- Wilderness writing
- Hiking
- Skiing
- Traveling
Andelyn Laursen
Midway,UT
Summary
Dynamic and adaptable professional with a strong foundation in social media content strategy, affiliate marketing, and effective verbal and written communication. Successfully scaled a Facebook deals group to 110,000 followers within three months, demonstrating expertise in audience engagement and rapid growth strategies. A dedicated leader and collaborative team player, committed to continuous growth and passionate about driving meaningful impact in every role. Eager to innovate, tackle new challenges, and contribute to both personal and organizational success.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Co-Founder
Shoppy Jo LLC
10.2023 - Current
- Built a Facebook deals group from zero to 110,000 followers with ads and strategic content creation.
- Evaluated market trends to identify emerging opportunities and inform strategic decision-making in a team of five.
- Monitored social media analytics to identify trends and adjust strategies accordingly, driving continued audience growth.
Brand Ambassador/Sales Associate
Fernweh Lifestyle
05.2021 - 08.2024
- Represented its brand in Park City's Mountain Express Magazine to increase awareness and sales
- Provided customer service and trained new team members
- Attained in-depth knowledge of key demographics for fashion and lifestyles products
Social Media Content Curator
Love Amazing Deals LLC
01.2021 - 10.2023
- Created social media content for company Facebook pages
- Collaborated with the marketing team to create paid advertisements on Facebook and Instagram
- Designed eye-catching graphics and sponsored posts for company Facebook pages and Instagram
Bakery Team Leader
Crumbl Cookies
12.2019 - 01.2021
- Received team leader position after working with the company for 6 months
- Improved customer service and maintained a positive image
- Succeeded in a fast-paced work environment
Education
Applied Communication
Utah Valley University
Orem, Utah05-2025
Skills
- Communication skills (written & verbal)
- Social media content curation
- Business development
- Affiliate marketing
- Personal & team leadership
- Proficient in Excel, Microsoft Office, & Tableau
- Experienced on Instagram & Facebook
Certification
- CITI Program Certificate: Human Research
- Inbound Marketing Certificate
Interests
Timeline
Co-Founder
Shoppy Jo LLC
10.2023 - Current
Brand Ambassador/Sales Associate
Fernweh Lifestyle
05.2021 - 08.2024
Social Media Content Curator
Love Amazing Deals LLC
01.2021 - 10.2023
Bakery Team Leader
Crumbl Cookies
12.2019 - 01.2021
- CITI Program Certificate: Human Research
- Inbound Marketing Certificate
Applied Communication
Utah Valley University
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