Andrea 'Drea' Albrecht
Summary
Results-driven professional with expertise in project management and marketing coordination. Known for effective cross-functional collaboration and attention to detail, contributing to successful product growth and impactful events.
Overview
13
13
years of professional experience
Work History
Associate, International Marketing
Bobbi Brown Cosmetics
11.2023 - Current
- Help to drive hero product growth across all markets by assisting the Executive Director with conducting a quarterly Beaute subcategory sales and market share analysis for China.
- Directly interface with all other departments (Consumer Engagement, Product Marketing, Product Development, Creative, etc.) to drive International needs as necessary. Ensure day-to-day creative needs are met: manage asset requests, cascade local guidelines, and handle visual merchandising and packaging design requests. Prioritize and route store design & VM briefs for key new doors and flagship renovations across International markets.
- Manage the International Marketing SharePoint; save key documents, agendas, and recaps from all regional calls. Schedule follow-up meetings post-mortem, as needed.
- Lead the execution of Pre-Regional Roundtable meetings in September & April, retailer meetings, and assist APAC and EMEA regions in conducting their Regional Roundtable meetings in July. For Pre-RRT meetings, in particular: Work directly with the Brand President and SVP International to select the location and venue. Identify on-brand venues, meals, and experiences for the group and negotiate rates and details. Maintain the overall meeting budget tracking sheet. Develop run of show and manage on-site team and AV needs, ensuring meetings run flawlessly. Help develop and collect demands for meeting collateral and organize comps/lab sample gifts as well as hotel welcome packets, attendee gifts, and other meeting needs.
Associate, Digital Content Operations
Bobbi Brown Cosmetics
01.2023 - 10.2023
- Collaborated with cross-functional teams to define project scope, timelines, and deliverables for all NA and Global Online programs.
- Created and managed projects in Wrike, ensuring all stakeholders were aware of project status.
- Worked closely with the Director, Digital Content Operations, and creative leads to assign projects and manage workloads amongst our creative team.
- Conducted regular project status meetings with the internal creative team as well as cross-functional teams. Provided program status, addressed any potential risks and how we aimed to resolve them.
Administrative Assistant to the SVP Creative Director and VP Global Creative Operations & Project Manager
Bobbi Brown Cosmetics & La Mer
12.2021 - 06.2022
- Managed Outlook calendars and handled all scheduling matters with internal and external teams. Booked reservations for business meetings outside of the office. Coordinated and updated any meeting request changes that occurred during the day.
- Processed expense reports for both executives and reconciled their corporate meeting cards.
- Ordered supplies and handled all IT requests for the Creative Team. Submitted IT requests to initiate the onboarding process for all new hires (account creation and laptop set-up).
- Oversaw daily Creative Review meetings with the SVP Creative Director and Creative Team by collecting agenda items and managing the time spent on each topic.
- Coordinated all domestic and international travel: arranged flights, hotel accommodations, ground transportation, and restaurant reservations. Prepared and submitted applications for Visa documentation when needed.
- Managed timelines for all Creative Online ad-hoc programs and ensured deadlines were met and assets were delivered on time.
Administrative Assistant to the Executive Group President and the VP, Global Brand Integrated Communications
The Estée Lauder Companies
02.2019 - 12.2021
- Scheduled and organized internal, external, and remote meetings, including conference room booking and set-up, preparation of materials, and catering for executives and their teams, as well as coordinated with the AV team.
- Coordinated all domestic and international travel: arranged flights, hotel accommodations, ground transportation, restaurant reservations, and prepared a detailed itinerary for each trip.
- Provided a wide range of support to the Executive Assistant: reviewed expenses, organized files, and office supplies, replenished supplies when needed, ordered and prepared lunches, booked and managed all daily ground transportation, and communicated with IT and AV teams to resolve any issues that arose.
- Event support: managed guest lists, sent invitations and tracked responses, prepared gifts, created seating charts, and run of show.
Customer Care Coordinator
Alice + Olivia
11.2018 - 01.2019
- Provided prompt and friendly customer support via phone, chat, and email on issues ranging from simple to complex.
- Processed orders and returns.
- Troubleshoot technical and billing issues for customers.
- Skillfully assisted and retained customers through positive customer relationship building.
- Provided product recommendations and style advice when needed.
RTW Product Manager/Assistant Buyer
RIZIK's Boutique of Washington, D.C.
05.2018 - 09.2018
- Planned and executed all boutique events, i.e., trunk shows, designer appearances, as well as promotional events.
- Managed all RTW seasonal buys, which included traveling to market, attending appointments, and corresponding with the vendors before and after the buy.
- Responsible for the entire life cycle of the purchase order. This included writing purchase orders and managing any changes or cancellations to ensure all shipments were delivered, processed, and received.
- Managed store inventory and spearheaded bi-annual physical counts.
- Assisted in the coordination and execution of seasonal campaign photoshoots.
- Executed all sales floor and window changes.
- Lead the sales team and set all daily, weekly, and monthly goals.
- Assisted in the hiring and onboarding process of new employees.
Product Supervisor/Assistant Buyer
RIZIK's Boutique of Washington, D.C.
10.2017 - 05.2018
- Performed administrative and operational functions, assisting the Buyer/General Manager.
- Confirmed all purchase orders, managed any changes or cancellations to ensure all shipments were delivered as well as processed and received.
- Utilized product knowledge and boutique demographic, and provided suggestions on potential new vendors.
- Traveled with Buyer to New York markets to source new products for the boutique.
- Managed boutique inventory and adjusted accordingly during bi-annual physical counts.
Manager/Bridal Stylist
BHLDN/Anthropologie Weddings
10.2016 - 10.2017
- Directed and guided the sales team on proper service guidelines to ensure all customer needs/issues were successfully resolved.
- Presented the team with their daily sales goal and assisted them in achieving this goal.
- Offered in-depth knowledge to customers on all aspects of BHLDN products.
- Provided brides-to-be with a memorable experience while assisting them in selecting and accessorizing their wedding gown.
Account Executive
ZOÏ Agency
09.2015 - 10.2016
- Managed accounts such as Garrett Leight California Optical, SWIMS, and Larsson & Jennings.
- Drafted press material.
- Conceptualized and planned press events for new product launches and/or store openings.
- Created and executed strategies, timelines, and reports.
- Conducted press outreach and secured coverage in media outlets such as The Wall Street Journal, Surface, Vanity Fair, InStyle, The New York Times, and GQ.
- Managed office expenses.
Senior PR Coordinator
ZOÏ Agency
03.2014 - 09.2015
PR Assistant/Intern
ZOÏ Agency
01.2014 - 03.2014
Intern/Assistant
Lara Backmender
07.2013 - 12.2013
Intern to Senior Market Editor
ELLE Magazine
01.2013 - 05.2013
Education
Bachelor of Arts - Fashion and Textiles
State University of New York College At Oneonta
Oneonta, NYBachelor of Arts - Fashion and Textiles
Florence University of The Arts
Florence, ItalySkills
- Project management
- Cross-functional collaboration
- Marketing coordination
- Event planning
- Attention to detail
- Stakeholder engagement
- Problem solving
Timeline
Associate, International Marketing
Bobbi Brown Cosmetics
11.2023 - Current
Associate, Digital Content Operations
Bobbi Brown Cosmetics
01.2023 - 10.2023
Administrative Assistant to the SVP Creative Director and VP Global Creative Operations & Project Manager
Bobbi Brown Cosmetics & La Mer
12.2021 - 06.2022
Administrative Assistant to the Executive Group President and the VP, Global Brand Integrated Communications
The Estée Lauder Companies
02.2019 - 12.2021
Customer Care Coordinator
Alice + Olivia
11.2018 - 01.2019
RTW Product Manager/Assistant Buyer
RIZIK's Boutique of Washington, D.C.
05.2018 - 09.2018
Product Supervisor/Assistant Buyer
RIZIK's Boutique of Washington, D.C.
10.2017 - 05.2018
Manager/Bridal Stylist
BHLDN/Anthropologie Weddings
10.2016 - 10.2017
Account Executive
ZOÏ Agency
09.2015 - 10.2016
Senior PR Coordinator
ZOÏ Agency
03.2014 - 09.2015
PR Assistant/Intern
ZOÏ Agency
01.2014 - 03.2014
Intern/Assistant
Lara Backmender
07.2013 - 12.2013
Intern to Senior Market Editor
ELLE Magazine
01.2013 - 05.2013
Bachelor of Arts - Fashion and Textiles
State University of New York College At Oneonta
Bachelor of Arts - Fashion and Textiles
Florence University of The Arts
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