Summary
Work History
Education
Skills
Accomplishments
Languages
Timeline
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Anderson Chan

Anderson Chan

Irvine,CA

Summary

Dynamic marketing leader with a proven track record of building strong vendor and client relationships to drive project success. Skilled in leading cross-functional teams to execute digital and retail marketing campaigns with precision. Combines creative vision with operational discipline, delivering high-impact projects through close collaboration with design and operations teams—always within budget and timeline.

Work History

Assistant Marketing Manager

99 Ranch Market
  • Led cross-functional collaboration and built strong relationships with store managers through frequent visits, ensuring smooth execution of marketing projects and campaigns.
  • Drove store sales and traffic by localizing corporate marketing strategies and executing impactful store events tailored to each locations.
  • Planned and led new product launches, delivering creative assets and promotional strategies to support successful rollout and visibility.
  • Curated promotional calendars in collaboration with merchants, aligning store-level initiatives with broader corporate campaigns.
  • Applied data-driven insights to assess local competition and store performance, crafting targeted marketing plans to address growth opportunities and operational gaps.

Marketing Specialist

99 Ranch Market
  • Developed and executed annual marketing calendars and promotional plans to drive brand awareness and sales performance.
  • Partnered with creative teams to produce compelling brand communication assets for both in-store and digital channels.
  • Collaborated with sales teams to align brand materials with customer needs, ensuring targeted and effective marketing collateral.
  • Leveraged deep knowledge of social media, including Chinese platforms, to build influencer partnerships and amplify campaign reach.
  • Conducted regular store visits to monitor category trends and competitor activity, translating insights into actionable marketing strategies.

Digital Marketing Specialist

Omnicom Media Group
  • Led the execution of digital planning and optimization strategies across both programmatic and direct media buying, ensuring performance.
  • Managed daily operations of activation team, overseeing budget allocation, campaign setup, and performance optimization for maximum ROI.
  • Collaborated with strategy teams and clients to translate goals into actionable media plans, while delivering performance insights and post-campaign analysis.
  • Directed programmatic billing and reconciliation, ensuring accurate financial tracking and operational efficiency.
  • Introduced innovative tools and media capabilities, including new data sources and measurement techniques, enhancing campaign precision and cross-channel effectiveness.

Regional Sales Marketing Manager

Keep Fresh Market Ltd
  • Promoted global brands like Sunkist and Zespri while successfully launching new fruit products into competitive retail markets.
  • Developed strategic marketing and sales plans, managed annual budgets ensured sales targets were met through effective team leadership.
  • Identified market trends and consumer needs, using insights to shape product development and draft data-driven reports for executive decisions.
  • Led expansion into premium retail channels, including membership clubs and high-end supermarkets, while overseeing recruitment, training, and management of sales teams.

Senior Sales and Marketing Executive

Babystyle UK Ltd
  • Generated sales growth by nurturing existing client relationships and actively developing new business opportunities across Asian markets.
  • Represented the company at international trade shows like Baby Fair, organizing and leading meetings with customers from multiple countries.
  • Led the online sales team, setting annual marketing strategies and executing campaigns to boost digital engagement and revenue.
  • Promoted new product lines across e-commerce platforms and retail channels, increasing brand visibility and market penetration.
  • Planned and executed targeted marketing campaigns, driving both online and in-store sales performance.

Assistant Sales Marketing Manager

Pulmuone Foods USA, Inc.
  • Consistently achieved monthly sales targets 400K by effectively managing sales & marketing teams.
  • Led private label development 'Sansui', coordinating with manufacturers to expand market share through tailored product offerings.
  • Collaborated with buyers and retail marketers to promote seasonal products and implement quarterly marketing plans.
  • Developed and executed targeted sales plans for Asian retail channels across the U.S. and Canada, consistently meeting revenue and profit goals.
  • Built and managed high-performing sales teams, driving execution across key accounts and excelling in client engagement through buyer meetings, new item sell-ins.

Education

Bachelor of Arts - Public Relations and Advertising

Edinburgh Napier University

Higher Diploma - Strategic Marketing Foundations, Digital & Multichannel Marketing, Brand Development & Management

Hong Kong Institute of Vocational Education

Skills

  • Target market identification
  • Sales presentations
  • Data-driven decision making
  • Marketing analytics

Accomplishments

  • Consistently achieved monthly sales targets 400K by effectively managing sales & marketing teams.
  • Led private label development, coordinating with manufacturers to expand market share through tailored product offerings.
  • Collaborated with buyers and marketers to promote seasonal products and implement quarterly marketing plans.
  • Developed and executed targeted sales plans for Asian retail channels across the U.S. and Canada, consistently meeting revenue and profit goals.
  • Built and managed high-performing sales teams, driving execution across key accounts and excelling in client engagement through buyer meetings, new item sell-ins.

Languages

English
Native or Bilingual
Chinese (Cantonese)
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual

Timeline

Marketing Specialist

99 Ranch Market

Digital Marketing Specialist

Omnicom Media Group

Regional Sales Marketing Manager

Keep Fresh Market Ltd

Senior Sales and Marketing Executive

Babystyle UK Ltd

Assistant Marketing Manager

99 Ranch Market

Assistant Sales Marketing Manager

Pulmuone Foods USA, Inc.

Bachelor of Arts - Public Relations and Advertising

Edinburgh Napier University

Higher Diploma - Strategic Marketing Foundations, Digital & Multichannel Marketing, Brand Development & Management

Hong Kong Institute of Vocational Education

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Anderson Chan