Summary
Overview
Work History
Education
Skills
Timeline
Generic

Andrea Bess

Atlanta,GA

Summary

Dynamic professional with expertise in marketing, outreach, and customer engagement, transitioning into training and development. Proven ability to significantly enhance user growth through strategic planning and effective communication. Proficient in Salesforce and experienced in mentoring, with a passion for driving results and fostering strong team collaboration. Dedicated to designing and delivering impactful training programs that promote organizational growth and development.

Overview

13
13
years of professional experience

Work History

Marketing and Outreach Manager

Cohen & Sinowski
04.2024 - Current
  • Campaign Management: Orchestrated comprehensive marketing campaigns across digital, social media, and traditional advertising channels, enhancing message clarity and effectiveness, resulting in significant boosts in online engagement and brand visibility.

    Partnership Development: Established and nurtured partnerships with community organizations to enhance outreach efforts and support community needs. These efforts led to a notable increase in community event participation and boosted referrals by 40%.

    Brand Creation and Division Launch: Led the creation of the brand and logos for a new division, ensuring a cohesive and impactful visual identity that aligns with the firm's values and goals. This initiative significantly increased brand recognition within a short period.

    Sales Strategy Adaptation: Continuously refined sales strategies and product offerings to stay competitive and aligned with market demands. These adaptations contributed to a marked increase in revenue.

    Innovative Marketing and Customer Engagement: Leveraged innovative marketing techniques combined with heartfelt outreach to drive meaningful change and deliver impactful results. Successfully managed daily customer interactions through various communication channels, maintaining high customer satisfaction.

Account Executive

ADP
05.2022 - 04.2024
  • Showcases exceptional sales performance by consistently surpassing district revenue goals, achieving a remarkable 250% of the plan in the first year. Attained mastery of ADP's comprehensive product suite, adeptly articulating their value proposition to both CPAs and clients, resulting in increased sales and client satisfaction. Utilizes data-driven insights for performance tracking, empowering data-informed decision-making processes that enhanced sales strategies and outcomes. Served as a floor leader and new hire mentor, guiding and supporting new employees through training programs and ensuring their successful integration into the team.

Sales Executive

NCR
02.2021 - 05.2022
  • Demonstrated innovation in meeting and exceeding sales targets, consistently achieving and surpassing quota by 150% in first year.

quarterly and annual sales goals.

  • Proactively engaged with prospects through a variety of channels, including in-person meetings, phone calls,and virtual presentations, consistently converting leads into closed deals.
  • Leveraged Salesforce as a powerful tool for lead generation, sourcing, and data management, ensuring accurate tracking of leads, customer interactions, and sales performance metrics to inform strategic decision-making.
  • Represented NCR at industry events and trade shows, enhancing the company's visibility and establishing strong professional networks.

Lead Server

Fifth Group Restaurants
01.2012 - 02.2021
  • Established and managed a customer profile system to track preferences, dislikes, and rewards, leveraging this data to bolster customer loyalty and satisfaction.
  • Illustrated strong leadership and mentoring abilities by successfully training and onboarding 100+ new team members, significantly contributing to improved employee retention rates and a more skilled workforce.
  • Served as the go-to expert for troubleshooting Aloha computer software issues, promptly resolving technical challenges for both servers and managers to ensure seamless service delivery.
  • Acted as the training lead for new restaurant openings, developing comprehensive training programs and overseeing the training process to ensure staff were well-prepared and aligned with company standards.
  • Conducted regular training sessions for existing staff, focusing on service excellence, customer engagement, and operational efficiency, resulting in consistently high performance across the team.

Education

Associate of Arts - Gemology

Gemological Institute of America
Carlsbad, CA
02.2005

Skills

  • Performance Management
  • Leadership & Mentorship
  • Critical Thinking
  • Problem Solving
  • Communication
  • Sales
  • Microsoft Office Suite
  • Salesforce
  • Training & Development
  • Customer Relationship Management (CRM)

Timeline

Marketing and Outreach Manager

Cohen & Sinowski
04.2024 - Current

Account Executive

ADP
05.2022 - 04.2024

Sales Executive

NCR
02.2021 - 05.2022

Lead Server

Fifth Group Restaurants
01.2012 - 02.2021

Associate of Arts - Gemology

Gemological Institute of America
Andrea Bess