ANDREA BOCKERT
NORWALK
Summary
Dynamic digital product design leader with a proven track record at Everway, driving innovation through generative AI integration and effective team leadership. Expert in digital asset management and project roadmap governance, achieving a 100% reduction in production time while fostering a culture of collaboration and excellence.
Overview
15
15
years of professional experience
Work History
Director, Digital Product Design
Everway
Norwalk
03.2015 - 11.2025
- Led, mentored, and developed a high-performing, multidisciplinary team of 25 Project Managers and Digital Designers, establishing clear productivity targets and fostering a culture of communication and innovation.
- Established a governance framework for product design, partnering directly with Development and Operations leadership to align technical feasibility, resource allocation, and design excellence across all digital solutions.
- Spearheaded the integration of new generative AI tools (e.g., Gemini, OpenAI, Adobe AI, Figma) and refined production workflows, resulting in optimized resource allocation and a 100% reduction in average content-to-design production time.
- Directed the organization-wide implementation of a Digital Asset Management (DAM) system, encompassing the design of the global asset taxonomy, development of governance policies, and successful integration with the internal CMS. Whereas collaboration with development teams resulted in streamlined content usage and asset retrieval efficiency.
- Partnered with Product Directors and Content Managers to prioritize and govern the master project roadmap, utilizing data and capacity planning to ensure all new product initiatives and feature requests met strict launch deadlines and quality standards.
- Directed the successful end-to-end design and launch of several major new digital product solutions, including Science of Reading Courses, Adapted Classic Novels, and L3 Interactive Skills Games, consistently achieving schedule, quality, and budget goals.
- Managed all third-party vendor relationships and evaluated production data to create comprehensive resource and capacity plans, strategically supplementing internal design capabilities to guarantee uninterrupted product delivery.
- Everway (formerly n2y)
Graphic Designer
ThorWorks Ind.
05.2014 - 03.2015
- Designed and implemented a proprietary Learning Management System (LMS) directly within the corporate WordPress site, standardizing employee education and training materials across the organization.
- Executed end-to-end design and production for a high-volume portfolio of materials across multiple ThorWorks Industries segments, encompassing product packaging, advertising, sales decks, and comprehensive annual catalog designs.
- Managed all design production and logistics for international trade shows and expositions, ensuring precise preparation and delivery of all global packaging, marketing materials, and large-format booth graphics.
Senior Graphic Designer
K&K Interiors Inc.
05.2011 - 05.2014
- Led the conceptualization, design, and full production of targeted marketing advertisements and promotional materials, ensuring high-impact design was tailored to unique market segments while strictly maintaining corporate brand standards.
- Provided formal Art Direction and constructive critical feedback to junior and mid-level graphic designers on a wide range of marketing collateral and product designs, ensuring quality control and fostering the professional development of the design team.
- Designed and delivered multiple revenue-producing product designs for both US and international clients, directly contributing to key financial goals and expanding the company's global product portfolio.
- Oversaw and managed the end-to-end production workflow for all print and digital promotional items including yearly catalogs, from initial conception through final distribution. Ensuring materials were delivered on time and within budget through efficient vendor coordination.
- Functioned as the central designer for marketing materials, streamlining efficiency and guaranteed the timely submission of all deadline-critical projects.
Education
Bachelor of Science - Technology
Bowling Green State Unversity
Huron, OH01.2007
Skills
- AI/Generative Tools
- Adobe Creative Suite
- Microsoft Office
- Google Suite
- Wrike, Trello, Miro, Coda, Figma
- Confluence, Productboard
- Digital product design
- Generative AI integration
- Digital asset management
- Project roadmap governance
- Team leadership
- Resource allocation
- Problem solving
- Effective communication
References
- IAN TEMPLIN, Senior Director, Product Strategy, Illustrative Mathematics, ian.templin@gmail.com, 602.326.9925
- KATIE ZOLNOWSKI, Production Manager, Everway (formerly n2y), katie.zolnowski@gmail.com, 419.360.6411
- TRAVIS SCHAEFFER, VP, Digital Product Design, Everway (formerly n2y), Travisjamesfreelance@gmail.com, 419.706.9577
Timeline
Director, Digital Product Design
Everway
03.2015 - 11.2025
Graphic Designer
ThorWorks Ind.
05.2014 - 03.2015
Senior Graphic Designer
K&K Interiors Inc.
05.2011 - 05.2014
Bachelor of Science - Technology
Bowling Green State Unversity