Ananya Samanta
Kolkata
Summary
Results-driven Digital Marketing Specialist with expertise in SEO, PPC, social media marketing, email marketing, and campaign management. Adept at leveraging Google Analytics, Ahrefs, Google Ads, HubSpot, and WordPress to optimize marketing strategies. Proven ability to collaborate with cross-functional teams, mentor interns, drive customer engagement, and enhance brand visibility. Skilled in marketing automation, conversion rate optimization (CRO), and lead generation strategies.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
XenonStack
01.2022 - Current
- Collaborated with cross-functional teams to execute a website migration project, ensuring a smooth transition and improving site speed
- Led end-to-end SEO strategy during a website revamp, increasing organic search traffic by 70% and enhancing user experience
- Spearheaded digital marketing for AI-driven solutions, including Generative AI, DevOps, AI Agents, and Data Foundry, boosting brand visibility
- Managed SEO, social media, and email marketing campaigns for brands like ElixirData, XenonStack, and Akira AI, resulting in an 80% increase in organic traffic
- Developed data-driven reports to optimize campaign performance, using insights from Google Analytics, Search Console, Ahrefs, and Google Trends
- Implemented A/B testing and conversion rate optimization (CRO) strategies, leading to a 20% increase in lead conversions
- Trained and mentored 8 digital marketing interns, strengthening team productivity and expertise
Social Media Intern
Travelhunt
06.2020 - 12.2020
- Managed social media engagement & customer inquiries, increasing interaction by 25%
- Conducted competitive analysis & social media audits, refining content strategy for better engagement
- Compiled monthly performance reports, showcasing key metrics and insights to drive data-driven decisions
Digital Media Intern
CloudStrokes
01.2020 - 05.2020
- Implemented SEO strategies, leading to a 5% increase in web traffic within one month
- Created engaging content for social media & web platforms, improving audience reach and engagement
- Led a WordPress website revamp, enhancing UX & mobile responsiveness
Education
Master of Computer Applications (MCA) -
Techno India University
01.2022
Skills
- Digital Marketing: SEO, PPC, Social Media, Email Marketing, Content Strategy
- Analytics & SEO Tools: Google Analytics, Google Search Console, Google Ads, Ahrefs, SEMrush, Google Trends, Google Tag Manager (GTM)
- Marketing Automation & Lead Generation: HubSpot CRM, A/B Testing, Performance Analytics, Conversion Rate Optimization (CRO)
- Content & CMS: WordPress, HubSpot, Excel, Canva, Adobe Express
- Soft Skills: Communication, Time Management, Leadership, Data-Driven Decision-Making
Websites
Certification
- Executive Secretary & Business Administration Certification
- Advanced Executive Assistant & Office Manager Diploma
- Executive Office Professional Certificate Program
- HubSpot Inbound Sales Certification - Customer-centric sales techniques
- HubSpot Sales Enablement Certification - Align marketing & sales for conversions
- HubSpot Sales Software Certification - Master CRM & sales automation tools
- HubSpot Digital Marketing Certification - Develop inbound-focused marketing strategies
- HubSpot Content Marketing Certification - Create SEO-driven content
- HubSpot Marketing Software Certification - Optimize campaigns using HubSpot tools
- HubSpot Email Marketing Certification - Execute high-converting email campaigns
- HubSpot Social Media Marketing Certification - Develop data-driven social strategies
- HubSpot SEO Certification - Improve website rankings & organic traffic
- HubSpot Contextual Marketing Certification - Personalize marketing based on user behavior
Timeline
Digital Marketing Specialist
XenonStack
01.2022 - Current
Social Media Intern
Travelhunt
06.2020 - 12.2020
Digital Media Intern
CloudStrokes
01.2020 - 05.2020
Master of Computer Applications (MCA) -
Techno India University
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