Ana Marie Allen
Shell Beach,CA
Summary
Skilled Business Development leader offering 24 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
11
11
years of professional experience
Work History
Director of Business Development
F.McLintocks Corp.
05.2020 - 11.2023
- Leveraged data-driven insights from digital platforms to make informed decisions that positively impacted bottom-line results.
- Played an instrumental role in expanding the company's retail footprint into multiple new markets.
- Enhanced overall business growth by identifying and pursuing new market opportunities.
- Managed cross-functional teams, ensuring effective collaboration to achieve brand continuity and company goals.
- Collaborated closely with product development teams to ensure brand alignment between offerings and market demand.
Restaurant Owner
Buffalo Pub & Grill, Franks Famous Hotdogs, FMC
01.2016 - 11.2023
- Cultivated a positive dining atmosphere by maintaining a clean and inviting establishment.
- Led restructuring of restaurant menu and interior design, resulting in increased customer satisfaction and profits.
- Planned and executed strategies to increase customer loyalty and retention.
- Developed and executed marketing strategies to attract new patrons, resulting in higher foot traffic and improved revenue.
- Oversaw renovation projects that enhanced the aesthetic appeal of the restaurant space, contributing to increased guest satisfaction levels.
- Identified team weak points and implemented corrective actions to resolve concerns.
- Analyzed sales data to identify trends for informed decision-making related to menu adjustments or operational changes.
- Coordinated catering events that showcased the restaurant's culinary talents while generating additional revenue streams through off-site services.
- Launched successful promotional campaigns to boost visibility in the local community, increasing brand awareness among potential customers.
- Created visually appealing websites and social media presence, which led to increased online reservations and inquiries.
- Oversaw successful marketing campaigns to increase restaurant exposure and awareness.
Advertising Media Sales Consultant
Jim Doyle & Associates
05.2013 - 05.2020
- Boosted advertising sales by creating tailored media plans for clients based on their specific needs and goals on a national level.
- Reduced churn rate by proactively addressing any concerns or challenges faced by clients during the course of their campaigns before they escalated into major issues that could jeopardize account retention rates.
- Collaborated with creative team members to develop visually appealing and persuasive advertising campaigns that resonated with target audiences.
- Cultivated a solid reputation within the industry as an expert in advertising media sales by staying up to date on the latest news and trends, sharing insights with colleagues and clients alike.
- Negotiated favorable contract terms for both advertising clients and television stations/agencies, maximizing profits while maintaining strong relationships with key accounts.
- Conducted informative presentations at industry conferences and events, positioning the agency as a thought leader in the field of advertising media sales consulting.
- Developed comprehensive case studies showcasing successful campaigns that attracted new business prospects for the company.
Education
Bachelor of Arts - Social Ecology
University of California, Irvine
Irvine, CA06.1991
Skills
- Sales Training and Leadership
- Traditional and Digital Marketing
- Social Media Marketing
- Channel Development
- Networking
- Proposal Writing
- Key Account Management
- Lead Generation
- Pricing strategy
- Sales Coaching
- Partnership Development
- Performance Management
- Business Development
- Presentation Development
- Revenue Forecasting
- Prospect Targeting
- Cross-Functional Collaboration
- Excellent Listening Skills
Timeline
Director of Business Development
F.McLintocks Corp.
05.2020 - 11.2023
Restaurant Owner
Buffalo Pub & Grill, Franks Famous Hotdogs, FMC
01.2016 - 11.2023
Advertising Media Sales Consultant
Jim Doyle & Associates
05.2013 - 05.2020
Bachelor of Arts - Social Ecology
University of California, Irvine
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