Andre Sarkisyan
Los Angeles,CA
Summary
Seasoned Media Director and Growth Marketer with nearly a decade of experience managing high velocity, scaled marketing campaigns and teams across all digital and traditional channels with a heavy expertise in paid social and team building.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Associate Director, Media
VaynerMedia
04.2022 - 07.2023
- Lead multiple teams of media experts, working on wide variety of Fortune 500 direct to consumer and Enterprise clients in Entertainment, CPG, and Retail industries. Managed paid social budgets ranging from $5 to $25 million per month.
- Developed and scoped full funnel, tactical media strategies leading to decreases in CAC 10% - 50% across all clients.
- Spearheaded new client onboarding processes to streamline lift and expedite launch times.
- Curated reporting, attribution and measurement solutions tailored to support specific client KPI's.
- Consistently increased client's media investment QoQ by exceeding business goals via seamless and integrated media solutions.
- Onboarded, mentored and managed day to day responsibilities of teams with 5+ media analysts, managers, planners and residents.
- Oversaw communications with clients including direct reports and pitches to VPs' and CEOs'.
Associate Media Director
Scale Inc.
02.2019 - 03.2022
- Created paid social strategies from the ground up for all in-house, DTC brands.
- Created and managed hundreds of direct response campaigns spending on average 150-200k/month.
- Oversaw affiliate operations, managing relationships and ensuring performance across affiliate programs.
- Trained and managed team of four full time, junior and senior level media buyers. Oversaw budgets, performance, reporting and testing.
- Developed powerful strategies for top, mid and bottom funnel campaigns.
- Leveraged various landing page tactics including: VSL's, DCM's, 3rd party review pages, advertorials etc.
- Created and maintained quality relationships with various clients and platform representatives.
- Consistently responded to various issues and failures rapidly and effectively (Account bans, poor performance, API connections, billing issues etc.)
Media Buyer
Go The Distance Media Inc.
04.2015 - 09.2018
- Managed and optimized over 20 million in ad spend across multiple campaigns for large brands in the beauty, fitness and gaming verticals.
- Worked with copy and creative to launch targeted Facebook and Instagram advertising campaigns for key customer demographics.
- Analyzed various data points and optimized campaigns and landing pages for increased conversion rates.
- Tested and evaluated multiple affiliate offers simultaneously to determine best performing offer.
Marketing Assistant
Adapt2Media, Inc.
01.2014 - 02.2015
- Assisted in creation of advertising content via Photoshop, Illustrator etc.
- Analyzed campaign performance and created detailed reports used to optimize and perfect campaigns.
- Used various advertising platforms such as Facebook Ads Manager, Google AdWords, AdEspresso, Outbrain and more to launch, modify and scale campaigns.
Education
Associate In Science - Marketing
Glendale Community College
Glendale, CA2018
Skills
- Architected full funnel customer acquisition campaigns across Meta, TikTok, Snapchat and Twitter resulting in launch day and sustained profitability Brands: 1MD, Hair La Vie, Essential Elements Results: >250% ROAS from day one, sub $20 CAC, >$120 AOV
- Tubi Superbowl Viral Moment- Successfully lead the strategy and execution via paid social campaigns to disrupt the stagnant Superbowl ad space and make Tubi a household name via the viral "Interruption"
Certification
- 410-101: Meta Certified Media Buying Professional (2022)
- 200-101: Meta Certified Marketing Science Professional (2022)
- Hootsuite Social Marketing Certification (2018)
- Google Ads Certification in Ads Fundamentals and Shopping Advertising (2018)
Timeline
Associate Director, Media
VaynerMedia
04.2022 - 07.2023
Associate Media Director
Scale Inc.
02.2019 - 03.2022
Media Buyer
Go The Distance Media Inc.
04.2015 - 09.2018
Marketing Assistant
Adapt2Media, Inc.
01.2014 - 02.2015
Associate In Science - Marketing
Glendale Community College
- 410-101: Meta Certified Media Buying Professional (2022)
- 200-101: Meta Certified Marketing Science Professional (2022)
- Hootsuite Social Marketing Certification (2018)
- Google Ads Certification in Ads Fundamentals and Shopping Advertising (2018)
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