Anca Green
San Marcos,Texas
Summary
Insightful Senior Marketing Manager with experience devising and implementing traditional and social marketing campaigns while building deep understanding of target audience and competitors to develop effective marketing messaging. A dedicated problem solver who brings 16+ years of valuable expertise to forward company objectives. Attentive to detail with experience in coordinating projects, programs, improvements, and growth.
Overview
16
16
years of professional experience
Work History
Senior Marketing Manager
Rizing, A Wipro Company
Stamford, Connecticut
01.2020 - Current
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading software service partners.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs. Built up social media presence by over 1000% on LinkedIn and Twitter.
Senior Communications Specialist
SAFE Credit Union
Folsom, California
04.2017 - 01.2020
- Responsible for copywriting and editing print and digital content, as well as campaign development across multiple platforms including social media, weekly blog articles, landing pages, web content, member-facing emails, in-branch advertisements, and more
- Collaborated with department heads and program managers to develop multi-platform marketing strategies, as well as corresponding content
- Independently responsible for developing and executing company-wide corporate promotions to realize membership, product, and service goals.
- Spearheaded youth service initiatives, including: monthly newsletter for minor members, yearly internal and external scholarship campaigns, youth savings programs and internships.
- Liaised with e-commerce team to launch monthly marketing initiatives.
- Developed joint marketing programs with partners and field sales teams to build business opportunities and channel strategic relationships to drive revenue.
- Served as trusted advisor to high-level managers, executives, and partner ecosystem community.
- Strategized with C-level executives and managers regarding speaker programs to highlight direction, innovation, and global leadership.
- Designed database for initiating and tracking progress of each speaker’s program and product strengths.
- Managed daily email marketing encompassing content development, SEO and distribution.
- Reviewed staff-written materials and edited for content and brevity.
Marketing Communications Manager
Hewlett Packard
Roseville, CA
06.2002 - 01.2006
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Coached executives on key talking points and communication strategies for different audiences.
- Liaised with e-commerce team to launch marketing initiatives.
- Developed joint marketing programs with partners and field sales teams to build business opportunities and channel strategic relationships to drive revenue.
- Strategized with C-level executives and managers regarding speaker programs to highlight direction, innovation, and global leadership.
- Designed database for initiating and tracking progress of each speaker’s program and product strengths.
- Managed email marketing encompassing content development, SEO and distribution.
Speakers' Bureau Program Manager
Cisco
San Jose, California
06.1995 - 05.2002
- Developed, managed, and tracked executive-lead speaking opportunities worldwide.
- Researched and pitched events to position and support Cisco’s innovative, world-class Speaker’s Bureau. Worked closely with C-level executives in Service Provider line of business to position them for opportunities at global industry conferences and events.
- Delivered metric-based performance dashboards, analytics, and ROI reports resulting from industry press-driven publicity.
- Coached team members on productivity strategies, policy updates and performance improvement plans to accomplish challenging goals.
- Interacted with customers and clients to identify business needs and requirements.
Education
Bachelor of Arts - Film Theory
University of California
Master of Business Administration - Marketing & Organizational Management
University of Phoenix
San Jose, CASkills
- Specialize in strategic written communications, specifically for long-term marketing campaigns
- Influence and protect company brand consistency
- Collaborate across departments and teams with subject matter experts to create powerful content to educate and motivate target audiences
- Developed and led national social media strategy and campaigns across key platforms – LinkedIn, Facebook, Twitter, Instagram
- Created long-form content into social media tags tailored to each social channel
- Work Planning and Prioritization
Timeline
Senior Marketing Manager
Rizing, A Wipro Company
01.2020 - Current
Senior Communications Specialist
SAFE Credit Union
04.2017 - 01.2020
Marketing Communications Manager
Hewlett Packard
06.2002 - 01.2006
Speakers' Bureau Program Manager
Cisco
06.1995 - 05.2002
Bachelor of Arts - Film Theory
University of California
Master of Business Administration - Marketing & Organizational Management
University of Phoenix
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