ANDRÉ WILLIAMS
Houston
Summary
Integrated Marketing, Communications, and Events leader with experience driving executive storytelling, creator partnerships, community-led growth, event management, and integrated marketing programs at Microsoft. Proven track record leading cross-functional campaigns, scaling audience engagement, managing strategic partnerships, and executing high-impact content, experiential activations, and event initiatives across digital, social, and in-person channels.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Founder & Community Lead
Black Pickleball Association
Houston
04.2025 - Current
- Creates and scales a community-driven pickleball organization focused on cultural inclusion, growing membership to 700+ members, 2,000+ social followers, and generating 80K+ monthly social impressions within the first year.
- Develops and executes the organization's brand strategy and messaging framework, aligning events, partnerships, and social content around diversity, accessibility, and community engagement.
- Builds and manages strategic partnerships with brands including Nike, Lululemon, Alo, Propel Water, Onyx Pickleball, and Montecwear valued at $45k+.
- Led end-to-end event management for community activations, overseeing logistics, vendor coordination, sponsorship integration, attendee engagement, and on-site execution for events serving 150+ attendees, contributing to an 83%-member retention rate through consistent programming, audience engagement, and community-focused experiences.
- Executed 96+ events/activations annually across social, experiential, and community engagement channels.
- Create and manages post-event feedback and KPI reporting processes through the SweatPals platform to improve audience experience, optimize programming strategy, and strengthen community retention and engagement.
- Manages a $15K+ operating budget, optimizing vendor spend and event resources while maintaining high-quality community experiences, with event growth over 43%.
Senior Content & Creator Enablement Manager, Global Customer Experience
Microsoft
Houston
11.2025 - Current
- Leads global CX storytelling and executive communications strategy, developing content and narratives that shape brand perception across internal and external audiences.
- Produces executive-facing content across podcasts, thought leadership, customer storytelling, and internal campaigns for Microsoft leadership.
- Develops and executes cross-platform social content strategies across LinkedIn and X, increasing audience engagement by 30% and strengthening executive visibility through consistent editorial planning and campaign execution.
- Manages end-to-end production and promotion of recurring executive content series and podcast programming, overseeing editorial planning, guest coordination, and cross-channel distribution.
- Increased podcast engagement by 22% and drove 120K+ monthly social impressions through targeted amplification, audience segmentation, and coordinated promotion across LinkedIn, X, and internal platforms.
- Partners with external agencies to manage paid and organic social campaigns across LinkedIn, X, Instagram, YouTube, and Viva Engage while overseeing a $50K+ marketing budget.
- Builds and manages performance dashboards tracking reach, leveraging AI-assisted content workflows and audience insights tools to optimize executive storytelling, content planning, and engagement reporting.
- Advises senior leaders and communications stakeholders on executive messaging, audience engagement, and direct-to-community communications strategies.
- Leads creator and influencer partnership strategy to amplify Microsoft CX narratives across LinkedIn, X, YouTube, and community platforms, driving measurable audience engagement, executive visibility, and brand awareness.
- Manages cross-functional production workflows, approvals, timelines, and stakeholder coordination across simultaneous executive content and marketing initiatives.
Executive Communications Program Manager, Worldwide Incentive & Compensation
Microsoft
Houston
12.2021 - 10.2025
- Led global communications strategy supporting incentive compensation programs for 40,000+ Microsoft sellers worldwide across multiple fiscal cycles, driving an 84% engagement rate across executive communications, newsletters, email campaigns, and video content.
- Developed executive communications and enterprise-wide messaging on behalf of C-suite and senior leadership teams, delivering sensitive program updates, change management initiatives, executive announcements, and strategic FAQs across global audiences.
- Managed end-to-end rollout communications for global compensation and readiness programs, aligning messaging, timelines, and stakeholder execution across cross-functional teams.
- Designed onboarding and training programs that improved seller readiness and understanding of compensation structures and performance expectations.
- Partnered with global business leaders, communications teams, and program managers to deliver multilingual communications at enterprise scale.
- Analyzed feedback from 40,000+ sellers through global listening surveys and translated insights into executive presentations and strategic recommendations.
- Produced high-impact multimedia content, presentations, and video-based learning assets that improved seller engagement and increased program adoption globally.
Education
Bachelor of Science (B.S.) - Interdisciplinary Studies
Coastal Carolina University
05.2014
Skills
- Program Management
- Integrated Marketing & Communications
- Executive Storytelling
- Content Strategy
- Customer Experience (CX)
- Event Management
- Experiential Marketing
- Event Production
- Event Operations
- Sponsorship Activation
- Vendor Management
- Production Coordination
- Data Analysis & Insights
- Stakeholder Management
- Community Growth
- Event Strategy
- Influencer & Creator Strategy
- CRM
- Salesforce
- Gainsight
- Tableau
- Power BI
- Event Planning
- Digital Advertising Ecosystem
- B2B Marketing
- Growth Marketing
- Event Marketing
- AI-Assisted Content Strategy
- AI-Enabled Marketing Optimization
- LinkedIn Campaign Manager
- Go-to-Market Strategy
Certification
- Prosci Certified Change Practitioner
- Microsoft Certified: Security, Compliance, and Identity Fundamentals (SC-900)
- Microsoft 365 Certified: Fundamentals (MS-900)
- Forrester Customer Experience 2026
Accomplishments
- Scaled the Black Pickleball Association community to 700+ members, 2,000+ social followers, and 80K+ monthly social impressions within the first year.
- Secured $45K+ in strategic brand partnerships with companies including Nike, Lululemon, Alo Yoga, and Propel Water through sponsorship activations and community marketing initiatives.
- Executed 96+ experiential events and community activations annually, contributing to an 83% member retention rate and 43% event growth.
- Increased executive social and podcast engagement by 30% and 22% respectively through cross-platform content strategy and audience engagement campaigns at Microsoft.
- Led enterprise communications initiatives supporting 40,000+ global sellers across multiple fiscal cycles at Microsoft, achieving an 84% engagement rate across executive communications and readiness campaigns.
- Managed integrated marketing campaigns, creator partnerships, and external agency coordination across LinkedIn, X, Instagram, YouTube, and Viva Engage while overseeing a $50K+ marketing budget.
Timeline
Senior Content & Creator Enablement Manager, Global Customer Experience
Microsoft
11.2025 - Current
Founder & Community Lead
Black Pickleball Association
04.2025 - Current
Executive Communications Program Manager, Worldwide Incentive & Compensation
Microsoft
12.2021 - 10.2025
Bachelor of Science (B.S.) - Interdisciplinary Studies
Coastal Carolina University