Hi, I’m
Anat Shavit
North Hollywood,CA
Summary
Dynamic and results-driven product development leader with a proven track record of transforming creative visions into successful product lines. Skilled in strategic roadmaps, innovation, and brand identity enhancement. Adept at fostering high-performing teams, managing complex projects, and building strong partnerships with licensees, vendors, and internal stakeholders. Passionate about merging design, functionality, and market insights to deliver impactful and trend driven home decor collections.
Overview
16
years of professional experience
Work History
Lulu and Georgia
Vice President of Product Development
06.2024 - Current
Job overview
- Establishes a comprehensive product strategy aligned with company objectives, driving a cohesive vision across multiple categories
- Leads the development of exclusive, trend-forward collections that strengthened the brand's reputation in the competitive home decor market
- Manages key partnerships with licensee collaborators to expand product offerings, ensuring designs met their unique visions while maintaining brand consistency
- Drives full concept vision for 4-6 collection launches yearly to support revenue goals and increase buissness growth 20% year over year.
- Manages and directs team of designers, sourcing managers and product developers to develop 1,200 skus yearly.
Lulu and Georgia
Senior Director of Product
01.2022 - 06.2024
Job overview
- Managed and mentored a six-member product development team, building a culture of collaboration and creative excellence
- Led strategic planning for seasonal collections, ensuring products aligned with emerging trends and consumer insights
- Implemented enhanced project management workflows that improved efficiency and shortened development timelines by 20%
- Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
Lulu and Georgia
Director of Product
05.2020 - 01.2022
Job overview
- Drove the creative direction for textiles, furniture, and decorative accessories, contributing to a 35% revenue increase in two years
- Led design-focused collaborations with licensee partners, ensuring their unique aesthetic translated effectively into successful collections
Lulu and Georgia
Senior Sourcing/Production Manager
03.2019 - 05.2020
Job overview
- Established strong vendor base to grow all category developments
- Grew relationships to secure premium materials and streamline sourcing for faster production cycles
- Reduced lead times by 20% through improved supplier communication and production planning
- Manged all logistics for imported products, inbound via air, and ocean
Lulu and Georgia
Rug Buyer
03.2017 - 03.2019
Job overview
- Designed and developed the brand's top-selling rug collection, which became a signature product and significantly increased overall sales.
- Created a series of trend-forward designs that propelled the brand's visibility in the market and positioned it as a leader in the home decor space.
- Curated a robust assortment of rug collections, blending traditional, modern, and artisan-inspired designs.
- Established strong partnerships with global manufacturers, introducing exclusive designs that contributed to 200% year over year in increased sales
Peace of Home
Interior Designer
01.2016 - 11.2019
Job overview
- Designed personalized interiors that reflected client lifestyles, resulting in a 90% referral rate and strong client loyalty
- Developed space planning concepts, color palette selections, and textile presentations.
- Conducted site visits and meetings with clients to gather necessary information for successful project execution.
NW Rugs & Fine Furniture
Buyer/Department Project Manager
09.2014 - 08.2015
Job overview
- Strategized and curated new product lines for five retail locations, resulting in a 15% increase in sales
- Built long-term supplier relationships with vendors to establish quality and competitive pricing.
- Collaborated with internal departments to better understand needs and determine purchasing requirements.
- Forecasted purchasing trends and improved merchandising strategies.
- Reduced procurement costs through strategic sourcing, competitive bidding, and effective negotiations.
DIGBAR Interiors & Architecture
Freelance Designer
02.2010 - 03.2017
Job overview
- Created transformative design solutions for residential and commercial spaces, blending modern furnishings with artistic elements
- Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
- Streamlined design processes, resulting in increased efficiency and faster project completion times.
- Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.
HD Buttercup
Buyer
11.2011 - 10.2014
Job overview
- Executed merchandising strategies that amplified product visibility and drove significant revenue growth
- Built long-term supplier relationships with vendors to establish quality and competitive pricing.
- Forecasted purchasing trends and improved merchandising strategies.
- Maintained key item stock levels and wrote or expedited purchase orders.
Education
California State University, Northridge
Bachelor of Science from Interior Design
Skills
- Product Development & Innovation
- Product launch strategy
- Team Leadership & Mentorship
- Product roadmapping
- Textile & Material Design
- Strategic Sourcing & Vendor Relations
- Visual Merchandising & Presentation
- Trend Forecasting & Analysis
- Strategic Vision & Product Roadmapping
- Visual Merchandising & Presentation
Cross functional leadership
Pricing strategy
Product training
Product lifecycle management
Competitive analysis
Innovation management
Intellectual property management
Design thinking
Product design
Teamwork and collaboration
Attention to detail
Excellent communication
Critical thinking
Organizational skills
Team leadership
Creative thinking
Adaptability and flexibility
Detail-oriented
Relationship building
Creative and innovative
Negotiation
Accomplishments
- Established a comprehensive product strategy aligned with company objectives, creating a cohesive vision across multiple categories and driving consistent growth.
- Defined and evolved Lulu and Georgia’s iconic aesthetic, transforming it into a nine‑figure market leader.
- Created best‑selling, trend‑forward product designs generating over $1M annually per SKU, strengthening the brand’s competitive positioning.
- Pioneered innovative design concepts that solidified Lulu and Georgia’s reputation as a leader in modern, fashion‑forward home furnishings.
- Led the development of exclusive, visually striking collections that deepened customer loyalty and elevated the brand’s presence in a competitive marketplace.
- Influenced every stage of design direction, from concept to market, ensuring collections authentically represented the brand’s signature style.
- Collaborated cross‑functionally with merchandising and creative teams to bring iconic, revenue‑driving collections to market.
- Leveraged trend forecasting and creative leadership to deliver collections that consistently set new benchmarks for style and innovation in the home décor industry.
Timeline
Vice President of Product Development
Lulu and Georgia
06.2024 - Current
Senior Director of Product
Lulu and Georgia
01.2022 - 06.2024
Director of Product
Lulu and Georgia
05.2020 - 01.2022
Senior Sourcing/Production Manager
Lulu and Georgia
03.2019 - 05.2020
Rug Buyer
Lulu and Georgia
03.2017 - 03.2019
Interior Designer
Peace of Home
01.2016 - 11.2019
Buyer/Department Project Manager
NW Rugs & Fine Furniture
09.2014 - 08.2015
Buyer
HD Buttercup
11.2011 - 10.2014
Freelance Designer
DIGBAR Interiors & Architecture
02.2010 - 03.2017
California State University, Northridge
Bachelor of Science from Interior Design
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