Anastasiya Goncharova

Corporate Website Management:

• Initiating comprehensive front-end enhancements, elevating user engagement through cutting-edge design and functionality improvements.
• Driving UX/UI development and overseeingstrategic website redesign, optimizing for intuitive navigation and aesthetic appeal.
• Updating website content to reflect current trends and corporate messaging.
• Leading multidisciplinary development teams, facilitating back-end processes for flawless execution and agile responsiveness.

Product Launch Excellence:

• Building and deploying engaging webpage designs to support new product introductions and market entry strategies.
• Balancing performance goals with budgetary constraints while managing social media marketing campaigns.
• Managing external communication to amplify customer outreach and brand resonance.

Lead Generation Leadership:

• Administering targeted customer engagement programs, leveraging Pardot and Salesforce to nurture and convert leads.
• Directing PPC, display, and video advertising efforts across Google Ads and Microsoft Advertising platforms to enhance audience reach.
• Curating Account-Based Marketing (ABM) campaigns, utilizing Demandbase and LinkedIn to strategically engage key accounts.

Search Engine Optimization Strategy:

• Conducting regular SEO audits using Semrush and Lighthouse, identifying and implementing enhancement opportunities.
• Leading keyword research and gap analysis, optimizing contents to dominate search rankings.
• Refining meta tags, including title tags, meta descriptions, and header tags, to improve search visibility.
• Optimizing web performance, focusing on speed, load time, and seamless HTML structure integration.
• Overseeing a rigorous backlink audit process to bolster site authority and search engine ranking.

Web Analytics and Reporting:

• Performing in-depth analytics reviews with tools, such as Google Analytics, Hotjar, and Google Search Console, identifying user engagement trends and improvement opportunities.
• Designing and delivering custom analytical reports and dashboards in Looker Studio and Salesforce, facilitating data-driven decisions for the executive teams.

Social Media Marketing Managing:

• Crafting and executing LinkedIn and Facebook advertising campaigns, achieving objectives across engagement, lead generation, brand/product awareness, and retargeting efforts.

• Directed front-end enhancement strategies and landing page optimization, achieving a measurable increase in user retention rates.
• Led a team of website engineers and UI developers, fostering collaborative environment to drive innovative design solutions.
• Initiateda variety of digital marketing campaigns across social media platforms, Google Ads, and Account-Based Marketing (ABM) initiatives.
• Executed comprehensive email marketing strategies, including re-engagement and nurturing campaigns, in order to cultivate customer relationships and enhance the sales funnel.
• Performed in-depth SEO evaluations and leveraged analytics insights to inform strategic decisions, substantially widening market reach.
• Regularly reviewed web analytics to gauge user interaction, utilizing data to identify and bridge engagement gaps for future optimization.

• Conceptualized and coded UI/UX projects to improve functionality and user experience using HTML5, Sass/CSS3, JavaScript, jQuery, and PHP
• Owned website content, functionality updates, and ticketing system queue for maintenance and enhancement requests on corporate website, partners portal, company blog, and event website in Drupal, WordPress, and code repositories
• Led project planning and execution/deployment of product launches; acting as the web producer for stakeholders to ensure content consistency and UAT sign-off
• Strategized the configuration and ongoing maintenance of analytics systems
• Performed SEO audits, keyword gap analysis and implemented SEO changes on the website
• Worked with stakeholders to determine KPIs in order to improve user experience and customer satisfaction; analyzed web data to determine potential for improvements
• Project-managed website globalization, localization, and translation processes: scoped timelines, worked with vendor management, and communicated with agencies

• Supported Corporate website using HTML, CSS, JS, jQuery, and XML; proactively tested and remedied new browser release compatibility issues
• Created fully functional web pages and microsites (in HTML, CSS, and JavaScript) and supported product launches and marketing campaigns using SnapApp and Eloqua
• Collaborated with cross-functional teams in order to bridge and align customer and business objectives
• Developed strategies to ensure customer satisfaction and successful delivery
• Managed translation budget, process, and execution with the translation partner
• Supported content owners in coordinating asset translations
• Monitored local websites for best design practices and consistency with corporate branding standards

• Tested and collected performance characteristics of workflows for mobile devices to identify the optimal bandwidth and process speed for mobile operation systems (iOS, Android, and BlackBerry)
• Set up a project workflow for Sybase Control Center and Sybase Unwired Platform and modified JavaScript files to capture performance data