Andre Clayton
Beachwood,OH
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Commercial Lines Marketing Manager
Westfield Insurance
04.2022 - Current
- Creates robust, data-driven marketing campaigns to drive profitable growth in key target customer segments utilizing digital marketing and traditional marketing channels
- Creates personalized engaging campaigns to drive brand loyalty, awareness, preference, profitable customer growth, and optimal retention rates
- Leads team to create search engine optimized landing pages, microsites, HubSpot email and text automation, Google and Bing paid ads, Hulu and YouTube paid ads, webinars, and social media marketing
- Leads team to create print deliverables, videos, and events
- Measures and monitors performance of marketing campaigns
- Presents performances of campaigns to enterprise leaders
- Increased sales by $4.5 million in one quarter through multi-channel marketing campaign
- Improved customer retention by 30% in two quarters via SMS automation
Digital Marketing Manager
The Young Team, Keller Williams
03.2020 - 04.2022
- Led marketing team and vendors to create marketing copy, images, and videos for corporate website
- Built microsites and landing pages for lead generation
- Created and managed search engine advertising campaigns through Google and Bing to increase conversions
- Created HubSpot marketing automation workflows for lead nurturing. This includes writing marketing emails and texts for SMS marketing.
- Segmented and managed HubSpot CRM database for targeted email and SMS marketing campaigns
- Implemented SEO strategies to increase organic traffic and conversions
- Created, optimized, and monitored social media campaigns
- Oversaw planning and execution of blog and social media content calendars for multiple platforms
- Analyzed performances of digital marketing campaigns and presented findings to CEO
- Built microsite that provided over $12 million volume in homes sold
- Reduced CPA of Google AdWords campaigns by 33 percent
- Lowered monthly ad spend by $2 million through HubSpot email and texting lead nurturing campaigns
Web Marketing Coordinator
Pepperl Fuchs
08.2018 - 02.2020
- Coordinated and managed marketing content for e-business projects, including e-commerce, social media, and customer feedback
- Contributed to and facilitated implementation of global and regional policies and practices pertaining to website development, internet marketing, and e-business strategies
- Engaged in daily web content creation and editing tasks
- Served as lead for e-commerce, chat, and intranet
- Supported lead nurturing and landing page creation for marketing campaigns and product launches
- Managed budget for all internet-based marketing content and projects
- Curated content for social media platforms and Pepperl+Fuchs blog
- Participated in specifying tools, software, and vendors to support e-business initiatives at regional and global level
- Performed measurement and analysis of website and projects
- Built Google retargeting campaigns for e-commerce pages to increase return year-end revenue by 32%
Media Planner
Lifeline Screening
04.2016 - 08.2018
- Negotiated pricing and verified other key terms with newspapers and agencies regarding placement of advertising
- Maximized effectiveness of ad campaigns by diversifying strategies across traditional and online platforms.
- Established and strengthened relationships with advertising sales representatives
- Executed media plan with appropriate follow-up to ensure maximum consumer exposure/profitability balance
- Increased ad response rates by 20% due to in-depth market research
- Through effective negotiation tactics with media outlets cut company quarterly ad spend by 28%
Owner/Web Marketer
Writer Famous
06.2013 - 04.2016
- Provided web-marketing services to independently published authors to increase their reader base
- Managed keyword strategies, bid prices, online ad development, and A/B testing
- Consulted with clients to create new website content based on researched consumer behavior to strengthen search engine optimization results
- Created social media marketing campaigns that on average increased sales by 25% and created 200,000 social media followers in 6 months
- Developed PPC campaigns that generated 10,000 email addresses per quarter
SEO/Marketing Specialist
Voyager Transport Services
09.2008 - 06.2013
- Led online marketing projects to increase awareness of company’s transportation services for physically disabled in Northeast Ohio territory
- Created and managed social media marketing and pay-per-click campaigns
- Generated web marketing analytics reports and presented reports to management
- Researched consumer behavior to improve web marketing tactics
- Saved company over $30,000 in annual ad spend by implementing successful PPC campaigns
- Increased client base by 15% quarterly through effective geo-targeted PPC campaigns
Education
B.A. - Communications
University of Toledo
Toledo, OH2007
Skills
- Project management
- Copywriting
- Website building
- Search engine marketing
- HubSpot automation
- SEO
- Social media marketing
- Email marketing
- SMS marketing
- Event marketing
- Print marketing
Certification
- HubSpot
- SEO
- Google Analytics 4
- Google Tag Manager
Timeline
Commercial Lines Marketing Manager
Westfield Insurance
04.2022 - Current
Digital Marketing Manager
The Young Team, Keller Williams
03.2020 - 04.2022
Web Marketing Coordinator
Pepperl Fuchs
08.2018 - 02.2020
Media Planner
Lifeline Screening
04.2016 - 08.2018
Owner/Web Marketer
Writer Famous
06.2013 - 04.2016
SEO/Marketing Specialist
Voyager Transport Services
09.2008 - 06.2013
B.A. - Communications
University of Toledo
- HubSpot
- SEO
- Google Analytics 4
- Google Tag Manager
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