Andrea Boone
Colorado Springs,CO
Summary
Communications professional with proven record of delivering media placements, sustaining relationships with diverse groups and producing high quality written work. Adaptable Business Support Specialist with 10+ years of providing operational oversight and enhancements to non-profit, newspaper and marketing companies. Tireless in seeking opportunities to optimize business processes. Adept at both micro and macro management techniques for aligning business resources with company goals.
Overview
17
17
years of professional experience
Work History
Senior Business Support Specialist
Compassion International
05.2017 - Current
- Rendered on-demand support to senior team of five Relationship Managers representing Western region of United States and over 1,000 accounts.
- Identified and managed procedural pain points, recommending best practice enhancements and guideline updates.
- Deliver exceptional customer experiences while promoting strong relationships across internal teams.
- Conduct new employee trainings on everything from event entry, to pulling data sets from online dashboards.
- Opportunity and pipeline management for several Relationship Managers directing weekly meetings to confirm status of current leads and details.
- Event creation and data entry into Salesforce platform.
- Manages ordering process for RD/RM/AM requested event materials including: packets, forms, envelopes, t-shirts, banners, SIMS, VR, etc.
- Helped design onboarding process and other internal team processes for West region personnel.
- Facilitates alumni speaker requests and travel arrangements for US events in California, Arizona, Washington, Idaho, Nebraska, Wyoming and Colorado.
- Evaluated customer needs and feedback to drive process and service improvements.
- Generating reports/sending reports within team or directly to church at RD/RM/AM request
- Manages reservation holds within team portfolio
- Account cleanup and data management
- Monthly team expense reports
- Helped meet changing demands by recommending improvements to business systems or procedures.
- Generated reports detailing findings and recommendations.
- Created and managed project plans, timelines and budgets.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
Marketing Coordinator
Brooks Brothers Cabinetry
07.2015 - 04.2017
- Prepares marketing reports by collecting, analyzing and summarizing data.
- Keeps promotional material available and determines ad spend.
- Supports sales staff by providing market trends, forecasts and relaying customer feedback.
- Updates job knowledge by participating in educational opportunities; reading trade publications and analyzing other professional development opportunities.
- Monitor editorial calendars of trade publications to identify areas of opportunity for award submission.
- Website content/copy creation and layout.
- Create and oversee content projects to ensure brand consistency and alignment with business objectives.
- Community manager responsible for distributing content across social media channels.
- Coordinating photo shoots with designated properties to maintain relevance of online designer portfolios.
- Monthly newsletter creation for building partners detailing announcements, product updates and innovative process improvement.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Customer follow up/creation of customer satisfaction surveys to analyze outcomes and processes.
- Planned and executed internal and external marketing events.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Pinterest.
- Answered general inquiries by email, phone, and mail.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
Student Services Coordinator
Ecotech Institute
02.2010 - 07.2012
- Develop, implement and administer co-curricular programs, plans, policies and services to support retention goals.
- Supported student social, emotional and academic development.
- Participate in the management of annual operating budgets, coordinate and produce special reports to include financial/budget reports and operating proposals.
- Developed partnerships with parents, businesses and organizations to build awareness, increase support and share resources.
- Design, develop and oversee implementation of relevant marketing strategies and initiatives.
- Provide advice and assistance to student groups in such areas as organizational analysis, team building and strategic planning.
- Represent the organization at various community and business meetings.
- Develop and maintain current operational procedures/manuals for various programs and internal operations; evaluates unit operation and develop systems to monitor progress and improve procedures.
- Scheduled activities and departmental events to drive mission and values of institution.
Account Executive
S & S Public Relations
09.2007 - 03.2009
- Write, edit, proofread pitches, press materials and company collateral, including backgrounders and company statements.
- Monitor trends and tailor outreach accordingly.
- Develop social media campaigns to drive customer engagement.
- Coordinate interviews for story placement in national, regional and local media.
- Forged strong media relationships to further public relations goals.
- Secure media placements and analyst briefings for clients in numerous industries- both consumer and enterprise.
- Created evaluation process for public relations campaigns, to summarize outcome and effectiveness.
- Develop and execute media communication training programs for wide variety of clients.
- Draft agendas, presentations and firm activity reports for internal and external audiences.
- Manage client accounts and PR support teams.
- Communicated with media weekly to build relationships and optimize press coverage.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Collaborated with internal teams to develop account strategy.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
- Gained understanding of goals, objectives and processes.
Executive Assistant, Advertising Manager
The Durango Herald
08.2006 - 09.2007
- Edited and proofread company materials and advertisements.
- Handled confidential and sensitive information with discretion and tact.
- Assisted/planned/executed annual Durango Home and Ranch Show (largest trade show in Durango)
- Coordinated meeting materials for corporate use.
- Planned/budgeted/executed company Christmas party and other internal events.
- Served as company liaison in Executives absence.
- Responsible for running ‘Heart of the Herald’ -a program geared toward over 150 local non-profits and their advertising needs.
- Screening resumes/hiring assistants and sales reps for advertising and classifieds departments.
- Screened calls and emails and responded accordingly to support executive correspondence.
- Updated spreadsheets and databases to track, analyze, and report on performance and sales data.
- Updated spreadsheets and created presentations to support executives and boost team productivity.
- Supported business and hospitality needs of corporate partners and staff during meetings and company events.
Education
Bachelor of Arts - Journalism
Colorado State University
Fort Collins, CO12.2003
Skills
- Copy for print, broadcasting, advertising, and public relations
- Design for newsletters, newspaper and magazine layout, with emphasis on strategic media planning, message design and consumer behavior
- Advanced technical and professional writing including numerous freelance assignments for The Durango Telegraph (see content examples)
- Proficient in but not limited to: Salesforce, Microsoft Office Suite, Wordpress and other CRM Software
- Event Management
- Training
- Customer Relations
- Communications Management
- Customer Relationship Management
- Client Support
- Administrative Management
- Customer Inquiries
Content Examples
Durango Telegraph/Freelance Articles
- A Close Knit Community: http://archives.durangotelegraph.com/archives/2006/october-26-2006/a-close-knit-community/
- The Ultimate Balancing Act: http://archives.durangotelegraph.com/archives/2007/may-24-2007/the-ultimate-balancing-act/
Company Newsletters monthly newsletter to distribute to area builders
- July 2016 http://myemail.constantcontact.com/Brooks-Brothers-Cabinetry-July-Newsletter.html?soid=1113192074258&aid=LoNVywnsRLs
- April 2016 http://myemail.constantcontact.com/Brooks-Brothers-Cabinetry-April-Newsletter.html?soid=1113192074258&aid=jBDpMotFyCM
Ask a Designer Series created series to showcase the expertise of the Brooks Brother's kitchen design team.
- http://www.brooksbrotherscabinetry.com/ask-a-designer-jen-casey-1/
- http://www.brooksbrotherscabinetry.com/ask-a-designer-2/
Additional Content Pieces combination of content for websites as well as trade publications.
- http://www.brooksbrotherscabinetry.com/1898-2/
- http://www.houzz.com/pro/brooksbrotherscabinetry/__public
References
Personal and professional references available by request.
Timeline
Senior Business Support Specialist
Compassion International
05.2017 - Current
Marketing Coordinator
Brooks Brothers Cabinetry
07.2015 - 04.2017
Student Services Coordinator
Ecotech Institute
02.2010 - 07.2012
Account Executive
S & S Public Relations
09.2007 - 03.2009
Executive Assistant, Advertising Manager
The Durango Herald
08.2006 - 09.2007
Bachelor of Arts - Journalism
Colorado State University