Andrea Brown
Summary
Sales, training and operations manager with over a decade of expertise in driving growth and enhancing team performance. Demonstrates proficiency in customer service, recruitment, and sales management, consistently achieving significant revenue increase through strategic initiatives and innovative event planning. Committed to fostering inclusive work cultures and expanding brand presence, while continuously developing leadership skills to inspire and lead high-performing trams.
Overview
12
12
years of professional experience
1
1
Certification
Work History
REGIONAL SALES AND EDUCATION MANAGER
Skinfix
01.2023 - 01.2024
- Managed sales and training initiatives for 63 locations, fostering regional growth and Brand Ambassador Success
- Executed top global store generated event, enhancing international sales performance.
- Analyzed market trends to optimize sales strategies, resulting in consistent revenue growth across South east region.
- Fostered strong relationships with retail partners, enhancing brand presence and driving customer engagement in 63 locations.
INTERIM STORE MANAGER
Adidas
01.2022 - 01.2023
- Led store operations in the absence of the Store Director, successfully managing operations for the highest volume location nationwide
- Effectively oversaw sales management, training initiatives, recruitment efforts, and back-of-house (BOH) operations, ensuring smooth and successful execution
- Recruited leaders and coordinated comprehensive leadership training programs to mitigate high turnover within the executive team
ASSISTANT STORE MANAGER
Primark
01.2020 - 01.2022
- Led recruitment efforts for 250-employee store opening, build brand awareness through community collaborations
- Supported growth and profitability to the rank of 2nd highest volume in North America and #60 worldwide
- Analyzed market trends and consumer behavior to optimize store performance. Utilized data-driven insights for inventory management and sales strategies.
- Effectively nurtured local competition to drive business growth and sustain competitive advantage
- Enhanced team morale and fostered a positive work culture within a diverse staff, resulting in decreased turnover and improved employee engagement
SALES MANAGER, Cosmetics and Fragrance
Bloomingdale's
01.2018 - 01.2020
- Managed a team of Brand Managers and Beauty Advisors, providing guidance, training, and development opportunities to ensure a high level of customer service and product knowledge
- Set performance expectations and conducted regular evaluations, and motivate the team to achieve goals
- Facilitated operational assistance and collaboration with leased businesses, including Drybar and Space NK
- Collaborated with the marketing team to develop and implement promotional strategies, events, and campaigns to drive customer traffic and increase brand awareness
- Successfully executed a robust calendar of events throughout my tenure
- Fostered relationships with beauty brands and vendors, negotiating partnerships, managing vendor relationships, and staying up to date with new product launches and industry trends
- Attended industry events, built strong networks, and sought opportunities to collaborate with brands for exclusive offerings or events
- Collaborated with the buying and planning teams to ensure appropriate inventory levels, product assortment, and replenishment
- Monitored stock levels, analyzed sales performance, and worked closely with vendors to optimize inventory and minimize out-of-stock situations
STORE DIRECTOR
Sephora
01.2015 - 01.2018
- Promoted to turn around a significantly higher-volume store after success with the new location in Nanuet
- This Yonkers store was struggling with declining sales and weak operational standards prior to arrival
- Built, developed, and continue to lead a very talented and committed team of 44 managers and associates
- Spearheaded several highly successful marketing initiatives with mall management and other retailers including a summer-long partnership with Havana Central ('Makeup and Mojitos')
- Strengthened loss prevention controls and inventory management systems and successfully reduced inventory shrink from 2.49% to 1.96% within the first year
- Earned multiple awards including Highest Conversion Lift, Best Shrink Results, and Best Mobile POS results
- Created a comprehensive statistical program to help turn around underperforming stores
- Hosted a training workshop for assistant store managers and top associates in the district
STORE DIRECTOR
Sephora
01.2013 - 01.2015
- Recruited to open and manage a brand new location in Nanuet
- Oversaw all aspects of the setup and grand opening including hiring, on-boarding, training, and developing a full team of 29 managers and associates
- Established new store as one of the best in the district & region for overall performance results - easily surpassed the opening sales projection of $3M in annual volume
- Implemented strict standards for sales floor awareness and loss prevention and reduced shrink to just 0.89% of sales, best in the district and well below the budget of 1.53%
- Achieved a near-perfect 96% satisfaction rate on the employee engagement survey
- Developed and promoted an Assistant Store Manager to Co-Manager and a top associate to Assistant Manager
- Recruited 2 new Assistant Store Managers to the company for other locations in the district
- Selected as one of 8 Store Directors to revamp the 'Director in Charge' workshop for the region
- Nominated for a Passion for the Client Values Award at Regional Conference, for demonstrating a high level of passion and drive
SALES & CUSTOMER CARE MANAGER
Net-A-Porter
01.2012 - 01.2013
- Demonstrated adept support and training for teams across a wide array of multi-branded online stores, including NET-A-PORTER, THE OUTNET, MR PORTER, and YOOX
- Managed the online customer service experience for esteemed brands like Jimmy Choo and Givenchy
- Provided effective leadership, direction, and support to diverse teams of up to 75 members, proficient in over 5 different languages, within a dynamic E-commerce environment
- Contributed to the success of a premier online luxury fashion retailer with a monthly audience surpassing 6 million, ensuring seamless worldwide express shipping to more than 170 countries
- Employed a collaborative approach to deliver exceptional service, actively partnering with internal teams to tackle challenges, eliminate customs obstacles, and efficiently resolve customer issues
- Conducted regular evaluations and provided feedback to team members, identified areas for improvement and implemented the appropriate training or development programs
- Monitored call or email interactions, and provided feedback and coaching to the customer service representatives to maintain high service quality
- Analyzed customer feedback, including surveys, reviews, and social media comments, to identify trends, patterns, and areas of improvement
Education
B.A. - Journalism & Communication
Mercy University
New York, NYSkills
- Business Development
- Relationship Management
- Staff Development
- Customer Service
- Retail Operations
- E-commerce
- Sales and Sales Support
- Performance Management
Websites
Certification
- Six Sigma Yellow Belt
- Life And Health Insurance License
Additional Experience
- Store Manager, Swarovski, New York, NY (2010 - 2013)
- Store Manager, Dooney & Bourke, New York, NY (2007 - 2010)
- Assistant Store Manager / District trainer, Starbucks, New York, NY (2004 - 2007)
Timeline
REGIONAL SALES AND EDUCATION MANAGER
Skinfix
01.2023 - 01.2024
INTERIM STORE MANAGER
Adidas
01.2022 - 01.2023
ASSISTANT STORE MANAGER
Primark
01.2020 - 01.2022
SALES MANAGER, Cosmetics and Fragrance
Bloomingdale's
01.2018 - 01.2020
STORE DIRECTOR
Sephora
01.2015 - 01.2018
STORE DIRECTOR
Sephora
01.2013 - 01.2015
SALES & CUSTOMER CARE MANAGER
Net-A-Porter
01.2012 - 01.2013
B.A. - Journalism & Communication
Mercy University
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