Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic
Anamika Sikhwal

Anamika Sikhwal

Gurgaon

Summary

E-commerce professional with robust background in digital marketing, online sales strategies, and data analytics. Proven ability to enhance online store performance through effective SEO, SEM, and user experience improvements. Strong focus on team collaboration and achieving measurable results, with adaptability to changing market trends and business needs. Known for strategic thinking, problem-solving skills, and effective communication in cross-functional environments.

Overview

8
8
years of professional experience
1
1
Certification

Work History

E-Commerce Specialist

Wing Operations & Technologies
03.2023 - Current
  • Developed and managed Shopify eCommerce websites, creating customized themes, integrating payment gateways, and utilizing third-party tools (e.g., Klaviyo, Yotpo, Oberlo) to optimize user experience and streamline Dropshipping operations for Multiple Brands
  • Google Ad campaign creation using AdWords (Search, Shopping, Display & Mobile), Analytics (PPC ROI tracking) with analytic reports
  • Implemented upselling and cross-selling strategies, enhancing the customer shopping experience and increasing sales
  • Managed multi-channel eCommerce operations across Amazon, eBay, Walmart and Shopify, improving product visibility and optimizing sales strategies
  • Generated detailed monthly sales reports, analyzing product performance and customer purchasing trends to drive business decisions and optimize product offerings
  • Managed multiple Amazon (USA, AE, MEXICO, CANADA) Seller accounts, leveraging listing optimization, targeted PPC campaigns, and continuous keyword research to increase sales and improve rankings
  • Conducted in-depth product research using Helium 10 for Amazon listings to ensure competitive pricing and product positioning
  • Developed and executed digital marketing strategies across social media platforms, Meta, and Google Ads, increasing brand visibility and online sales
  • Collaborated with high-profile brands like Kapiva Men, Quest Safety, and ProtectEase, Vision Eyewear, Boba Straw, many more delivering tailored eCommerce solutions and marketing campaigns

Senior Digital Marketing Officer

Emami Frank Ross
05.2022 - 01.2023
  • Led and executed digital marketing campaigns for a digital marketing agency, ensuring alignment with client objectives and business goals
  • Provided regular performance updates on digital campaigns, highlighting successes, identifying areas for improvement, and recommending optimization strategies
  • Collaborated with cross-functional teams, including marketing, sales, and customer success, to develop innovative growth strategies and ensure alignment with industry trends
  • Prepared detailed sales reports, analyzing campaign performance against KPIs and metrics to identify gaps and drive continuous improvement
  • Analyzed consumer behavior to craft targeted engagement strategies, increasing brand awareness and improving customer interactions
  • Worked closely with sales, legal, and customer success teams to ensure cross-functional collaboration and the achievement of shared business milestones
  • Empowered the marketing team to produce high-quality creative campaigns and drive exceptional brand engagement
  • Researched and integrated emerging market trends and industry innovations to infuse fresh ideas into new marketing campaigns
  • Monitored campaign performance to ensure adherence to timelines, budgets, and client requirements, ensuring successful campaign execution
  • Assisted in developing and implementing marketing policies and programs to foster consistent, long-term business growth
  • Coordinated TV and radio campaigns, from initial brainstorming through post-broadcast analysis, ensuring successful execution and client satisfaction

Ecommerce Manager

Ball-oons
04.2021 - 05.2022
  • Managed eCommerce operations across multiple online platforms, including Amazon, Flipkart, Meesho, and Etsy, ensuring seamless performance and optimizing product listings for maximum visibility and sales
  • Executed digital marketing campaigns across websites and social media channels, driving traffic, engagement, and sales growth
  • Enhanced customer retention through targeted email marketing, compelling offers, and creative upselling/cross-selling strategies, resulting in increased repeat purchases
  • Recruited, trained, and managed the marketing team, ensuring the smooth and profitable day-to-day operations of the business
  • Monitored consumer demand trends, adjusting product offerings and marketing strategies to align with evolving customer preferences and market conditions
  • Boosted sales and client retention by promoting products through effective digital marketing channels, including paid ads, SEO, and social media outreach
  • Assisted in designing and developing the brand's website on Magento, ensuring a user-friendly experience and seamless integration with eCommerce operations

Digital Marketing Executive

Quatred Advertising
09.2019 - 04.2020
  • Analyzing and managing social media platforms for various brands
  • Tracking and reports on social/digital KPIs
  • Analyzing metrics for recommending ways for brands to optimize engagement
  • Assisting with marketing strategy and campaign performance
  • Defined clear metrics to measure impact (result) and track progress of ongoing and newly launched campaigns
  • Monitored campaigns to enforce adherence with agreed timeframes, budgets and requirements
  • Researched market trends and emerging industry innovations to bring fresh ideas to new campaigns
  • Managed Influencers collaborations for brands

Marketing Analyst

Miss Chase
06.2017 - 02.2018
  • Managing the brand's business on platforms like Amazon, Tata Cliq, Myntra, Jabong, Flipkart
  • Catalog Management
  • Influencer Marketing
  • Photoshoot Model Styling
  • Content Writing
  • Developed reports for Senior stakeholder and the management team outlining campaign success and business performance drivers
  • Monitored marketing and sales performance and used innovative methods to obtain fruitful results
  • Researched and analysed market trends and pricing schedules to stay abreast with latest developments
  • Investigated competitors and demographics to compare and evaluate best marketing techniques

Marketing Intern

Miss Chase
04.2017 - 06.2017
  • Market Research
  • Content Writing
  • Social Media Management
  • Photoshoot Styling Assistance
  • Public Relations
  • Cataloging

Education

B.Com (Hons) - Marketing

University of Calcutta
01.2020

Senior Secondary - ISC

Saltlake Point School
01.2014

Skills

  • Ecommerce Strategy Development
  • Excel Proficiency
  • Digital Marketing Strategy
  • Social Media Strategy
  • Expertise in Canva and Adobe Illustrator
  • Strategic Marketing Planning
  • Analytical Observation
  • Strategic Decision Making
  • Effective Communication
  • Time Optimization Skills
  • Adaptability and flexibility
  • Effective communication
  • Skilled in High-Pressure Environments
  • Quick Learner
  • Performance-Based Ad Strategy
  • Google Analytics Proficiency
  • Listing Optimization Expertise
  • Pricing Strategy Development
  • Analytical Problem-Solving

Certification

Hubspot Academy, Digital Marketing, 01/01/19

Accomplishments

  • Stood 2nd in the T-shirt Painting Competition.
  • Took part in a Magazine Cover Design competition in Inter-School Feast.
  • Participated in German Dance Festival.
  • Participated in School's annual sports and feast.
  • Was a part of the march squad for 10 years in Saltlake Point School.
  • Stood first in relay competition at Sports day.
  • Stood second (twice) in Badminton Competition in Inter-School Competition.
  • Got promoted to lead the team of VA's in the current company.
  • Awarded 'Employee of the Month' 4 times.

Timeline

E-Commerce Specialist

Wing Operations & Technologies
03.2023 - Current

Senior Digital Marketing Officer

Emami Frank Ross
05.2022 - 01.2023

Ecommerce Manager

Ball-oons
04.2021 - 05.2022

Digital Marketing Executive

Quatred Advertising
09.2019 - 04.2020

Marketing Analyst

Miss Chase
06.2017 - 02.2018

Marketing Intern

Miss Chase
04.2017 - 06.2017

Senior Secondary - ISC

Saltlake Point School

B.Com (Hons) - Marketing

University of Calcutta

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Anamika Sikhwal