Andrea Bobson-Sesay
Wichita
Summary
Proven Marketing Manager with a track record of spearheading successful digital marketing strategies at Restore Hyper Wellness, boosting lead generation by 40%. Expert in SEO optimization and adept at driving brand growth through innovative campaign management. Demonstrates exceptional collaboration skills and a keen ability to enhance brand visibility and engagement.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Manager
Restore Hyper Wellness
02.2024 - Current
- Orchestrated comprehensive digital marketing strategies and campaigns across multiple franchise locations, driving brand consistency and growth.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Spearheaded integrated marketing campaigns across digital channels, boosting lead generation by 40%.
- Optimized SEO and SEM strategies, enhancing organic search rankings and increasing website traffic by 60%.
- Produced compelling content for social media platforms, emails, and blogs, ensuring brand voice consistency and elevating audience engagement.
- Created and managed social media content calendars, driving engagement and expanding the follower base by 70%.
Marketing Coordinator
Sodexo USA
01.2024 - 12.2024
- Planned and executed internal and external marketing events.
- Enhanced brand visibility by developing and implementing targeted marketing campaigns.
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
Sales & Marketing Executive
Kempinski Hotel Gold Coast City
03.2020 - 12.2021
- Managed client project processes and the hotel’s social media platforms, ensuring cohesive and effective communication.
- Developed strong client relationships for increased customer loyalty and repeat business.
- Successfully executed 3-5 events weekly, with attendance ranging from 100 to 500 per event.
- Coordinated efforts between clients, departments, and stakeholders using designated software and office tools, facilitating smooth project execution.
- Oversaw all digital online channels, monitoring and analyzing the impact of social media campaigns through KPI reports.
- Created monthly content calendars and successfully launched social media campaigns, enhancing engagement and reach.
Education
MBA - Marketing
Emporia State University
Emporia, KS12.2023
Bachelor of Science - Tourism And Travel Marketing
University Of Cape Coast
Ghana05.2016
Skills
- Digital Marketing
- Social Media Marketing
- Campaign Management
- Marketing Analytics
- KPI Tracking
- SEO Optimization
- Digital Advertising
- Lead Generation Campaigns
- Google Analytics
- Content Curation
- Adobe Creative Suite
Certification
- Google Digital Marketing and E-commerce Professional Certificate
- Google Ads Certification
Timeline
Marketing Manager
Restore Hyper Wellness
02.2024 - Current
Marketing Coordinator
Sodexo USA
01.2024 - 12.2024
Sales & Marketing Executive
Kempinski Hotel Gold Coast City
03.2020 - 12.2021
MBA - Marketing
Emporia State University
Bachelor of Science - Tourism And Travel Marketing
University Of Cape Coast