Summary
Overview
Work History
Education
Skills
Traits
President Circle of Excellence
Timeline
Generic

Anastasia Strates

Waltham,MA

Summary

Serviced-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths.

Overview

8
8
years of professional experience

Work History

General Manager

Empire Today
08.2024 - Current
  • Increase market profitability by managing the direct and indirect expense lines in the P&L.
  • Drove continuous improvement of key operational metrics in the market's functional areas by developing and implementing targeted actions specific to each department (Sales, Installation, Warehouse, Branch Accounting, General Office, Customer Service).
  • Built brand equity and awareness in the market service area by effectively delivering sales and installation services.
  • Managed the market team's performance, development, expectations, and provided appropriate feedback and coaching. Ensured that all functional area leaders and associates adhere to all operational Policies and Standard Operating Procedures (SOPs).
  • Implemented and monitored ongoing compliance with all company-wide programs such as licensing, investigations (employee and general liability), employee benefit programs, office procedures, safety policies, and employee coaching/discipline.
  • Responsible for the market's inventory accuracy. This includes on-hand inventory and inventory with installers and in-transit to reduce variances and eliminate inventory defects in the installation process.
  • Proactively and appropriately interacted with others to build relationships, positively influence others, and facilitate sharing ideas and information, including handling difficult situations.
  • Worked closely with the market RD/RVP in all operational processes, support, and staffing needs, including short-term and long-term planning for future operational growth and expansion.
  • Collaborated with National Support teams (Sales, Installation, and Operations) to execute continual improvement efforts for all aspects of market performance, ensuring the team is clear on desired outcomes and supported through communication and context.
  • Forecasted staffing needs for the full calendar year as part of the annual budgeting process, accounting for business changes year over year.

General Sales Manager

ADT, LLC.
11.2022 - 08.2024
  • Managed and provided mentorship to seven offices, overseeing 11 sales managers and their teams across the New England region
  • Directed financial performance assessments and collaborated cross-functionally to optimize operational efficiencies.
  • Achieved budgetary targets, notably in headcount, and attained the highest new hire retention rates within the Northeast Region.
  • Led a sales team to consistently surpass monthly sales targets by 20%, resulting in a substantial 10% increase in overall revenue.
  • Developed and executed strategic sales initiatives that drove new business opportunities and expanded market share across competitive industries.
  • Conducted comprehensive training programs, enhancing sales staff capabilities and contributing to a 30% improvement in individual sales performance.
  • Developed and implemented a comprehensive salesperson training program.
  • Handled customer relations issues, enabling quick resolution and client satisfaction.
  • Maintained extensive knowledge of company products and services.
  • Conducted comprehensive training programs, enhancing sales staff capabilities and contributing 30% improvement in individual sales performance.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.

District Sales Manager

ADT, LLC.
11.2018 - 11.2021
  • Orchestrated sales strategies that consistently delivered a 20% revenue increase over three consecutive quarters.
  • Mentored and guided a team of 15 sales representatives, significantly exceeding monthly sales targets through effective coaching.
  • Negotiated pivotal contracts with key clients, expanding the customer base by 30%.
  • Conducted thorough market analyses and competitor assessments, identifying and capitalizing on new business opportunities in emerging markets.
  • Managed residential and small business channels across Central and South Texas, ensuring exceptional customer service throughout the sales lifecycle.

Commercial Security Consultant

ADT, LLC.
05.2017 - 11.2021
  • Specialized in expanding customer verticals within commercial intrusion, fire, access control, and surveillance products and services.
  • Mentored and guided a team of 15 sales representatives, significantly exceeding monthly sales targets through effective coaching.
  • Drove business growth by prospecting new clients and developing robust customer relationships.
  • Employed a consultative approach to understand client requirements, provided comprehensive security consultations, and designed integrated solutions that aligned with their operational goals.
  • Conducted thorough market analyses and competitor assessments, identifying and capitalizing on new business opportunities in emerging markets.
  • Enhanced client partnerships through proactive account management, focusing on strengthening existing relationships and maximizing customer satisfaction.
  • Leveraged effective communication and negotiation skills to promote ADT's full range of products and services, ensuring cross-selling opportunities were optimized.
  • Optimized territory management and resource allocation to achieve operational efficiency and maximize daily productivity.

Education

BS - Business Administration

Southern New Hampshire University
Manchester, NH
05-2026

Skills

  • CRM Software Management
  • Microsoft Office
  • Negotiation and Interpersonal Communication
  • Sales strategy development
  • Organizational and Analytical Skills
  • Facility management
  • Branding
  • Employee development
  • Sales
  • Training and coaching
  • P&L management
  • Sound judgment

Traits

  • Problem-Solving
  • Critical Thinking
  • Time Management
  • Goal-Oriented
  • Relationship Management

President Circle of Excellence

Achieved sales KPIs, ranking my team #2 in 2018 and #3 in 2019.



Timeline

General Manager

Empire Today
08.2024 - Current

General Sales Manager

ADT, LLC.
11.2022 - 08.2024

District Sales Manager

ADT, LLC.
11.2018 - 11.2021

Commercial Security Consultant

ADT, LLC.
05.2017 - 11.2021

BS - Business Administration

Southern New Hampshire University

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Anastasia Strates