Anastasia Abrahim

Precision Plan Comparison App

Developed for Non-Traditional Linear Ad Sales Precision Team to streamline ad planning and optimize strategies.

• Team Lead: Directed a cross-functional team of developer, QA, and UX designer (self).
• Enhanced Analytics: Built an interface for year-over-year and quarter-over-quarter ad plan comparisons, analyzing key metrics (CPM, impressions, revenue) to support strategy adjustments.
• Impact: Automated data entry by 99%, reducing manual tasks by 6 hours per advertiser/brand, achieving 100% user satisfaction.
• Scalable Solution: Sustained 20 active users for scattered and upfront ad sales with high data accuracy.

Agency File Management (AFM)

App for automating log management and enhancing linear ad sales operations.

• Project Lead: Managed a team of 2 BAs, 5 developers, and 4 QA specialists (including self) for design and testing.
• Automated Processes: Generated pre-logs, as-runs, and post-logs in varied formats (Excel, JSON, XML), improving client service and minimizing errors.
• Results: Targeted 100% client satisfaction, saving 3+ hours in overtime per 56 sales reps; set for onboarding 100+ agencies with Premium Media 360.

Business Analysis & Product Management Highlights

• Project Management: Led cross-functional teams as Scrum Master/Project Manager, aligned project scope with business goals, and ensured consistent sprint delivery.
• Stakeholder Engagement: Conducted workshops, gathered requirements, and managed expectations with clear communication.
• Process Optimization: Implemented Agile, reduced resource allocation for maintenance, and consolidated modules, improving project efficiency.
• Technical Skills: Experienced with Postman for API testing, MoSCoW prioritization, risk mitigation, and comprehensive documentation.
• Mentorship: Trained junior PMs, created best practice guides for product management and business analysis.

Skills

• Strategic Product Roadmapping: Expert in defining, aligning, and communicating product roadmaps to meet long-term business goals and adapt to evolving market needs.
• Visionary Leadership: Drives cross-functional alignment and champions a clear product vision across development, design, and executive teams.
• Data-Driven Product Strategy: Integrates quantitative insights into decision-making processes, balancing data with market intuition to optimize product direction.
• User-Centric Design & Research: Prioritizes user needs through continuous feedback loops, user personas, and usability testing to shape impactful product experiences.
• Advanced Analytics & KPI Tracking: Defines and monitors key metrics, such as customer acquisition, engagement, and retention, to assess and steer product performance.
• Business Process Innovation and Optimization: Continuously seeks efficiencies through automation, reducing manual tasks and maximizing operational productivity.
• Executive Communication & Stakeholder Management: Skilled at presenting product strategies and outcomes to executive leadership, fostering buy-in and clarity on product initiatives.
• Advanced Agile Practices: Utilizes refined Agile and Scrum techniques, including Lean principles and SAFe (Scaled Agile Framework) methodologies for scaling across teams.
• Portfolio Management: Balances multiple product lines and competing priorities, ensuring each aligns with overarching company objectives.
• API & Integration Expertise & Testing: Proficient in API testing (Postman) and integration, ensuring product compatibility and smooth technical delivery.
• Risk Management & Contingency Planning: Anticipates project risks, designs mitigation strategies, and adapts plans for dynamic product landscapes.
• Stakeholder Workshop Facilitation: Leads targeted workshops, using frameworks like Design Thinking and Lean Canvas to clarify requirements and drive innovation.
• Mentorship & Team Development: Guides junior PMs and BAs, building team capabilities through structured knowledge sharing and continuous feedback.
• Market & Competitive Analysis: Conducts thorough analyses to stay ahead of market trends, ensuring product relevance and competitive advantage.
• Customer Journey Mapping: Maps end-to-end customer experiences, identifying pain points and opportunities to enhance user satisfaction and loyalty.

• Process Modeling & Improvement: Developed business process models and diagrams to map current workflows and identify optimization opportunities, enhancing efficiency and effectiveness.
• Stakeholder Engagement: Conducted interviews with key stakeholders to gather requirements, align on needs, and refine business processes.
• Automation & Efficiency Analysis: Analyzed existing workflows to identify automation opportunities, recommending solutions to improve operational efficiency and reduce manual effort.
• Problem Resolution: Performed root cause analysis on complex process-related issues, proposing actionable solutions.
• Project Planning & Execution: Developed and managed detailed project plans, timelines, and milestones for the implementation of process improvements.
• Documentation & Workflow Creation: Created comprehensive workflow documentation, including process descriptions, flowcharts, and decision trees to ensure clarity and consistency.
• Subject Matter Expertise: Provided expertise in business process management best practices, serving as a resource for operational improvement initiatives.
• Training & Knowledge Sharing: Facilitated training sessions on new or updated processes, ensuring end-user understanding and adoption.
• Cross-Functional Collaboration: Partnered with IT, operations, finance, and sales teams to enhance operational efficiency and support organization-wide improvements.

• Requirements & Solution Design: Created detailed process flows, user stories, wireframes, site maps, and content inventories to document system requirements and design solutions for the Fixed Income group.
• Stakeholder Engagement: Conducted interviews with key business users to gather information on business processes and user requirements, ensuring alignment with operational objectives.
• Documentation & Communication: Prepared comprehensive documentation of business processes for programming and future reference, analyzing procedures to adapt to evolving business needs.
• Testing & Validation: Managed user acceptance testing (UAT) cycles, including creating test plans, developing scripts, and documenting defects. Implemented UAT for Fixed Income, focusing on defect tracking and test case execution.
• Process Optimization: Mapped current processes, identified inefficiencies through gap analysis, and provided recommendations for operational improvements, aligning activities to desired outcomes to rectify inefficiencies.
• Competitive & Benchmark Analysis: Performed competitor benchmarking to identify cost-saving opportunities and potential product enhancements, driving strategic improvements.
• Data Integrity & Issue Resolution: Researched and resolved data flow integrity issues in databases for the Fixed Income group, ensuring data accuracy and reliability.
• Client Support & Interaction: Answered client inquiries regarding financial plans and strategies, consistently maintaining professional and friendly interactions.
• Business Process Improvement: Recommended operational improvements based on analysis, supporting BAU teams by writing change tracker requests to uphold business rules and improve database functionality.
• Impact Assessment: Assessed the impact of current processes on users and stakeholders, identifying opportunities for improvement and enhancing user satisfaction.
• Audit & Compliance: Audited and documented all processes and procedures within the Fixed Income department, supporting compliance and quality control.
• Investment Analysis: Identified investment opportunities, threats, and client needs through detailed forecasting and analysis.

• Research & Quality Assurance: Oversaw all research and quality assurance aspects for the Corporate Fixed Income Group, implementing controls to ensure data accuracy and prevent trends from escalating.
• Client Relationship Management: Built strong relationships with potential clients by enhancing service quality and maintaining consistent contact.
• Customer Support: Addressed time-sensitive inquiries regarding Corporate Fixed Income Securities, providing timely and accurate responses.
• Trend & Performance Tracking: Monitored industry trends, competitor performance, and operational statistics to inform strategy and drive improvements.
• Process Optimization: Streamlined processes to enhance efficiency, reducing time and resource requirements within the Corporate Fixed Income Group.
• System Testing & Data Mapping: Developed test scripts to update production systems and ensure accurate data flow.
• Client & Operations Mediation: Conducted conference calls and meetings to align client needs with operational capabilities, fostering clear communication.
• Training & Knowledge Sharing: Led internal training sessions to ensure proper system usage and product understanding, enhancing company-wide performance.
• Data Quality & Profitability Focus: Participated in focus groups to drive data quality improvements and profitability enhancements.
• Project Leadership: Directed projects to verify and correct historical data, consolidating key financial data for leadership review.
• Cross-Functional Collaboration: Worked with various teams to ensure research accuracy and deliver actionable insights for decision-making.
• Industry & Competitive Research: Analyzed industry-specific topics (competitive landscape, customer segmentation, pricing) to provide strategic recommendations for growth.

• Program Management: Led and supervised research and production functions for a multi-million-dollar Certificates of Deposit (CDS) program, ensuring robust support and seamless operations.
• Pricing Operations Support: Developed Excel spreadsheets and utilized financial websites to aid the Funds group in daily pricing activities for Fixed Income securities.
• Customer Support: Responded promptly to critical inquiries regarding
• Data Analysis: Researched, analyzed, and interpreted Fixed Income data from key financial sources, including prospectuses, 8Ks, 10Ks, and 10Qs, and regularly updated Moody’s and S&P ratings.
• Process & System Testing: Created test scripts to update production systems, ensuring efficient data flow and system functionality.
• Training & Development: Trained managers and employees on Fixed Income processes, enhancing team knowledge and operational accuracy.
• Continuous Learning: Participated in ongoing training to strengthen understanding of market trends, products, and processes.
• Data Management: Ensured accurate and timely data entry into databases, maintaining integrity and accessibility.
• Procedure Documentation: Documented and outlined processes and procedures, ensuring clarity and consistency in fulfilling job requirements.