Andre Vergara
Summary
Dynamic marketing professional with extensive experience at Fontainebleau Las Vegas, excelling in enhancing guest experiences and driving brand loyalty. Proven track record in developing effective marketing strategies and fostering team collaboration. Strong analytical skills complemented by effective communication, leading to improved operational efficiency and increased customer retention.
Overview
14
14
years of professional experience
Work History
Assistant Director, Casino Marketing
Fontainebleau Las Vegas
11.2023 - Current
- Worked closely with department head to develop and implement operational strategies to enhance casino guest experience.
- Coordinated cross-departmental communication to streamline service delivery and transparency for casino marketing team.
- Assisted with casino customer feedback to identify areas for improvement in hospitality services.
- Trained and mentored junior hosts on best practices in guest relations and comp decisions.
- Evaluated operational workflows, recommending adjustments to increase productivity and employee satisfaction.
- Oversaw the recruitment, hiring, and onboarding process for new casino hosts.
- Facilitated training workshops focused on enhancing team performance and service standards.
- Led initiatives to improve efficiency in event planning and execution processes related to casino special events.
- Managed hosts scheduling and staffing to optimize resource allocation during peak times.
- Facilitated internal communication with host teams in regards to updated events and policies keeping staff informed and engaged.
- Boosted departmental performance, establishing clear metrics and accountability standards.
- Work closely with database marketing to distribute marketing lists for casino special events and promotions.
- Manage casino ticket inventory in regards to special events and stadium events.
Sportsbook VIP Host
DraftKings Sportsbook
11.2021 - 03.2023
- Establish strong, authentic trusted relationships with high level VIP caliber players.
- Exceed engagement and service level performance targets by delivering a player experience that drives a high level of brand loyalty.
- Drive player retention and user activation within book with a focus of winning market share.
- Execute against all VIP Policies and guidelines, including gaming and responsible gaming policies.
- Proper decision making to incentivize high level patrons within book with free play and hospitality product based on gaming activity.
Casino Marketing Manager
Luxor Resort & Casino
10.2019 - 10.2021
- Work closely with Direct Marketing team to develop marketing campaigns and also review and submit changes for marketing collateral.
- Responsible for approval decisions to event participation and tickets based on historical gaming
- Support and develop host training and marketing materials to further drive hosted business.
- Responsible for key development and execution of all casino related events such as slot and table tournaments or hosted boutique and ballroom events.
- Collaborate with multiple departments to guarantee flawless service to casino guests during events.
Casino Marketing Administrator
Bellagio Resort & Casino
08.2018 - 10.2019
- Run ad-hoc reporting per executive request
- Provide executive hosts with marketing lists
- Assist with monthly P&L reporting for Casino Marketing
- Responsible for the approval,development, and execution of table game tournaments (i.e. proformas, post-event/profitability report)
- Assist with the execution of Slot Tournaments.
- Assist with host monthly productivity reports
- Bellagio Email On Demand account management and point of contact
Casino Marketing Administrator
Mirage Resort & Casino
04.2017 - 08.2018
- Manage and evaluate ticketed arena events for Marketing Executives and handling distribution for high end casino customers
- Facilitate National Marketing tournaments and offer ideas with intent of maximizing revenue
- Collaborate with VIP Services / Special Events / Casino Executive teams on promotions and events to increase customer loyalty
- Analyzing casino marketing promotions and events to assist with increasing casino revenue
Casino Marketing Coordinator
Mirage Resort & Casino
04.2012 - 04.2017
- Experience performing management duties including staff coaching, executing phone reports, handling Villa/Lanai requests, assisting & handling guest complaints, phone center management, accommodating requests from assistants of MGM Resorts Vice President and executive level employees.
• Experience with executing ticket allocation reports for MGM Resorts International events.
•Answer ACD (automatic call distribution) line in a friendly, professional and timely manner
•Book reservations for casino guests such as, but not limited to: hotel rooms, cabanas, limos, restaurants, shows.
•Own all requests and complaints; resolve issues immediately and follow up to ensure the guest's satisfaction.
•Promote the company's outlets and amenities by educating guests on restaurants, shows, and other outlets such as spa, retail, and pool.
Education
Bachelor of Science - Business Administration
University of Nevada - Las Vegas
Las Vegas, NV06.2012
Skills
- Effective communication and interpersonal skills
- Proficient with system software operations such as Microsoft Office, etc - able to quickly learn new systems without difficulty
- Thrives in a team environment, highly engaged in collaboration with others to ensure success of goals
- Adherence to company KPI's and SOP's
- Strong analytical and problem-solving skills
- Thorough understanding of marketing strategies and practices
Timeline
Assistant Director, Casino Marketing
Fontainebleau Las Vegas
11.2023 - Current
Sportsbook VIP Host
DraftKings Sportsbook
11.2021 - 03.2023
Casino Marketing Manager
Luxor Resort & Casino
10.2019 - 10.2021
Casino Marketing Administrator
Bellagio Resort & Casino
08.2018 - 10.2019
Casino Marketing Administrator
Mirage Resort & Casino
04.2017 - 08.2018
Casino Marketing Coordinator
Mirage Resort & Casino
04.2012 - 04.2017
Bachelor of Science - Business Administration
University of Nevada - Las Vegas