Andre Lico
Austin
Summary
Experienced event technology leader specializing in strategy execution and transformation. Drives innovation and operational excellence through cross-functional collaboration, scalable solutions, and data-driven decisions. Expert in business strategy, product management, and stakeholder engagement, with a focus on creating impactful, future-ready event experiences that deliver measurable value globally.
Professional Highlights
- Established and empowered first of its kind Central Event Technology team, developing and implementing a methodology that has demonstrably enhanced operational excellence, increased customer satisfaction, and created measurable value for Informa and our partners.
- Directly negotiated multi-million contracts with a range of suppliers and partners, from strategic engagements aimed at addressing unique business challenges to global agreements supporting the entire organization.
- Seasoned event industry professional, pioneering digital experiences.
- Promoted in-depth review of housing sourcing practices, identifying cost-savings opportunities, and unlocking new revenue opportunities.
- Designed and implemented nationwide experiential marketing campaign in partnership with FIFA, reaching 500K in-person visitors.
Skills
- Technology enablement
- Customer experience strategy
- Supplier management
- Digital transformation
- Product ownership
- Cross-functional collaboration
- Budget oversight
- Stakeholder engagement
Overview
18
18
years of professional experience
2
2
Certifications
Work History
Head of Event Technology Operations
INFORMA
05.2024 - Current
- Transformed event technology from a decentralized, inefficient area into an established practice, designing, implementing, and managing the day-to-day operations of a pioneer governance model.
- Leading a team of product owners in charge of a portfolio of solutions and suppliers that directly support over £1B in revenue, adhering to a consistent and effective supplier management approach designed to optimize value generation.
- Overseeing business alignment teams, collaborating with cross-divisional partners and stakeholders to bridge customer needs and technology capabilities, ensuring continuous alignment with evolving business strategies and commercial opportunities.
- Functioning as technology strategy business partners, supporting forward-thinking digital transformation projects across the organization, coordinating alignment and collaboration with third-party partners.
Platform Delivery Manager
INFORMA
03.2021 - 05.2024
- Working closely with strategic partners to develop and manage technology backlog and product roadmap, ensuring alignment with Informa’s organizational goals and event technology strategy.
- Part of Informa’s Customer Technology strategy group, working with CTech’s leadership to outline our ambitions and focus, and helping design the plan to deliver them.
- Strategic and operational management of digital delivery platform, supporting ‘Shift to Digital’ initiative and reaching over 2M customers/year.
Project Manager, Client Success
UGOVIRTUAL
09.2020 - 02.2021
- Project and account manager, overseeing full project lifecycle (SOW, budget, schedule, risks, etc.) and providing strategic guidance.
- Product management of virtual event platform, implementing processes, improving efficiencies, and consolidating organizational SOPs.
- Performing account reviews to align customer satisfaction and utilization levels, identifying upsell and expansion opportunities.
Senior Event Manager
OPUS AGENCY
04.2019 - 07.2020
- Led event marketing campaigns for sector-leader technology customers.
- Tasked with team management and planning, matching the best resource with the right program/customer.
- Project manager for enterprise programs, facilitating and coordinating the overall planning process with internal team(s) and customers.
- Supplier supervision and contracting best-practices guidance, reviewing SLAs and SOPs.
- Provided digital event strategy and direction as live events pivoted to virtual experiences in the early days of COVID.
- Charged with coordinating the efforts of involved service lines to create a cohesive and integrated cross-functional team environment.
Project Lead, Events Manager
KELLER WILLIAMS (KWRI)
01.2015 - 02.2019
- Creation and oversight of a $15M budget, delivering an annual profit increase of 35% and doubling the profit in three years (2016-2018).
- Coordination of cross-functional efforts to deliver an in-person experience to 20K attendees and digital content to 180,000 agents globally.
- Oversaw procurement processes, managing bid comparisons, conducting technical evaluations, and establishing selection criteria.
- Conducted strategic sourcing, negotiation and contracting of 1.5M sq. ft. of meeting space and 30,000+ room nights annually.
- Analysis of housing trends and contracting practices to optimize opportunities, enabling an increase of 15% in revenue.
Operations Manager
FOOTWISE PRODUCTIONS
01.2012 - 12.2014
- Producer of an international exhibit commissioned by the Brazilian government ahead of the 2014 FIFA World Cup.
- Development of international expansion concept and supplier management program, overseeing teams in Brazil and the U.K.
- Spearheaded experiential marketing campaign, with its concept successfully replicated across a dozen markets and reaching an audience of 500K in-person visitors.
- Negotiated and secured $25M in strategic partnerships from key stakeholders, including Coca-Cola, Visa, and Petrobras.
Project Manager, CEO Office
CANTOR FITZGERALD
01.2008 - 07.2011
- Built and led a team responsible for the development and execution of strategic projects.
- In charge of driving implementation of best practices, monitoring full project lifecycle to ensure delivery within scope, schedule, and budget.
Education
Bachelor of Arts -
Universidade Anhembi-Morumbi
BrazilCertification
Project Management Professional (PMP)
Project Management Institute
Issued May 2019 - Expires May 2028
Credential ID 2564122
Project Management Institute
Issued May 2019 - Expires May 2028
Credential ID 2564122
Timeline
Head of Event Technology Operations
INFORMA
05.2024 - Current
Platform Delivery Manager
INFORMA
03.2021 - 05.2024
Project Manager, Client Success
UGOVIRTUAL
09.2020 - 02.2021
Senior Event Manager
OPUS AGENCY
04.2019 - 07.2020
Project Lead, Events Manager
KELLER WILLIAMS (KWRI)
01.2015 - 02.2019
Operations Manager
FOOTWISE PRODUCTIONS
01.2012 - 12.2014
Project Manager, CEO Office
CANTOR FITZGERALD
01.2008 - 07.2011
Bachelor of Arts -
Universidade Anhembi-Morumbi