Anastasia Bolbat
Old Bridge
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Expert in increasing productivity and costumer satisfaction while driving revenue and sales.
Committed to streamlining procedures while optimizing employee talent. Multifaced leader with analytical and diligent approach to building and leading strong teams.
Overview
12
12
years of professional experience
Work History
President
Team2 Production Inc.
06.2022 - Current
- Championed corporate social responsibility initiatives, fostering goodwill within the community and industry.
- Established a culture of accountability by setting clear expectations and holding individuals responsible for results.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Built a diverse workforce through targeted recruiting efforts focused on diversity, equity, and inclusion principles.
- Launched new products successfully into the market after meticulous research, planning, and marketing campaigns.
- Managed crisis situations effectively while minimizing disruption to daily operations.
- Reduced operational costs through strategic cost management initiatives.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Managed financial, operational and human resources to optimize business performance.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Collaborated with cross-functional teams to develop innovative product launches and promotions.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Created North-American, Australian, New Zealand tour for music band (including logistics, venue agreements, hotel accommodations, tech rider accommodations, food accommodations, interviews, visa process)
- Directed trade show participation, maximizing exposure for company products and services.
- Cultivated relationships with key stakeholders to ensure successful product launches and promotional activities.
- Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies.
- Built strong relationships with industry professionals and influencers.
- Created content and promotional materials to drive engagement and conversions.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Managed Ukrainian artists (Eurovision Song Contest, set up interviews, accommodations, branding, job gigs, music videos)
- Coordinated schedules and timelines for events.
- Wrote e-mails, promoted events via social media and drafted phone scripts to recruit volunteers.
- Coordinated volunteer activities and facilitated distribution of promotional and marketing materials.
- Fostered collaborative efforts to schedule, host, and facilitate events and identify further opportunities to reach members of community.
- Participated in strategy development and planning to grow organizing program and advance campaigns.
- Brainstormed and implemented creative event concepts and themes.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Performed event coordination for larger parties and gatherings.
- Hired, trained and supervised volunteers and support staff required for events.
- Consulted with customers to determine objectives and requirements for events.
- Inspected event facilities to confirm conformance to customer requirements.
- Designed and implemented efforts to publicize events and promote sponsorships.
- Reviewed event bills to confirm accuracy and approve payment.
- Developed post-event reports to determine effectiveness of each event.
- Arranged availability of audio-visual equipment, transportation and displays for various types of events.
- Evaluated and selected service providers and vendors according to customer requirements.
- Created and maintained event expenditures, budgets and timelines in job-related software.
- Acquired contracts and agreements to finalize negotiations and obtain approval signatures.
- Attended conferences and events to stay up-to-date with industry trends and planning standards.
- Communicated with lighting and sound companies to obtain price quotes.
- Discovered opportunities to gain deeper insight into creating efficient and streamlined processes.
- Developed strong client relationships for increased customer loyalty and repeat business.
Marketing Manager
Sally Beauty Holdings Inc.
02.2020 - 03.2022
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Enhanced company reputation through successful public relations initiatives and positive media coverage.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
- Optimized website content for improved search engine rankings and increased web traffic.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Streamlined processes within the marketing department for more efficient project management and resource allocation.
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
- Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
- Established strong relationships with media outlets through regular outreach efforts, securing valuable press coverage for company news and events.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Worked with graphic designers and writers to establish theme and tone for content.
- Performed market segmentations, targeting and positioning for each product line.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Used data analytics to track lead generation campaigns and improve quality.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Conducted market research to identify new opportunities and target markets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Beuteu Counter Manager
Christian Dior Cosmetics
07.2019 - 12.2019
- Build long-lasting relationships with customers who have a passion for the latest cosmetics, beauty and fragrance trends.
- Set and exceed company and personal sales goals while supporting the goals of the team.
- Set and achieve sales goals, for both in-store and digital selling with effective use of selling tools.
- Build and maintain strong vendor relationships to maximize business results.
- Manage the scheduling and execution of vendor events and promotions
- Organized and delivered training sessions for new product content.
- Continually maintained and improved company's reputation and positive image in markets served.
- Led team by offering mentoring and coaching to build knowledge and skills.
- Kept up-to-date with style industry standards, trends, and techniques to provide optimal aesthetics services to every client.
- Demonstrated and explained use of different beauty products to educate customers.
- Maintained full stock of inventory and properly sanitized makeup tools to avoid spread of infection.
- Taught master classes to inspire clients and help expand their Dior knowledge and skills.
- Applied various layers of makeup to customers to obtain necessary effect and look.
- Conducted consultations to understand client's desired outcome and assessed skin type and face structure.
- Assessed customer skin tone and complexion to determine appropriate products and materials to use.
Prestige Sales Manager
Ulta Beauty Inc.
08.2018 - 06.2019
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Implemented systems and procedures to increase sales.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Organized promotional events and interacted with community to increase sales volume.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Developed and implemented strategies to increase sales and profitability.
- Managed budget implementations, employee reviews, training, schedules.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Trained and guided team members to maintain high productivity and performance metrics.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
Clinique Counter Manager
Ulta Beauty Inc.
03.2018 - 08.2018
- Sold merchandise through effective customer service techniques and professional selling skills to reach productivity goals.
- Operated cash register to accurately complete customer financial transactions.
- Facilitated strategies to present and sell merchandise through regular product demonstrations.
- Organized sale events and created eye-catching product displays to attract customers to Clinique counter.
- Performed all stock keeping processes and assisted in replenishing all items as per company policy.
- Prepared and implemented effective calendar for product line on monthly basis and managed all promotions.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Successfully achieved all sales goals and growth of the brand.
Prestige Beauty Advisor
Ulta Beauty Inc.
07.2017 - 03.2018
- Maintained in-depth knowledge of company brand to best serve customers and drive sales.
- Kept work areas, tools, and equipment clean and properly sanitized to minimize disease transfer and health risk of shared environment.
- Processed payments, entering sales in register for prompt customer service.
- Helped customers feel relaxed and comfortable through conversation and personal relatability.
- Taught customers how to apply makeup and recommended optimal products.
- Completed timely and accurate resets based on seasonal demands and special promotional requirements.
- Promoted additional products and services to increase sales numbers and revenue with diverse selection.
- Identified skin and hair needs of customers to provide assistance in choosing best products.
- Developed in-depth product knowledge and kept up to date with latest trends in beauty to avail of resources and apply best practices.
- Trained new staff in product knowledge and customer service protocols.
- Met sales goals, supporting organizational health through consistent and reliable service.
- Helped clients achieve desired looks for daily wear and special events by designing makeup strategies for each scenario.
Massage Therapist
Red And White Spa
03.2014 - 05.2016
- Developed and maintained positive relationships with clients through professional communication and follow-up to increase satisfactions and build rapport.
- Created comfortable and professional environment for clients by setting up massage tables and preparing treatment area.
- Provided safe, effective, and appropriate massage therapy techniques during customer appointments.
- Booked appointments, answered phones, greeted clients, handled payments, and created client service tickets.
Massage Therapist
Creative Day Spa
05.2012 - 10.2012
- Booked appointments, answered phones, greeted clients, handled payments, and created client service tickets.
- Provided safe, effective, and appropriate massage therapy techniques during customer appointments.
- Utilized massage techniques to address diverse needs with deep tissue, therapeutic and sports massage.
- Provided treatment for medical conditions and injuries through therapeutic massage.
Education
No Degree - Real Estate
ABS Real Estate School
Westfield, NJ10.2022
Associate of Arts - Arts, Design
Humanitarian Pedagogical Academy
Khmelnitskyi, Ukraine05.2012
Licensed Massage Therapist -
Khmelnytskyi School of Alternative Medicine
Khmelnytskyi07.2011
Skills
- Critical Thinking
- Business Operations
- Budget Development
- Staff Management
- Team Leadership and Motivation
- Sales Expertise
- Communication Skills
- Time Management
- Verbal and Written Communication
- Staff Training
- New Business Development
- Sales Planning and Implementation
- Sales Team Development
- Employee Scheduling
- Analytical Skills
- Adaptability
- Event planning
- Sales and Upselling
- Advanced Makeup Techniques
- Excellent People Skills
- Beauty Industry Trends Awareness
- Cosmetic Application Techniques
- Skincare expertise
- Prestige makeup product knowledge
- Over 1,500h of training with leading cosmetic companies
- Key decision making
- Campaign Development
- B2C Marketing
- Advertising Campaigns
- Market planning and execution
- Campaign Management
- Market Analysis
- Content Creation
- Networking
- Branding
- Media Relations
- Digital Marketing
- Sales Forecasting
Accomplishments
- Executed over 20 shows and festival 1 year.
- Brought over 3 million dollars in sales to Ulta Beauty bussines in 1.5 year
- Supervised team of 60 staff members.
- Marketing management for over 5 nationwide companies and 20 small businesses.
Languages
English
Native or Bilingual
Ukrainian
Native or Bilingual
Russian
Native or Bilingual
German
Elementary
Timeline
President
Team2 Production Inc.
06.2022 - Current
Marketing Manager
Sally Beauty Holdings Inc.
02.2020 - 03.2022
Beuteu Counter Manager
Christian Dior Cosmetics
07.2019 - 12.2019
Prestige Sales Manager
Ulta Beauty Inc.
08.2018 - 06.2019
Clinique Counter Manager
Ulta Beauty Inc.
03.2018 - 08.2018
Prestige Beauty Advisor
Ulta Beauty Inc.
07.2017 - 03.2018
Massage Therapist
Red And White Spa
03.2014 - 05.2016
Massage Therapist
Creative Day Spa
05.2012 - 10.2012
No Degree - Real Estate
ABS Real Estate School
Associate of Arts - Arts, Design
Humanitarian Pedagogical Academy
Licensed Massage Therapist -
Khmelnytskyi School of Alternative Medicine