Summary
Overview
Work History
Education
Skills
Additional Information
Certification
Timeline
Generic

Anbrinique Amires

Atlanta,GA

Summary

Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.


Experienced Social Media Specialist and accomplished in optimizing content and tapping into new marketing and branding opportunities. Proficient in managing reporting tools and analytics dashboards.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Marketing Executive

Spreading The Health
01.2021 - Current
  • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
  • Managed and oversaw design of marketing material and promotional literature for organization.
  • Analyzed consumer usage patterns to identify trends and target key demographics.
  • Identified industry benchmarks to measure success of key digital strategy areas.
  • Developed and implemented targeted digital strategy to improve business performance.
  • Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.

Social Media Specialist

E.F.F.E.C.T Fitness
01.2021 - Current
  • Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
  • Increased customer engagement through social media.
  • Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
  • Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
  • Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
  • Upheld a consistent brand voice across all channels, tailoring messaging to align with specific platform demographics while maintaining overall company identity.
  • Wrote succinct, accurate, intelligent and creative copy to drive traffic to brand websites.
  • Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
  • Maximized event exposure through live-tweeting sessions, geotagged Instagram stories, or Snapchat filters during industry conferences or sponsored events.
  • Increased brand awareness by developing and implementing targeted social media campaigns.

Assistant Manager

E.F.F.E.C.T Fitness
11.2017 - 01.2021
  • Provided leadership and training for new staff regarding industry best practices and company policies. for new staff on the sales process and relationship building while maintaining current accounts and sales numbers.
  • Upsold products and services to potential new clients.
  • Exceeded company sales goals for new clients.
  • Drove client retention by increasing savings opportunities and identifying promotions and discounts.
  • Analyzed customer needs and provided best options, upselling products and services.
  • Followed up with potential clients regarding online information requests.
  • Promoted client retention through high-quality service and follow through.
  • Pursued continuing education and training programs to continue professional development.
  • Processed applications, payments, corrections, endorsements and cancellations.

Marketing Manager's Assistant

CJ SAID IT Inc.
05.2017 - 05.2019
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Performed market segmentations, targeting and positioning for each product line.
  • Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
  • Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.

Education

Certificate - Cybersecurity Analyst

IBM
Online
01.2024

Bachelor of Arts - Business Administration

Clark Atlanta University
Atlanta, GA
05.2019

Skills

  • Sales and Marketing
  • Building relationships
  • Marketing sales strategy
  • Customer service and retention
  • Cross-selling and upselling
  • Technical support skills
  • Client account management
  • Compelling leadership skills
  • Recruiting and Hiring
  • App Marketing
  • Content Marketing
  • Account Management
  • Digital Marketing
  • Social Media Management
  • Email Marketing
  • Social Media and Promotions
  • Content Development
  • Marketing Tools
  • New Business Development
  • Social Media Expert
  • Brand Development
  • Brand Management
  • Content Management
  • Social Media Strategy
  • Web Content Development
  • Marketing Strategy
  • Social Media Platforms
  • Social Media Marketing

Additional Information

Over 10 years sales and management experience in various business industries.

Letters of recommendation upon request.

Certification

  • Certified Intro to Cybersecurity, IBM - 2023

Timeline

Marketing Executive

Spreading The Health
01.2021 - Current

Social Media Specialist

E.F.F.E.C.T Fitness
01.2021 - Current

Assistant Manager

E.F.F.E.C.T Fitness
11.2017 - 01.2021

Marketing Manager's Assistant

CJ SAID IT Inc.
05.2017 - 05.2019

Certificate - Cybersecurity Analyst

IBM

Bachelor of Arts - Business Administration

Clark Atlanta University
  • Certified Intro to Cybersecurity, IBM - 2023
Anbrinique Amires