Summary
Work History
Education
Skills
Timeline
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ANDI STOGNER

Greenville,SC

Summary

Creative and impactful Visual Manager with 15 years of experience driving new store rollouts, brand storytelling, fixture and display execution, and project management. Proven success directing large-scale retail strategies, pop-up activations, and visual concepts across national brands. Excels in cross-functional collaboration, operational efficiency, and translating creative vision into measurable results.

Work History

Senior Manager, Visual Merchandising & Store Development

Champion
  • Retail Strategy: Developed and managed the visual merchandising strategy for 197 retail locations, including notable brands such as Hanes, Maidenform, and Champion.
  • Pop-Up Shop Management: Successfully planned and executed Champion pop-up shop layouts, overseeing fixture and SKU counts while creating distinctive on-site displays and leading the store team during setup.
  • Directives and Campaigns: Authored visual merchandising directives and marketing campaigns, overseeing seasonal window changes for Direct-to-Consumer (DTC) stores from initial concept through to execution.
  • Collaboration: Worked closely with Merchant and Design teams to curate assortments that were both profitable and enhanced customer experience.
  • Cross-Functional Optimization: Engaged in cross-functional team meetings to improve business operations and flow.
  • New Store Rollouts/Remodels: Led the rollout of new store openings and remodels, managing external consultants, vendors, and budgets, while conducting onsite visits and ensuring compliance with construction plans, deadlines, and budget constraints in collaboration with the Project Manager.

Manager, Visual Merchandising and Project Management

Southern Tide
  • Brick and Mortar Launch: Spearheaded the rollout of Southern Tide's brick-and-mortar division, developing spatial plans for new locations while managing buying for store props and visual elements, establishing fixture requirements, and collaborating with third-party vendors for successful store openings.
  • Brand Strategy Development: Formulated and executed Southern Tide's store design and brand strategies to create a cohesive and engaging customer experience.
  • Construction Management: Assisted in overseeing the construction process for new and remodeled locations, including site visits, blueprint reviews, crew management, and collaboration with architectural firms to ensure timely and accurate design execution consistent with brand standards.
  • Visual Directives and Campaigns: Authored and executed monthly visual directives, in-store marketing campaigns, and seasonal window changes for both Direct-to-Consumer and Wholesale channels.
  • Compliance Tracking: Developed and maintained visual reporting tools to track compliance with visual directives across all stores.
  • Assortment Optimization: Provided strategic recommendations to buying and design teams to optimize product assortments that drove in-store sales.
  • Fixture Sourcing: Proactively sourced fixtures, merchandising, and prop needs to enhance store visuals while adhering to company budgets.
  • Pop-Up Shop Management: Led the rollout of Southern Tide's Pop-Up Shops, creating layouts and fixture/SKU counts, partnering with vendors for unique displays and marketing imagery, and overseeing on-site setup and breakdown.
  • New Store Opening Processes: Developed processes and schedules for new store openings, directing the opening team on-site to ensure maximum productivity and seamless transition.

Grand Opening Store Manager

Anthropologie
  • Led Full-Cycle Store Opening: Directed all facets of the grand opening process, including coordinating a high-impact launch event attended by over 200 guests.
  • Visual Strategy Execution: Translated seasonal concept direction into immersive in-store experiences, adapting brand vision to fit unique spatial layouts and the Anthropologie customer profile.
  • Creative Display Development: Designed and executed three-dimensional visual displays, both large and small scale, to enhance storytelling and elevate the customer journey.
  • Sales & Business Analysis: Leveraged weekly sales reports to assess performance trends, optimize merchandising strategies, and communicate actionable insights to the broader team.
  • Exceeded Performance Metrics: Drove store performance to surpass sales budget by 137% and payroll efficiency by 114% within the first quarter of opening.
  • Operational Leadership: Managed end-to-end store operations including recruiting, onboarding, shipment logistics, floor set execution, marketing initiatives, event planning, and KPI analysis.

Education

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University of South Carolina
Columbia, SC
01.2008

Skills

  • Visual Merchandising & Creative Direction
  • Seasonal Display Execution
  • Window & Fixture Design
  • Brand Storytelling Through Space
  • 3D Art & Display Fabrication
  • Directive & Guideline Creation
  • Store Development & Project Management
  • New Store Openings & Pop-Ups
  • Construction & Remodel Coordination
  • Floor Planning & Spatial Layouts
  • Vendor & Contractor Management
  • Budget Oversight & Timeline Execution
  • Technical & Professional Tools
  • Adobe Creative Suite
  • SketchUp & Planogram Software
  • Microsoft Office
  • Shopify, POS programs
  • Retail Operations & Business Strategy
  • Cross-Functional Collaboration
  • Sales Reporting & KPI Analysis
  • Staff Hiring, Training & Leadership
  • Inventory Flow & Product Placement
  • Event Planning & In-Store Marketing
  • Visual merchandising strategy
  • Visual merchandising
  • Visual merchandising talent
  • Visual merchandising expertise

Timeline

Senior Manager, Visual Merchandising & Store Development

Champion

Manager, Visual Merchandising and Project Management

Southern Tide

Grand Opening Store Manager

Anthropologie

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University of South Carolina

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