Summary
Overview
Work History
Education
Skills
Websites
Activities And Volunteering
Qualifications Summary
Awards
Timeline
Generic

Andre Puleo

Bensalem,United States

Summary

Results-driven marketing leader born to build strategic, successful campaigns to provide clinicians and patients products and services to improve healthcare and quality of life. Create business development planning initiatives to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded product manager with proven skills in healthcare marketing, team building, stakeholder relations and campaign optimization. Ready to offer over 28 years of experience to a new role dedicated to achieving exceptional results on tight timetables.

Overview

21
21
years of professional experience

Work History

Consultant, Business Development

Cerebra Health
Winnipeg, Canada
10.2023 - 02.2024
  • Utilize unique blend of technical expertise and strategic thinking to identify market opportunities, develop innovative product strategies, and drive successful product launches
  • Setting up captivating demonstrations, negotiating contracts and agreements, for beta testing, and ensuring that our revolutionary products are embraced by those who strive for better outcomes
  • Collaborate with product management, engineering, and marketing to further develop and improve current product lines, evaluate performance and efficacy of company software
  • Organized meetings between stakeholders to discuss project details and timelines
  • Conducted research and analysis of market trends, customer behaviors, and competitive landscape.

General Manager/Vice President

Sommetrics
San Diego, CA
01.2019 - 05.2023
  • Senior leadership member of medical device start-up, creation of business cases, product strategy, customer insights and market analysis in the Respiratory and Sleep specialties
  • Implementation of new Quality and Regulatory systems, FDA submissions and letters to file for existing product designs to ensure patient safety
  • Create design protocols and procedures for Clinical Trials and manage all aspects of pivotal trial for FDA 510k approval of a new novel device for treatment of OSA
  • Search, screen, and evaluate sites to enroll their organization into clinical trials, create budgets, CTAs and organize all aspects of clinical trial sites
  • Provide clinical and technical support; R&D, device, and protocol development; HST scoring oversight, EDC and CRF customization for clinical trials
  • Develop social media advertising, trade show organization, marketing materials, online surveys, and website management
  • Prepare and present 1, 3, and 5-year company roadmap to Board of Directors and ownership, responsible for company P&L, develop budgets, channel strategies, and forecasting for each business unit
  • Develop KOL relationships in the US and internationally to create market acceptance of new airway management system using Continuous Negative External Pressure, create publications, Journal articles, society presentations/posters, and video education materials
  • Create complete business models for Respiratory, Sleep and Acute care product lines, product management, marketing, COGS, pricing strategies, sales, and customer training.

Global Director of Marketing

Vyaire Medical/CareFusion
Yorba Linda, CA
01.2013 - 09.2018
  • Responsible for the complete global upstream and downstream product management programs for the Cardio-Pulmonary Sleep diagnostic and therapy divisions, including marketing materials, pricing strategies, contracts, GPO and CRO relationships, and international tenders
  • Market analysis and develop relationships with KOLs, healthcare professionals and customer insights to keep abreast of changing market trends, requirements; and regulatory changes to ensure product relevance and marketability
  • Generate business cases, develop product strategy, create market requirements documents (MRDs) and business plans; supervise R & D management to ensure product offerings meet or exceed industry standards
  • Field marketing and sales, deliver demonstrations to c-suite officers, physicians, directors, and clinical staff
  • Negotiate sales contracts, generate quotes, provide pre- and post-sales support
  • Cross-functional collaboration with internal teams in R&D, Finance, Engineering, QA/RA, and Operations to support the implementation of strategies in different regions around the world
  • Collaborate with sales, marketing, field training, project management, clinical specialists, and technical support
  • Portfolio management including Lifecycle management activities from concept, development, and release; coordinate the cross-functional implementation of the plan including coordinating with engineering, marketing, finance, and field sales
  • Provide financial analysis, forecasting, profit, and loss (P&L), and state-of-business reports on a monthly, quarterly, and annual basis using multiple CRMs (including SalesForce) and additional industry and corporate management systems
  • Mentor sales force on products, sales, and quoting strategies, creating collateral and sales training material; Created training programs aimed to assist and motivate marginal representatives to help them efficiently manage their territories and increase sales and revenue.

Sr. Global Product Manager

CareFusion/Cardinal Health
Yorba Linda, CA
01.2009 - 01.2013
  • Lead the end-to-end product development of new software, hardware, and patient services; successfully manage releases and updates, required by changes in OS, supply chain, and industry standards
  • Generate product plans, manage development, create financial and budget requirements, ROI, forecasts, release, and support strategies for new and legacy products
  • Created all marketing collateral including brochures, print media, advertising, web content, trade show planning, sales training material
  • Performed day-to-day responsibilities which included managing an on-site and remote team of sales and service team, vendor relationships, creating pricing and sales promotions, organizing product launches, as well as training the sales and service team on clinical impact of new products
  • Responsible for pre-launch, launch, and post-launch of new and legacy products, life cycle management, end of support and end of life plans
  • Created a cross-functional collaboration where multiple teams of various departments explore business arrangements with outside vendors and leverage their relationships to negotiate better contracts
  • Led execution of sales strategies in the field through travel and creative promotions
  • Managed team of clinical specialists and tech support
  • Keenly evaluated pricing, promotions, discounts and updated based on changing situations in the market (economy, customer, cost, competition, new products).

Senior Clinical Sales Representative

Cardinal Health, VIASYS Healthcare
Yorba Linda, CA
01.2003 - 01.2009
  • Managed key sales accounts, primary point of contact pre- and post-sale, utilizing various sales and marketing tracking applications such as Smart Quote, VAMS, SalesForce.com, and other customer database tools
  • Keenly evaluated pricing and updated based on changing situations (customer, cost, competition, new products) Guided physicians and technicians on new products and releases
  • Worked with marketing to plan for product line releases with analysis and insights, including strategies and specific tactics and resources to drive growth opportunities and address key risks
  • Led execution of sales strategies in multiple healthcare specialties through field travel and creative promotions, covering the northeast US and expanding to the entire East Coast
  • Traveled across the US to physicians' offices, hospitals, and large HCPs, presenting PowerPoints or live product demonstrations
  • Played an integral role as account representative in the efficient closing of orders, from $3K to $5M
  • Earned Rising Star in first year as Clinical Sales Representative, and President's Club the following years as the sales representative and clinical expert responsible for collaborating with the United States domestic sales force, leading to over 120% achievement of the annual plan for the territory.

Education

Bachelor of Arts in Psychology and Healthcare Administration -

La Salle University

Skills

  • Global Product Management
  • Upstream and Downstream Marketing
  • New Product Launch
  • Quota Achievement
  • Team Management
  • Sales Leadership
  • Strategic Planning
  • Go-to-Market Strategies
  • R & D, Market Analysis
  • Healthcare Business Planning
  • Product Lifecycle Management
  • Information Technology
  • Finance and Budgeting/ P&Ls
  • Cross Functional Coordination

Activities And Volunteering

  • Alliance for Sleep Apnea Partners, Board Member
  • American Thoracic Society, Vendor Committee Member
  • Chest, Industry Advisory Council Member
  • American Academy of Sleep Medicine (AASM) Member
  • Society of Anesthesia and Sleep Medicine (SASM) Member

Qualifications Summary

Forward-thinking and success-oriented professional, offering over 33 years' experience in healthcare, with a concentration the last 28 years in diagnostics, therapy, and clinical trials in the roles of: sales, marketing, management, and business development. Strategic thinker adept at identifying industry trends and market intelligence; advertising and selling new technologies; as well as formulating and carrying out strategic initiatives to support organizational objectives. Equipped with solid interpersonal, communication, and organizational skills in leading high-caliber teams of professionals and working with diverse individuals.

Awards

  • President's Club (multiple years)
  • Product Manager of the Year (2x)
  • Clinical Sales Representative of the Year (2x)
  • Rising Star Award
  • German Nino-Murcia Award – Sleep Education

Timeline

Consultant, Business Development

Cerebra Health
10.2023 - 02.2024

General Manager/Vice President

Sommetrics
01.2019 - 05.2023

Global Director of Marketing

Vyaire Medical/CareFusion
01.2013 - 09.2018

Sr. Global Product Manager

CareFusion/Cardinal Health
01.2009 - 01.2013

Senior Clinical Sales Representative

Cardinal Health, VIASYS Healthcare
01.2003 - 01.2009

Bachelor of Arts in Psychology and Healthcare Administration -

La Salle University

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