Andrea Alvarez
Irvine,CA
Summary
Dynamic lifestyle marketing professional with successful track record of increasing profitable sales and traffic through creative marketing solutions. Out of box thinker with cross-functional team leading abilities. Highly skilled at relationship building and developing insight-based strategies for growth through integrated marketing in an extremely competitive market.
Overview
3
3
years of professional experience
Work History
MARKETING MANAGER
RUMBLE BOXING - XPONENTIAL FITNESS
10.2022 - Current
- Support Chief Marketing Officer in managing national marketing calendar, campaigns and promotions for Rumble Boxing studios
- Managed social media accounts for optimal audience engagement and increased online presence.
- Oversee new Rumble presale studios to ensure effective marketing tactics employed & maximize lead generation
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Develop marketing promotions including member challenges, retention programs, new membership sales, retail promotions and new class launches
- Develop creative development and copywriting of marketing communications: creative brief, email communications, social media content, point of sale materials, promotional and rollout materials
CYCLESTAR (SPIN INSTRUCTOR)
CycleBar Irvine UTC
10.2021 - Current
- Create & teach spin classes following the approved 12 song sequence
- Equal parts DJ, motivator, friend, & instructor helping riders improve performance & reach fitness goals
- Make sure all new riders are properly introduced & adjusted to their bike.
SENIOR DIGITAL MARKETING SPECIALIST
Reach Agency x Franchise Focused Marketing
08.2021 - 10.2022
- Responsible for developing & executing Facebook, Instagram, & Google ad campaigns for clients
- Maintained an average client retention of 95% while overseeing the campaigns of 45+ clients & 85+ campaigns
- Initiated testing strategies for optimal lead generation across all platforms
- Maintained average $25 cost per lead on Google & $15 cost per lead on Facebook while managing monthly ad spends upwards of $50k
- Biweekly client check ins via phone & video conferencing to ensure satisfaction.
ASSISTANT GENERAL MANAGER
CycleBar Irvine UTC
10.2020 - 07.2021
- Lead management from all referral sources to generate memberships & revenue
- Oversee and supervise studio experience staff – studio’s main POC
- Member engagement, client retention, social media management
- Coordinate grassroots marketing events for lead generation
- Sell memberships, class packs, and retail to members and prospects.
Education
BACHELOR'S DEGREE - KINESIOLOGY
Sonoma State University
Rohnert Park, CA05.2021
BACHELOR'S DEGREE - KINESIOLOGY
Western Sydney University
Sydney, AUS01.2020
HIGHSCHOOL -
Orange Lutheran Highschool
01.2017
Skills
- Google Ads Certifications
- Facebook Business Manager
- Paid Social Media Strategy
- Brand Management
- Integrated Marketing
- Email Marketing
- Advertising
- Copywriting
- Brand Development
- CRM Systems
- Data Analysis
- Bilingual (English/Spanish)
- Critical Thinking
- Communication
- Interpersonal Skills
- Time Management
- Leadership & Management
- Collaborative Skills
Timeline
MARKETING MANAGER
RUMBLE BOXING - XPONENTIAL FITNESS
10.2022 - Current
CYCLESTAR (SPIN INSTRUCTOR)
CycleBar Irvine UTC
10.2021 - Current
SENIOR DIGITAL MARKETING SPECIALIST
Reach Agency x Franchise Focused Marketing
08.2021 - 10.2022
ASSISTANT GENERAL MANAGER
CycleBar Irvine UTC
10.2020 - 07.2021
BACHELOR'S DEGREE - KINESIOLOGY
Sonoma State University
BACHELOR'S DEGREE - KINESIOLOGY
Western Sydney University
HIGHSCHOOL -
Orange Lutheran Highschool
Hobbies and Interests
- Topical Blogs & Research
- Outdoor Activities
- Community Service
- Traveling
- Fitness Training
References
References available upon request
Hobbies and Interests
- Topical Blogs & Research
- Outdoor Activities
- Community Service
- Traveling
- Fitness Training
References
References available upon request