Anastasiia Vaulina
Rancho Cordova,CA
Summary
Imaginative and forward-thinking social media expert with 14+ years of experience in content creation. Seeking to increase the number of your customers and their loyalty by creating up-to-date sticky content. Leveraged excellent writing, video-making, and audience engagement skills combined with empathy and emotional intelligence to achieve over 100,000 views per every second video, high client loyalty, and sales. Skilled in creative thinking and teamwork, consistently delivering compelling, results-driven content strategies.
Overview
15
15
years of professional experience
Work History
Personal Blogger
Self-employeed
09.2023 - Current
- Grew a personal blog from 0 to 8,000 followers in 2 months without any investments using Reels.
- Created Reels, with every second video averaging over 100,000 views (with a maximum of 956,000 views), and each video reaching between 30% to 99% non-followers.
- Conducted webinars and consultations on promotion and sales in social media, establishing credibility as a subject matter expert and driving referral traffic.
- Sold consulting services through the personal blog.
- Achieved high audience loyalty and engagement thanks to interesting, emotional content and creative visual design.
- Collaborated with fellow bloggers and commercial accounts for expanding audience reach and increasing overall blog exposure.
- Monitored web analytics to track performance metrics, adjusting strategies as needed to achieve desired results.
Social Media Manager
Forum Group Holding
10.2014 - 03.2022
- Grew accounts for various projects within the Holding, including a case of growth from 7,000 to 42,000 followers.
- Increased customer engagement through social media with the creation of emotional, compelling and visually appealing content.
- Engaged in direct, open communication with audience, increased customer loyalty, created an online community, cultivated brand advocates.
- Increased sales and traffic across various projects within the Holding, thanks to the company's openness on social media.
- Found creative solutions, generated ideas for collaborations with bloggers, unusual advertising pitches, interesting new content formats, creative shooting, experiments.
- Collaborated with other departments to develop integrated promotion strategies.
- Increased brand awareness and formed a positive brand image.
- Monitored social media trends, adopting new strategies to stay ahead of the competition.
- Analyzed performance metrics to identify areas for improvement and optimize social media content.
- Managed multiple social media platforms, ensuring a consistent brand tone of voice and message.
Journalist
Publishing House Banzay
01.2010 - 09.2014
- Wrote, edited and published texts of various formats: articles, interviews, news, reports, posts, scripts, totaling around 100,000 characters per month.
- Adapted writing style for diverse audiences across print, online, and multimedia platforms.
- Developed story ideas and conducted interviews with industry experts and celebrities.
- Researched and gathered information to develop accurate and credible stories.
- Collaborated with photographers, designers, editors and other journalists to create compelling content.
- Coordinated images and layout to deliver proper presentation.
Education
Bachelor's Degree - Journalism
Ural State University Named After A.M.Gorky
Yekaterinburg, Russia06.2011
Skills
- Exceptional Writing
- Video Editing
- Image Editing
- Audience Engagement
- Content Strategy
- Audience Analysis
- Marketing knowledge
- Social media expertise
- Creative Thinking
- Teamwork and Collaboration
- Multitasking
Languages
Russian
Native or Bilingual
Timeline
Personal Blogger
Self-employeed
09.2023 - Current
Social Media Manager
Forum Group Holding
10.2014 - 03.2022
Journalist
Publishing House Banzay
01.2010 - 09.2014
Bachelor's Degree - Journalism
Ural State University Named After A.M.Gorky