Ana Maria Enderica
Maria
Miami,FL
Summary
Accomplished Senior Financial Management Professional with 15+ years of successful experience leading financial and operational strategies to ensure strong revenue, gross margin and bottom-line success. Oversee P&L Management, Commercial support, planning, budgeting, internal controls, and financial reporting. Proven track record of meeting or exceeding financial goals and objectives. Excellent organizational, written and verbal communication skills with the ability to collaborate with cross-functional teams and stakeholders at all levels. Fluent in English and Spanish, and conversational Portuguese.
Overview
18
18
years of professional experience
Work History
Finance Controller
Iberia Food
08.2022 - Current
- Manage all aspects finance and operation of 2 locations, reviewing financials and reconciliations– Illinois and Massachusetts approx
- 50M Sales
- Manage the A/R, A/P and bank relationship
- Prepare the annual operational budget and ensure the implementation – Analyzing month the variances in expenses and sales
- Following up with sales team to ensure volume/prices/revenue deviation is corrected
- Control inventory, coordinating with purchasing department the timely deliveries, control cost – look for cost reduction in the distribution chain, control general administrative cost
- Coordinate hiring and schedules of temporary staff required to comply with deliveries, approve bi-weekly payroll
- Ensure on time price increases communications, review discount, price exceptions, credit lines and returns
- Manage 3 PL Warehouse contract dedicated to Walmart business
- Prepare and report IL and MA taxes.
Commercial Finance Director
Wine and Spirit World Equity Brand Builders
04.2018 - 08.2022
- Lead reviews & analysis & reports in the business, by market, supplier/brand mix (50 distributors and operators)
- Team member to develop the strategic for Travel Retail and Cruise business with new brand incorporation to the channels
- Develop and oversee Annual Budget and Annual Sales plans - targeting double digit growth after 2022, supporting the sales and marketing team ensuring the plan implementation to reach the brands goal – volume revenue margin
- Develop products value chain to calculate prices – identifying opportunities to improve gross margin
- Participate in demand planning and control inventory levels, ensuring standardized processes for product rotation, preparing price promotion for slow moving skus
- Provide monthly reconciliation for A&P budgets vs depletions
- Lead Quarterly analysis and review with suppliers for purchasing commitments; work with sales teams to drive sales planning strategies by brand; build and nurture relationships with portfolio products
- Provide ad-hoc financial analysis and decision support to CEO.
Commercial Finance Manager
Midea LATAM
09.2016 - 12.2017
- Provided Commercial finance and business decision support for the Region
- Directed FP&A, budgeting and financial forecasting; oversee finance and accounting departments
- Analyzed and recommended actions on sales planning and marketing investments
- Ensured accurate and timely distribution of weekly financial reporting and monthly closing and reporting to Corporate
- Prepared monthly variance reports and presentations to Corporate Finance for analysis and quarterly outlook
- Managed cash flow, credit, collections and accounts payable
- Collaborated with Operations department to control timely product delivery.
Senior Finance Manager / Business Controller
Alexion
10.2015 - 09.2016
- Served as Controller for Mexico Division: providing monthly financial forecast, revenue and opex models
- Served as Regional Finance Manager for Brazil, Argentina, Colombia
- Supported LATAM Finance Director in financial reporting, financial analysis, and ad hoc regional reporting
- Completed monthly reporting package for revenue and opex, including in-depth analysis for operating and marketing expenses and variances; review charges, make adjustments, and project accruals
- Managed and analyzed T&E reports / G&A expenses to identify savings opportunities and ensure budget compliance
- Collaborated with procurement team managing contracts, coordinating renewals and PO preparation
- Coordinated with accounting team on monthly closing, including review and approval.
FP&A Finance
Ace Insurance LATAM
07.2015 - 09.2015
- Prepared monthly revenue analysis by business line, analyzing main drivers with LATAM countries
- Prepared financial analyses and summary of findings for Director’s monthly reports
- Supported FP&A team for budgeting and planning, variance analysis by business line and country.
Decision Support Manager / Finance Consultant
Diageo
01.2015 - 06.2015
- Supported the Commercial Finance Department; prepared annual budget
- Prepared and reported monthly and quarterly forecasting for Central America and the Caribbean
- Analyzed pricing, ensuring compliance with Global Minimums and portfolio indexes
- Coordinated with Supply Chain and Customer Service monthly demand plan and orders to ensure timely deliveries
- Supported Commercial Managers with reporting and analysis to comply with internal and external processes.
Senior Finance and Operations Manager
Cima Telecom Group & Pacific Corporation
04.2012 - 01.2014
- Assisted startup founder to develop go to market plan for a new cell phone brand for Mexico and Central America
- Plastic Resins broker for the Caribbean and Latin America (total annual revenue plan for 2014 $100M)
- Managed in house direct customers in Surinam and Paraguay approximately 10% of the revenue
- Increased sales by 42% in first Quarter with the company
- Directed and supported regional agents in customer negotiations
- Reviewed inventory to promote products in the field
- Negotiated cost structure with purchasing department to establish weekly pricing
- Coordinated with operations and export department.
Senior Finance and Operations Manager
Rum Marketing International
04.2006 - 10.2011
- Managed quarterly business review with sales and marketing teams in each market; provided results analysis, trends, forecast volume, revenues, capital expenditures and margin contributions
- Reviewed, analyzed individual country cost structure to ensure adherence to price positioning and consumer price targets
- Oversee monthly analysis and reporting including P&L by region and sales analysis for volume and product mix
- Prepared consolidated annual budget of distributors throughout North America, Latin America, Europe, Global Duty Free operators
- Visited markets to review with Distributors direct sales, channels sales, investments; prepared changes most related with switches between above / below the line expenses, analyzed opportunities and competitive analysis
- Managed marketing budget of $22M and operational expenses of $6M, prepared reports, analysis, and recommendations
- Provided analysis and recommendations related to channels, prices, product mix, promotions and marketing expenses, volume > 1M cases a 5 year CAGR >15%
- Completed 2011 to 2015 strategic plan, consolidating sales and marketing inputs to ensure target of double-digit growth.
Education
MBA - International Accounting and Marketing
Florida International University
B.S. - Economics
Universidad Católica Santiago de Guayaquil, Ecuador
Skills
- AFS
- SAP
- BPC10
- Oracle
Training
Distributor Performance Management Program, Insight Europe Building Brands, 2011
Timeline
Finance Controller
Iberia Food
08.2022 - Current
Commercial Finance Director
Wine and Spirit World Equity Brand Builders
04.2018 - 08.2022
Commercial Finance Manager
Midea LATAM
09.2016 - 12.2017
Senior Finance Manager / Business Controller
Alexion
10.2015 - 09.2016
FP&A Finance
Ace Insurance LATAM
07.2015 - 09.2015
Decision Support Manager / Finance Consultant
Diageo
01.2015 - 06.2015
Senior Finance and Operations Manager
Cima Telecom Group & Pacific Corporation
04.2012 - 01.2014
Senior Finance and Operations Manager
Rum Marketing International
04.2006 - 10.2011
MBA - International Accounting and Marketing
Florida International University
B.S. - Economics
Universidad Católica Santiago de Guayaquil, Ecuador
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