Anand Madhavan
Omaha,United States
Summary
Proactive and achievement-oriented Director of Digital Strategy and Analytics bringing nearly 20 years of marketing and leadership experience with special emphasis helping both B2B and B2C clientele. Effectively increases SEO ranks, improves overall reach on the web, and can help a client's digital profile catapult forward with sustained growth through the use of analytics, best practices, and a team-oriented attitude.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Director of Digital Strategy - Web Analytics | SEO
Gallup
01.2022 - Current
- Manage the digital strategy of Gallup websites and platforms to help create a competitive advantage in growing lead generation and e-commerce.
- Built and nurtured culture of innovation, quality, ownership, collaboration and continuous improvement.
- Analyzed and actively used data and metrics, made informed strategic decisions and created accountability for results.
- Motivated team and entire organization with inspiring technology vision and execution.
- Designed and implemented digital, web and social strategies to align with client business goals.
- Analyzed and reported digital campaign performance with focus on program optimization.
Digital Strategy Manager
Gallup
06.2017 - Current
- Program Manager for Gallup's digital strategy and analytics practice
- Created insights-driven digital marketing dashboards for all areas of the website, social media, content, and eCommerce for reporting and analysis
- Created the SEO checklist and strategy for both content and technical SEO
- Informed key technology stakeholders on innovations to make to Gallup websits and apps for better performance and SEO
- Migrated company from Google Analytics UA to Google Analytics 4
Digital Analyst - Digital Analytics Group - IBM Digital Business
IBM
05.2016 - 05.2017
- Define key actions and provide recommendations through review of digital analytics data, and other software to improve IBM's bottom line.
- Communicated and explained business requirements to team members to understand and implement functional demands.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Proven ability to develop and implement creative solutions to complex problems.
Client Enablement Services Engineer/Senior Consultant - IBM Commerce
IBM
01.2015 - 05.2016
- Implementation lead for several external clients and scoped the needs of the client based on client business objectives.
- Onboarded and managed new client accounts to boost retention rates.
- Collaborated with teams to define, strategize, and implement marketing and web strategies.
Digital Product Manager
Union Pacific Railroad
10.2013 - 12.2014
- Managed digital projects and digital analytics for customer-focused side of Union Pacific.
Senior Consultant - Net Insight On Demand and IBM Digital Analytics (Coremetrics)
IBM
08.2010 - 10.2013
- Account manager and implementation project manager for Net Insight On Demand and IBM Digital Analytics
- Provided consulting to clients both in-person and via web conference.
Technical Account Manager - Net Insight On Demand
Unica
06.2010 - 08.2010
- Implementation, analysis and customer facing account manager for Unica's NetInsight OnDemand Digital Analytics Solutions.
Account Manager
Yesmail
06.2009 - 06.2010
- Account manager and implementation lead for Yesmail's Enterprise email marketing application.
Interactive Analyst - Google Analytics, SEO, SEM and Site Architecture
Swanson Russell
11.2007 - 03.2009
- Lead digital analyst and implementation specialist for all of our web clients
- Created site maps and provided other site architecture best practices.
Inside Sales/Web site Analyst
Infogroup
08.2004 - 07.2007
- Account Executive/Product Support (September 2004 - July 2007)
Intern - Advertising Sales Consultant
Lincoln Journal Star
01.2003 - 01.2004
- Prospected leads for advertising sales, presented ideas and had discussions with local business owners and implementing programs to provide real growth to their business.
Education
Master of Business Administration (MBA) - International Business, Management
University of Nebraska at Omaha
01.2010
Bachelor of Business Administration (B.B.A.) - Business-Marketing
University of Nebraska-Lincoln
01.2004
Skills
- Attribution
- Email Marketing
- Web Analytics
- SEO
- Web Analytics
- Digital Marketing
- Project Management
- Social Media
- Market Research
- Online Advertising
- Training and Onboarding
- Team Recruiting and Hiring
- Brand Promotion
- Campaign Management
Websites
Certification
- IBM Hotjar Certification - IBM
- Ecommerce Analytics: From Data to Decisions - Google
- Google Analytics IQ - Google
- SEMRush Certification for SEOs - Semrush
- Google AdWords - Google
- SEMRush Site Audit Exam - Semrush
- SEMRush Rank Tracking Test - Semrush
- Google Tag Manager Fundamentals - Google
- SEMRush Keyword Research Exam - Semrush
- Certified Analytics and Data Specialist - DigitalMarketer
- Google Ads - Measurement Certification
- Content Marketing and Fundamentals - Semrush
- Google Tag Manager Masterclass for Beginners 3.0 - Analytics Mania
- Google Analytics 4 Course - Analytics Mania
- Google Analytics IQ Certification - Google
- Generative AI for Digital Marketers - LinkedIn
Accomplishments
- Supervised team of 5 staff members
- Achieved a top 20 avg. search position in all of Google through effectively helping with strategic SEO tactics, and consistently in the top 5 for specific terms and questions
- Increased the traffic, and specifically return users to Gallup's website by 20% YoY
Timeline
Director of Digital Strategy - Web Analytics | SEO
Gallup
01.2022 - Current
Digital Strategy Manager
Gallup
06.2017 - Current
Digital Analyst - Digital Analytics Group - IBM Digital Business
IBM
05.2016 - 05.2017
Client Enablement Services Engineer/Senior Consultant - IBM Commerce
IBM
01.2015 - 05.2016
Digital Product Manager
Union Pacific Railroad
10.2013 - 12.2014
Senior Consultant - Net Insight On Demand and IBM Digital Analytics (Coremetrics)
IBM
08.2010 - 10.2013
Technical Account Manager - Net Insight On Demand
Unica
06.2010 - 08.2010
Account Manager
Yesmail
06.2009 - 06.2010
Interactive Analyst - Google Analytics, SEO, SEM and Site Architecture
Swanson Russell
11.2007 - 03.2009
Inside Sales/Web site Analyst
Infogroup
08.2004 - 07.2007
Intern - Advertising Sales Consultant
Lincoln Journal Star
01.2003 - 01.2004
Master of Business Administration (MBA) - International Business, Management
University of Nebraska at Omaha
Bachelor of Business Administration (B.B.A.) - Business-Marketing
University of Nebraska-Lincoln
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