • Trained an entire store of new employees on all company operational, visual, and selling systems, all the while physically setting up a store.
  • Played a key role in coordinating with vendors, contractors, and internal teams to ensure seamless operations for new product launches, and the addition of new brands to stores.
  • Maintain training programs through visual store evaluations, sales metrics, and product knowledge, adjusting as needed to optimize results
  • Oversee production of visual materials for promotional campaigns and signage.
  • Curated and ordered all visual supplies for stores in hospitality market.
  • Collaborate with teams to design engaging event layouts and displays.
  • Meet with all company visual partners virtually and in person, in other market areas, along with the VP of visual merchandising, on a weekly and as-needed basis.
  • Create area market weekly recaps, received feedback during weekly touch bases, and made changes as requested.
  • Received company wide recognition and awards.

Visual Manager

Jcrew
Honolulu, Hi
04.2012 - 05.2022
  • Developed and implemented visual merchandising guidelines to maintain brand consistency and elevate the overall aesthetic of store layouts.
  • Collaborated with cross-functional teams to ensure alignment of visual training materials with company brand guidelines and messaging
  • Designed and implemented training programs that emphasized the importance of visual aids in enhancing employee learning outcomes
  • Utilized data analytics to track and analyze the performance of visual presentations, identifying trends and areas for improvement to drive sales growth
  • Trained and mentored staff on best practices for visual merchandising techniques and product presentation, resulting in a more cohesive and visually impactful store environment.
  • Oversaw daily operations and staff management to ensure efficient and effective workflow.
  • Managed inventory displays to optimize product visibility and accessibility.
  • Executed all visual aspects. All floor moves, window displays, along with installing any creative elements, mannequins, markdowns, stock, and inventory management and replenishment.

Field Area Stylist

Forever 21
Honolulu, Hi
09.2009 - 04.2012
  • Conducted on-site consultations and provided expert styling advice for individuals and groups.
  • Managed scheduling and logistics for styling appointments to ensure timely and successful service delivery.
  • Created visually captivating and innovative displays for storefront windows and in-store fixtures to attract and engage customers.
  • Styled mannequins with current fashion trends and coordinated outfits to showcase merchandise and promote sales.
  • Created visually engaging and on-trend displays by styling mannequins with current fashion merchandise.
  • Utilized a strong knowledge of fashion industry trends to attract customers and drive sales through well-dressed mannequins.
  • Demonstrated strong attention to detail and creativity in selecting clothing and accessories for mannequin styling.
  • Maintained mannequins' appearance and rotation schedule to keep displays fresh and up-to-date.
  • Oversaw the design and delivery of training materials, including new season visual presentations, hands-on exercises, and role playing.
  • Ordered all visual props, and acquired all supplies and support needed for expansive window and in-store displays.

Assistant Manager and Trainer

Gap Inc.
Honolulu, Hi
07.2004 - 09.2009
  • Assisted in managing daily operations, including inventory management, scheduling, and customer service, to ensure smooth and efficient functioning of the store
  • Trained new hires on company policies, procedures, and product knowledge, leading to increased productivity and improved customer satisfaction
  • Developed and implemented visual merchandising strategies to enhance the overall store aesthetic and increase customer engagement
  • Trained team members on product presentation techniques, seasonal displays, and maintaining brand standards
  • Conducted regular store walk through to assess visual merchandising opportunities and provide feedback to team members.
  • Executed all aspects of front of house visual merchandising and back of house logistics.

Education

Bachelor of Science - Criminal Justice

University of Nevada
Las Vegas
05.2001

Skills

  • Leadership
  • Sales analysis
  • Training program development
  • Store layout design
  • Inventory management
  • Effective communication
  • Visual storytelling
  • Interpersonal communication
  • Presentation Software and Public Speaking
  • Creative
  • Visual Merchandising
  • Product Knowledge
  • Project Management
  • Product launch support
  • New store setups
  • Retail sales campaigns

Personal Information

Title: Hospitality Market Visual Director (Hawaii and Beyond) 

Accomplishments

  • Awarded two company wide awards for visual expertise on new store openings and another for recognition on cross team relationships.
  • Invited into traveling visual team to complete renovations, new store openings and stores that need visual overhaul.

References

References available upon request.

Timeline

Area Visual Director

Event Network
10.2021 - Current

Visual Manager

Jcrew
04.2012 - 05.2022

Field Area Stylist

Forever 21
09.2009 - 04.2012

Assistant Manager and Trainer

Gap Inc.
07.2004 - 09.2009

Bachelor of Science - Criminal Justice

University of Nevada