Anamika Ojha

• Applied business and marketing knowledge to develop briefs and pitches for customer projects.
• Obtained pricing deals, negotiated contracts, and solidified beneficial agreements.
• Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities.
• Maintained deep understanding of company services and products in order to offer most knowledgeable customer support.
• Met with clients to discuss advertising options and future growth goals.
• Directed client projects with eye for quality and customer needs.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Motivated team members to meet and exceed sales targets.
• Work with offshore vendors to assigned tasks relating to the process of receiving, imaging, reviewing, preparing and sending mortgage modification documents for recording at the appropriate recording jurisdictions.
• Reviews, analyzes and ensures the quality of data loaded into database systems.
• Experience in vendor negotiations, pricing and promotion, inventory management, and product development Review data and record layouts prior to submitting to programmers and do final check when data is loaded.
• Ability to operate simultaneously and effectively in both tactical and strategic modes Interpret, evaluate and resolve or escalate phone/e-mail inquiries pertaining to user requests Prioritize daily work efforts for the team to ensure that all due date targets are met Collect required data from county recording jurisdictions by phone or internet and/or use online tools to calculate required fees.
• Polished communication skills - speaking, writing, presenting and negotiating Understand business rules, work with varying data formats and develop metrics and audit procedures to monitor data quality.
• Provide training to other data quality representatives Follow defined audit procedures, and produce required metrics according to defined procedures.

● Responsible for managing the online channel by enhancing digital performance and growing the e-commerce business for the company

Successfully managed PDM through Salsify on e-commerce platforms Amazon Seller Central, Vendor Central, eBay, Walmart, Etsy and Shopify.

● Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.

● Educated clients on new products or services to increase customer engagement with brand.

● Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.

● SEO to engage analytical insight, Monitor and optimize keyword-rich product content for continuous improvement in projects.

● Design and manage product information to improve sales performance and content enhancement by using Salsify, Hybris, and Magento.

● Creating A+ content and module for Amazon listings

● Evaluate the impact of content enhancement strategies by running a performance report.

● Developed new and improved listing template for Amazon, Walmart and eBay for good-looking product listing and sales growth

● Effectively implemented PIM and DAM strategies through SaaS applications i.e. Salsify, Helium 10, GeoFlow, Listing Mirror and Seller Board

● manage and distribute digital assets in tight coordination with their product information to create differentiated, omnichannel product experiences.

• Responsible for managing the online channel by enhancing digital performance and growing the e-commerce business for the company.
• Centrally managed digital assets alongside core product information through Salsify, Hybris, and Magento to Successfully manage E-commerce account Amazon Seller Central, Vendor Central, Wayfair, eBay, Overstock, Lowe’s, Home Depot
• Developed and led the e-commerce strategy by YoY growth in Amazon 35%, Wayfair 60%, and eBay 25% (Increase Wayfair Sales from $300,000 to $700,000, eBay Sale from $250,000 to $570,000)
• Increase conversions and brand storytelling on Salsify to create BSR for multiple products and product sets on Amazon by developing A+ content and sales promotion
• Identify gaps, errors, or outdated content through Salsify Asset Association & Usage. Developed new and improved listing format for Amazon, Wayfair and eBay for good-looking product listing and sales growth.
• SEO to engage analytical insight, Monitor and optimize keyword-rich product content for continuous improvement in projects.
• Effectively implemented PIM and DAM strategies through SaaS applications i.e. Sales Force, Salsify, Helium 10, GoFlow, Listing Mirror, and Seller Board
• manage and distribute digital assets in tight coordination with their product information to create differentiated, omnichannel product experiences.
• Accomplished multiple tasks within established timeframes.
• Onboarded new employees with training and new hire documentation.
• Developed and maintained relationships with customers and suppliers through account development.
• Maximized performance by monitoring daily activities and mentoring team members.

• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Consulted with product development teams to enhance products based on customer interest data.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
• Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Created and managed budgets to maximize brand reach and engagement.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
• Managed and oversaw creative projects to drive quality, accuracy and deadline management.

• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Continually maintained and improved company's reputation and positive image in markets served.
• Conducted market research to identify new opportunities and target markets.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Works very closely with merchandiser, develops tactical merchandising and promotion plans and prepares related budgets and forecasts.
• Created numerous product lists on Amazon, Ebay, Mantra, Zabang and Fashion-n-you for hand made handicraft products.
• Optimized email campaigns to increase open and click-through rates.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.

• Designed export strategies to meet project delivery requirements.
• Prepared various import, export and supplier forms for customs submittal.
• Processed company's import permit and export license processes.
• Obtained necessary import and export licenses and permits for shipments.
• Reviewed and signed documents on behalf of clients in line with power of attorney limitations.
• Advised customers on transportation options, types of carriers or shipping routes.
• Compiled purchase orders to post international shipments in company logs.
• Updated CRM database system with Exporter and Business Model Canvas.
• Applied standard tables and knowledge of law to calculate duty and tariff payments of each shipment.
• Coordinated with shipping and transport companies on behalf of clients.