Andre LaFleur
Putnam Valley
Summary
Dynamic Planning & Strategy Manager with a proven track record at Omnicom, driving impactful business outcomes through strategic budget management and data-driven campaign optimization. Adept at cross-functional collaboration and leadership development, leveraging advanced analytics to enhance competitive reporting and foster client relationships. Committed to delivering excellence in strategic planning and execution.
Overview
6
6
years of professional experience
Work History
Planning & Strategy Manager
Omnicom
New York
01.2024 - Current
- Spearhead the development and implementation of a new client-facing competitive reporting framework, enhancing strategic transparency and strengthening data-informed decision-making.
- Lead annual strategic budget planning initiatives, aligning investment strategies with client objectives, market dynamics, and performance goals to drive measurable business outcomes.
- Oversee campaign performance across channels, leveraging real-time analytics to inform budget reallocations and optimize efficiency, reach, and ROI.
- Manage and mentor a team of planners, fostering professional growth, accountability, and collaboration to elevate overall team performance and output quality.
- Partner closely with IAT members, including creative, analytics, and media specialists, to deliver cohesive, insight-driven strategies that align with overarching brand objectives.
- Collaborate with senior leadership to identify opportunities for innovation, streamline processes, and enhance strategic planning capabilities across client portfolios.
Senior Associate, Planning
Essence Mediacom
New York
02.2022 - 01.2024
- Successfully managed the complete media planning process, spanning from the initial brief to end-of-campaign reporting, consistently meeting or exceeding all KPIs and driving impactful business outcomes.
- Fostered close collaboration with clients to gain deep insights into their objectives, target demographics, and budgetary considerations, aligning media strategies effectively with their specific goals and objectives.
- Leveraged data-driven insights to optimize campaign performance, continuously monitoring metrics, making real-time adjustments, and delivering data-rich reports that provide clients with valuable insights and contribute to the achievement of their goals.
- Lead and manage Junior Media Planners and Interns, providing mentorship, guidance, and training to enhance their skills and productivity.
- Coordinated with a cross-functional team to assess the suitability of new partnerships for Minority-Owned media, strategically implementing these initiatives throughout Coca-Cola’s global operations, supporting diversity and inclusion objectives.
Market Research Analyst
Lockard and Weschler Direct
Irvington
11.2019 - 02.2022
- Performed professional market research to identify the target market, market conditions, customer behavior, industry trends and competition to better maximize campaign efficiency.
- Completed strategic market planning, collected and analyzed data, and worked on the development and implementation of new business strategies.
- Utilized spreadsheets and statistics to analyze significant patterns within clients’ customer bases.
- Provided excellent client service by proactively communicating with clients on an ongoing basis.
- Analyze and interpret qualitative and quantitative data.
- Provided clear, concise reports and analyses to senior-level management and clients monthly, quarterly, and as needed to ensure client’s desired KPI’s.
Skills
- Microsoft Office Suite and Google Workspace
- Servoy and Media Pro
- Qualtrics and Google Forms
- Nielsen, Scarborough, and MRI
- Mediatools, Simmons, and SQAD
- Pathmatics and Kantar Media
- DRMetrix and Mediaocean
- Lumina and NMI
- ADintel and Analytic Index
- Ask Wonder and Warc
- Campaign analytics and optimization
- Data visualization
- Competitive reporting
- Budget management
- Time management
- Problem solving
- Client communication
- Project management
- Media planning
- Presentation skills
- Strategic planning
- People management
- Cross-functional collaboration
- Leadership development
Timeline
Planning & Strategy Manager
Omnicom
01.2024 - Current
Senior Associate, Planning
Essence Mediacom
02.2022 - 01.2024
Market Research Analyst
Lockard and Weschler Direct
11.2019 - 02.2022