Summary
Overview
Work History
Education
Skills
Timeline
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Andre Aicher

Hillsboro,OR

Summary

Creative, dedicated, and data driven professional with success in the areas of performance marketing/ paid media, social/digital strategy, content creation and partner marketing. Experience creating and executing high level digital strategies and improving ROI. Passionate, results-driven leader seeking a progressive role within a reputable company.

Overview

9
9
years of professional experience

Work History

Senior Digital Media Manager

Market Of Choice
06.2021 - Current
  • Creation and implementation of our annual Digital Strategy.
  • 23.5% increase in new user website acquisition + 21.5% increase in sessions (most recent 12 month comparison).
  • Average of 7 ROAS (made $7 to every $1 spent) DTC Catering site for the past 3 years ($100,000+ paid media revenue return for 2024 - up 22% YoY).
  • Responsible for all Google Analytics findings and reporting such as conversions, acquisition, traffic, retention and more to help shape strategy.
  • Managed $30,000 monthly paid media budget for Google Ads & social (Meta + Instagram).
  • Responsible for the creation and targeting of these ads.
  • Directed content curation for all social platforms including Instagram, TikTok, Pinterest and Facebook.
  • Managed all social reporting such as cross-platform growth, engagement, publishing, and listening through our Social Media Management tool, Sprout Social.
  • Developed of our Influencer marketing program and was responsible for direction and goals of each partner campaign.
  • Managed our Email Marketing and SMS through MailChimp..
  • Strategized and implemented our SEO efforts using BrightEdge software.
  • Stepped in to create graphics, edit photo/video when needed using Adobe Photoshop, Lightroom, Illustrator and Premiere. .
  • Managed our Digital Media Specialist and Videographer.
  • Collaborated with external agency on earned media opportunities primarily involving our Private label brands, store openings and vendor collaborations.
  • Worked with our agency to help promote the Variety Seed Showcase, Dry Farming and the launch of our private label brand 'Craft & Kitchen' through gift bags and releases out to media members and local partners.

Marketing Manager

Gravity Group Inc.
11.2017 - 05.2021
  • Developed and implemented social/digital strategy for all brands.
  • Responsible for all creation and targeting for paid media.
  • Responsible for all content creation/storytelling on all social platforms, email, DTC website and Amazon.
  • Managed social content calendar for all brands and sponsored athletes.
  • Managed all social reporting through Hootsuite for each of the four brands (1.1 million total IG followers and 47k TikTok upon leaving - 60% growth from late 2017 to early 2021).
  • Prepared reports with social findings that helped improve strategy.
  • Created offline promotional material such as business cards, in store promotion and wall graphics for retailers.
  • Performed quarterly competitor analyses.
  • Oversaw the DTC advertising budget for North America.
  • Created Annual Webinar revealing new product launch.
  • Lead influencer marketing meeting with our sponsored riders about promotional efforts.
  • Composed photos, edited and resized for social, website and B2b content.
  • Managed third party photographer for product photos/videos.

Social Specialist

Nike
04.2016 - 09.2017
  • Optimized and monitored social media programs according to established strategies and tactics.
  • Managed social media conversations (proactive and reactive) in a timely manner to users' needs and requests via @Nike, @NikeSupport and @NikeStore Instagram and Twitter handles.
  • Edited or rewrote existing copy when communicating with Nike athletes or influencers, and submitted copy for approval by supervisor.
  • Created weekly social media program status reports detailing key insight, popular content topics and monitoring results through our Social Media Management tool, Sprinklr.
  • Accepted/denied and responded to reviews on Nike.com. Provided consumer with Surprise and delights (free gift cards or products).
  • Escalated issues on social to our Elite Services Team via @NikeSupport handle.
  • Responded to consumers who were experiencing issues with the Nike+ Run Club App via Application feedback.

Education

Bachelor of Science - Public Health

Oregon State University
Corvallis, OR
06.2013

Skills

  • Digital Strategy
  • Digital Ads
  • Google Analytics
  • Email Marketing
  • SEO
  • Social media management
  • Adobe Creative Cloud
  • Influencer Marketing

Timeline

Senior Digital Media Manager

Market Of Choice
06.2021 - Current

Marketing Manager

Gravity Group Inc.
11.2017 - 05.2021

Social Specialist

Nike
04.2016 - 09.2017

Bachelor of Science - Public Health

Oregon State University

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